Monday 14 September 2020 – Rome Business School welcomes the students of the MBA in Luxury Brand Management of ESSEC Business School.
ESSEC Business School (École Supérieure des Sciences Economiques et Commerciales) International Business School based in France, Singapore and Morocco, recognized as one of the leading business schools in the world, is one of the 76 schools that obtained the triple accreditation of AACSB, EQUIS and AMBA. ESSEC is recognized among the French Grandes écoles mentioned in France as one of the “trois parisiennes” (three Parisians), together with the ESCP Business School and HEC Paris. In collaboration with ESSEC, we created an international study experience in Rome, with the aim of broadening horizons and business views of the future talents in the fashion and luxury world, learning new strategies and design structures from some Italian and international “milestones” brands such as Fendi and Bulgari.
The students of the MBA in Luxury Brand Management are the first to have experience of educational exchange activities organized in the fashion sector in Rome. The one-week international study program was born with the aim of deepening knowledge and experience in the field of fashion and luxury by merging the business experience of two of the most representative countries on this market, France and Italy, where luxury, quality and elegance are the foundations of an industry that has been driving a world economy for decades.
New managers and experts for the fashion environment a world in continuous development that especially after the last events undergoes the important influences of technology, resulting in a need from the companies in the sector not only of ordinary figures such as stylists, designers and tailors but also of profiles apparently further away from catwalks, able to have a more external and economic vision of the industry. The one-week exchange program, that goes from the 14th to the 20th of September is distributed in a sequence of events such as, lessons, guest lectures and company visits of some of the most representative Brands in the world of fashion and luxury.
Highly qualified teachers and professionals will guide students towards an entirely Italian in-depth experience on Branding and Management of one of the most “precious” economies in the world.