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Over 370 students at the RBS International Bootcamps 23

Silicon Valley, Paris, Rome, Barcelona and Tuscany for a global challenging experience

RBS International Bootcamps 23 are a 360° global experience, designed to embody the spirit of internationality between students and the reality of the management world that take place between July and September in five of the world’s most important business hubs: Silicon Valley, Paris, Rome, Barcelona and Tuscany.

More than 20 companies visited such Dior, Accenture, Meta, Google, Cisco, Salesforce, Microsoft,  Canon, and 5 top partners: EAE, Sup de Lux, Volognano, La Storia nel Futuro Association.

They are challenging, practical, international accelerated learning-by-doing programs for students who wish to learn and practice the latest World Technology, Innovation, International Business, Entrepreneurship, and Project Development principles connected to key sectors like Fashion and Food, offering networking opportunities with companies and students from all over the world.

More than 200 students are part of the RBS International Bootcamps 23, involved in lectures given by highly qualified, internationally acclaimed instructors, working on project teams, getting realistic business challenges to resolve, experiencing a practical way of learning, a global mindset and enhancing their skills development.

Silicon Valley Bootcamp, Innovation and tech

Students experienced an incredible week-long experience in Silicon Valley where the world’s biggest new technolgy and innovations were born and grew-from microprocessors to computers, browsers to social media, sharing economy to cryptocurrency. The program gave participants first-hand experience in Silicon Valley’s high-tech industry and taught them how entrepreneurs generate new ideas, assemble teams, start their companies, raise money, and scale-up. They had the chance to meet companies such as Meta, Cisco, Salesforce, and also visit incredible educational hubs: the University of UC Berkeley and Stanford.

Of course, the experience also involved learning about the technical aspects of innovation with Juniper Networks, Synopsys and Minerva CQ: companies behind some of our most used apps and technologies that play a huge role in our daily lives. Students also learned about the intersection of the corporate and startup worlds with Mind the Bridge and Noventi.

Barcelona Bootcamp, learning about entrepreneurship

In this program dedicated to innovation, participating teams created new business ideas through rapid prototyping techniques based on Google Ventures’ Design Sprint methodology. The bootcamp is in partnership with EAE Business School, one of the most successful and accredited business schools in Spain with over 60 years being present as a higher education institute, and designed together with the EAE Entrepreneurship team. The Bootcamp is designed together with the EAE Entrepreneurship team. Participating in this Executive Bootcamp in Barcelona means not only investing in cultural enrichment and life experience, but also accessing a world of opportunities in the hometown of many leading companies and a favorite destination for entrepreneurs.

Students had the opportunity to visit industry-leading companies, such as DFactory and many startups whose entrepreneurial and innovative methodology are at the core of their value proposition and experienced firsthand how #innovation and #entrepreneurship are driving global market change.

During the five-day program, participants connected with a coach during dynamic workshops and be guided by mentors and experts. At the end of the program, participating teams presented their business ideas and related prototypes at a Demo day in front of a selected panel of experts.

Paris Bootcamp, diving into the luxury sector

The Bootcamp focused on the luxury sector and the brands’ s evolving strategy as they face challenges of creativity, sustainability and business.

During this intensive week, students attended classes, meetings and workshops with stakeholders of the luxury world as they learn about the methods, benefits and pitfalls of creative management, but not only that, visits to iconic sites, shops, luxury landmarks, foundations were also included allowing students to make the most and discover Paris, the capital of luxury.

The Bootcamp was in partnership with Sup de Luxe, the institute founded by Cartier and well known for its reference luxury programs. However the Bootcamp is a 360° experience taking place not just inside the class, but outside as well. Visiting Christian Dior Couture‘s historical parisian flagship store, learning about jewelry making at COURBET, visiting the auction house Artcurial, and also the department store La Samaritaine, these are just some of the activities students partook in, all while breathing the ultimate Paris atmosphere and being there during the Haute Couture Fashion Week.

During their stay, students benefited from a tailor-made program that allowed them to combine learning and the discovery of Paris, the capital of luxury.

Rome Bootcamp, Italy and business leadership

This Bootcamp was a full week plenty of activities: starting from Networking breakfasts, and then lectures, Challenges presentations, Mentoring Sessions, Guest Speakers sessions with companies such as Microsoft, Canon, Soho House, Erno. The Bootcamp every year brings together international students from all over the world, many of which attending the RBS online programs and who have so far met exclusively online, and as such it is a joy-filled week: meeting course-mates for the first time, exchanging stories in person and combining different skills and backgrounds while working together on a business challenge.

The bootcamp focused on topics such as: business ethics, sustainability, new trends in tech and corporate social responsibility. During this intensive week, participants, attend guest lectures but especially they are be expected to apply their management skills and abilities to develop a strategic business plan for a globally operating company, identifying opportunities and solving problems, all while benefitting from the mentorship of RBS professors. More specifically the Rome Bootcamp challenges where:

  • Microsoft was seeking a technology provider to enhance internal processes in an
    automotive company, with the goal of fostering smooth collaboration among
    employees, boosting productivity, and elevating the customer experience.
  • Canon (Challenge 1) involved creating a Business Pitch to uncover innovative
    applications and opportunities for integrating Spatial Computing into their business
    operations.
  • Canon (Challenge 2) required developing a comprehensive strategy for implementing
    the “Total Imaging Experience” concept, aiming to create a seamless and integrated
    imaging experience across Canon Italia’s products and services, ultimately enhancing
    customer satisfaction.
  • Soho House needed a budgeted communication plan to raise brand awareness,
    emphasizing the inclusivity of experiences for everyone, not just members.
  • Edicola ERNO‘s challenge was to generate a captivating magazine from scratch that
    aligned with their brand, resonated with the audience, and engaged effectively.

 

Tuscany Bootcamp, Experimential luxury

Bootcamp participants had the opportunity to experience Italy from an indigenous perspective through cultural exploration and understanding not only the wine-making process, but more importantly the convivial importance of food and wine, from a managerial perspective.

The Tuscany Bootcamp 2023 focuses on key themes: food, wine and experiential luxury. During the intense week, students stay at Volognano, a place where participants will experience hospitality, history, classicism, and at the same time extreme convenience in both logistics and technology. All academic Field Trips and masterclasses enriched the course content in a stimulating way, contextualizing the information received in class through hands-on involvement, site visits, participation in local events, and communication with other participants and Italians.

The students also participated in a walking food tour in Florence, visiting several wineries, including All’Antico Vinaio, Ginori 1735, Antinori, and for dinner they had the opportunity to meet with Marco Ferretti, President of the Chianti Colli Fiorentini, to learn more about the wine traditions of the area.

The week’s schedule was quite busy, designed to allow students to get the most out of the experience: Il Borro, which is Ferragamo’s famous winery, where students had the opportunity to meet Vittoria Ferragamo, the beautiful Tenuta il Palagio, Castello di Ama, a day dedicated to get to know more about the Chianti Classico, meeting then Dario Cecchini and Massimo Coppetti to learn about their business, and many more.

RBS International Bootcamp gave students a unique opportunity to widen their professional horizons and start expanding their business network. Rome Business School is proud to be offering an experience that enables everyone to gain a more international perspective on the world of business. In fact, future managers learned and practiced the latest principles of international business and creativity related to the luxury, fashion, food and tech world, with practical experiences for both learning and doing.

We are more than happy to prove once again how important international mobility is, to enhance the experiential knowledge of our students: we are not only deepening the global learning about management, but putting into practice with real business challenges and top companies of the sector, the skills of the participants. A real added value that I am more than sure after this intense one-week programme will produce a long-lasting effect and rich networking opportunities” states Eleonora Mantovani, Head of the RBS International Department.

Upcoming Bootcamps

Doha Bootcamp – November 05 – November 10, 2023

Discover and develop unique opportunities to grow in a dynamic  environment with a traditional yet modern approach to business. Learn about Middle East Business Enviroment and develop your project in the city of the FIFA World Cup 2022.