The Rome Business School International Bootcamps are one week intensive accelerated learning-by-doing programs for students who wish to learn and practice the latest World Technology, Innovation, International Business, Entrepreneurship, and Project Development principles connected to key sectors like Fashion and Food, while in some of the most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona and Tuscany.
With their challenging learning methodology, the five International Bootcamps will set you realistic business challenges to solve, and provide you with a practical way of learning, a global mindset and skills development, while also offering some incredible networking opportunities with the leading companies involved.
The Paris Bootcamp took place from the 4th to the 9th of July. The Bootcamp focused on the luxury sector and the brands’ s evolving strategy as they face challenges of creativity, sustainability and business.
During this intensive week, students attended classes, meetings and workshops with stakeholders of the luxury world as they learn about the methods, benefits and pitfalls of creative management, but not only that, visits to iconic sites, shops, luxury landmarks, foundations were also included allowing students to make the most and discover Paris, the capital of luxury.
The bootcamp was in partnership with Sup de Luxe, the institute founded by Cartier and well known for its reference luxury programs. Thanks to the intervention of mentors such as Catherine Champeyrol, Michel Dalonneau, Anne Flogny and Thibaut de la Rivière, participants delved into key concepts: “When you work for a luxury brand you have to be clear about what that brand stands for” shared Michael Dalonneau in his class on selling luxury, while Catherine Champeyrol shared “Creativity is the process at the core of the luxury brands. In fact, the more you work on your creativity the more you appreciate other people’s creativity”
However the bootcamp is a 360° experience taking place not just inside the class, but outside as well. Visiting Dior’s historical parisian flagship store, learning about sustainable jewelry making at Courbet, visiting the auction house Artcurial, and also the department store La Samaritaine, these are just some of the activities students partook in, all while breathing the ultimate Paris atmosphere and being there during the Haute Couture Fashion Week.
Students wrapped up the week with a workshop where they engaged in the Japanese Urushi Lacquer technique and made their own lacquer work butterfly by using three of the lacquer masters’ techniques: applying color, Maki-e and mosaics in mother-of-pearl.
About the experience Mayra Rada, from the Specialized Master in Fashion Management shared: “Thanks to the bootcamp I had access to exclusive places that I could not have visited as a tourist. One of the most interesting things is that I got a chance to observe how my colleagues, from different nationalities perceive luxury, and so now my mind is more open about it.”
You can learn more about the available International Bootcamps here.
