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Rome Business School CAB Day 2023

Domenico De Masi at the Rome Business School’s CAB Day “in 2030 work will occupy 1/12 of life: managers must take advantage of the benefits of automation for shorter but more productive working days”

  • 101 members of the Rome Business School’s Corporate Advisory Board are meeting at the Hotel Cavalieri to discuss the future of work in Italy, trends and challenges in training and how to best prepare students to be successful managers.
  • Together with them Domenico De Masi, well-known sociologist, guest of excellence and keynote speaker, who highlighted : “Italians work on average 354 hours more than Germans, earn 20% less and produce 20% less. The keys to the future of work in Italy will be: fewer working hours, greater productivity, and the use of automation: although we will work less, the economy will continue to advance successfully and we will be able to enjoy more free time”.
  • There were CEOs and managers of the most important companies in the world such as Google, Bvlgari , Deloitte, Amazon, Tim, Enel, Amex, Canon, L’Oréal
  • The collaboration between Rome Business School and CAB has helped to launch 3 new Masters in 2023 and to increasingly connect students to leading companies through Company meetings, Business Practice Labs, Capstones Projects, Inspirational Sessions, and Career Workshops to train the managers of the future.

More than 100 members of the Rome Business School’s Corporate Advisory Board met today at the Hotel Cavalieri in Rome at CAB Day 2023. During the annual meeting, managers and CEOs of the largest international companies where KPMG, Enel, Amazon, and the RBS faculty discussed among experts the new needs, trends, critical issues from the world of work to outline the most suitable training offer, and continue to make Rome Business School one of the most dynamic and innovations in post-graduate education in Italy.

“The involvement of the CAB profoundly enriches the training offer of the Rome Business School: the existing Masters are strengthened and new ones are created, thanks to the many moments of meeting the students grow at a professional level by developing hard and soft skills, and are trained with a strategic development approach that makes them ready to excel in the current job market, be agile and ready for change ,” says Antonio Ragusa, Dean of the Rome Business School.

 

The debates at CAB Day were kicked off by the General Manager of RBS, Maria Ángeles Martos Molina , providing an overview of the impact that management training has in Italy in creating future leaders with an innovative and responsible approach, highlighting that the market today it is increasingly competitive and challenging, and therefore the combination of quality and agility will be what will allow companies to grow and emerge.

Domenico De Masi, guest of excellence at the event, well-known Italian sociologist, author and teacher, retraced the critical issues and new challenges of the world of work, studying its future evolution.

The characteristic of our society is “development without work”: with the advent of technology and automation, man will gain productivity and free time, this will be our real progress” . DeMasi added: “the average culture that the post-industrial society requires is very high, this means that it is essential to train, graduate, and not only will the technological increase give us the possibility: we will gain time to satisfy creative, emotional and socialization needs, raise the culture general population” .

All this will make the jobless growth we are witnessing even more marked, where companies continue to advance successfully because even if we work less, we produce more, and will lead to companies capable of cultivating even the radical needs of man such as introspection, friendship, love, play, beauty, conviviality.

The reflections that emerged during the CAB Day highlighted how important the contribution of experts capable of analyzing work trends is in order to be able to offer training capable of responding to change. During the event, the importance of the 7 CAB Workshops held in 2022 was underlined, moments of sharing between CAB members, Faculty and RBS Staff aimed at improving and continuously updating the training offer . Among the novelties that emerged : the members of the CAB of Jaguar Land Rover, IBM and Ferrarelle, underlined the need to train managers oriented towards D&I (diversity and inclusion) and sustainability, who have transversal skills to be agile in strategy changes in the business. In the Marketing, Sales & Communication area it will be key to increasingly develop critical thinking and proactivity. On the other hand, according to the HR experts of Amazon, Hays, P&G, professionals at all levels will have to develop soft skills more deeply, and knowing how to create and maintain trust between the company and the employee will be particularly fundamental on the HR side. With regard to the Finance world, the members of the CAB of PwC , KPMG and Nexi , suggest strengthening students’ systemic vision and synthetic thinking, introducing interpretative models of management models and further preparing students in reading, interpreting and using data. While in the Operations & IT area it was concluded that there is a need to deepen the ethics of the use of algorithms and the development of the skills necessary to interrogate artificial intelligence tools.

In fact, the CAB is committed to advising and accompanying RBS in the development of managers and entrepreneurs capable of facing and being promoters of change, based on the principles of sustainability and ethics, who know how to be inclusive and innovative. Thanks to the contribution of the CAB during 2022, RBS has launched 3 new Masters this year adapted to the new needs of the world of work : MBA Rome-Silicon Valley; the International Master in Ethics, Diversity & Inclusion ; and the International Master in Media and Entertainment.

Not only that, the Corporate Advisory Board, in addition to being one of the key tools to make Rome Business School one of the most enterprising and modern training realities in our country, has a direct impact on the student’s educational path : in the last year, 31 CAB Members have carried out 19 Business Practice Labs for a total of 190 hours of practical training, 21 have welcomed students to the Welcome Week, 17 teach within the Masters, and 13 have shared job offers exclusively with RBS students and placement opportunities. Between their : Soho House, Amazon, Jaguar Land Rover, Carrefour, Qatar Airways.

Rome Business School is happy to offer its students opportunities for coaching and growth together with leading companies and multinationals and to work to strengthen collaboration with the corporate and managerial world every day. According to Antonio Ragusa, Dean of Rome Business School, the quality of RBS programs is consolidated in a working atmosphere in constant dialogue with the professional world where participants share experiences and learn not only from fellow masters but also from close relationships and constant that you have with the executives of the most important companies in the world ”.