Rome Business School students of the Full Time Masters will have the pleasure of meeting Puma, the sportswear and equipment company famous worldwide. Founded in 1948 in Herzogenaurach, it is one of the best known brands in the world of sport and is a technical supplier to numerous clubs and national football teams.
The brothers Rudolf and Adolf Dassler founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. The brothers started their factory in their parents’ home in 1919, moving into its proper facility in 1924.
Within the first few years, both gain notoriety. A majority of German athletes wear Dassler spikes at the Olympic Summer Games in Amsterdam, 1928. In 1936, Jesse Owens wins four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. More medals soon followed: seven gold and five bronze medals, all for world class athletes wearing Dassler shoes. The first records are smashed as well: two World and five Olympic records. It’s their international breakthrough.
28 years after founding their company, the Dassler brothers fell out and went separate ways: the Puma name is born and the brand marks achievement after achievement, dressing major athletes worldwide.
Through talks by Elvira Gutierrez, Senior Manager People Connection & Attraction and Shruti Mishra, Teamhead People Connection & Attraction, participants learn about the company’s history, mission and values.
Students also learn about the brand’s latest achievements and campaigns, including its sustainability actions. A part of the talk will then be dedicated to understanding the company culture and the application and recruitment process, students will have the chance to learn about the many incredible job opportunities to join the PUMA family.
