RBS 4 Entrepreneurship

From the idea to the Startup.

An area dedicated to Innovation and Development for the creation of your business. With RBS4Entrepreneurship, join an innovative and dynamic program, take the opportunity to transform your ideas into reality. The Entrepreneurship area of ​​Rome Business School is a collector and catalyst of entrepreneurial experiences, a meeting point for all those who want to create or grow their own innovative business.

A challenging, complex project characterized by great uncertainty. The entrepreneur must know how to combine passion, creativity and energy with professionalism and methodological systematic competence. Structure and strengthen your managerial and project management skills through a cycle of specific workshops dedicated to discovering the world of Startups. Get in touch with entrepreneurs and investors, submit your idea to an incubation program and turn your vision into reality. The Rome Business School Entrepreneurship HUB is proposed as a meeting and networking hub for Roman and Italian entrepreneurship from an international perspective. An opportunity for contact with companies thanks to a cycle of workshops dedicated to the world of StarUPs.

If you want to deepen your knowledge of the Rome Business School 4Entrepreneuship Project, take part in the Open Day on May 12, 2021-

Register via the link below, to participate in the online event for free! https://podio.com/webforms/26129377/1964177

RBS4Entrepreneurship Workshops

Definition of startups and description of known cases of successful startups. Idea generation & Group forming. Propose and present an idea, discuss how to improve it and building a work team. Each participant will present their idea to the mentors, will receive the necessary feedback for their application to the incubation program

Build, Measure, Learn.

Focus on the methodology that allows you to test your idea, increasing its e ffi ciency. Analyze who your customer is and what needs they have to satisfy. Explore concrete methodologies on how to scientifically validate assumptions related to your client’s needs.


Training on the minimum viable product and the use of the mockup to test the solution. Design of an experiment. Design of a test to be implemented and the results to be obtained.

Business Model Canvas

The 9 building blocks, a detailed analysis of the model created by Alexander Osterwalder. Thematic workshops. Attend workshop sessions to put into practice what you have learned in the classroom. Practical examples. Useful for taking inspiration from successful startups.

Competitor & Market Size

Porter’s 5 Forces model. Tool to evaluate the position within the competitive context. PEST & SWOT analysis. Analysis models useful for the study of the reference micro and macro environment. Market estimation techniques. Market estimation methodologies: top down, bottom up and TAM, SAM, SOM.

Customer Acquisition & Product / Market fit.

Marketing vs Sales. Analysis of the perspectives of those who implement marketing campaigns and those who sell the products. The Customer Funnel. Study of the AIDA model that identifies the cognitive phases that an individual goes through during the purchasing process. Description of the methodologies, tools and metrics useful for implementing growth hacking strategies.


Economic-Financial Plan. Definition and purpose. Three elevations of the plan. Description of the Income Statement, Balance Sheet and Financial Statement. Break Even Point and Indices. Definition of the BEP and the indices to be used to draw up the plan.

Fundraising & Strategies

Innovative Startup. Definition, characteristics, Italian legal system and facilities. Crowdfunding through practical examples of innovative startups and campaigns, inspired by successful campaigns.

Pitch Training

Venture Capital & Business Angel. Pitch de fi nition and distinction between the VC and BA figure. Pitch structure. Description on how to structure a pitch through the famous “Pich Card”.

Are you interested in entrepreneurship and the startup world? Check our Online Master in Entrepreneurship

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