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Marshall Langer is a graduate of Boston University and Wharton School at the University of Pennsylvania. He entered academia after a 12 year career working for multinationals in the USA and Europe, principally in investment banking (Donaldson, Lufkin & Jenrette) and investment arbitrage (BNP Paribas

A communication strategy that is gaining ground between competitiveness and “Z tendencies”. In today’s job market scenario, it is interesting to note how the adoption of a communication strategy is becoming essential for companies. A company’s mission, its objectives, and its ethics are easi

Tremendous breakthroughs in Information and Communication Technologies (ICT) have sent optimism skyrocketing regarding the ability of technology to utterly transform synchronous cities. In an unprecedented crescendo of optimism, analysts have predicted that the “information age” will empower peo

From May 22nd to 24th, the Rome Business School hosted a delegation of the highest officials of the Bangladeshi Oil, Gas & Mineral Corporation, providing them with an educational programme based on the themes of Innovation and Creativity. Within this initiative, company visits were organized at inte

The speech given by the Rome Business School’s founder, Antonio Ragusa, at the graduation ceremony of 13 may 2017 “Dear graduands, family members, and guests, Welcome to the Rome Business School’s graduation ceremony and thank you for being here today. Many of you come from afar and have faced

Political Marketing as science, politicians as living products Until the first half of the XX century, political propaganda had only been restricted to the mass divulgation of arbitrary ideas. In fact, the term propaganda—which comes from the Latin “propagare” meaning “to spread, to extend,