Build up your Personal Brand with RDS (Radio Dimensione Suono)

A special thanks to Alessandro di Pasquale, Recruiter, Employer Branding, Training & Development from RDS (Radio Dimensione Suono), revealed us some tips and showed tools and techniques on how to build a winning personal branding strategy.

RDS is an Italian private radio broadcaster with headquarters in Rome, and a secondary office in Milan, also the headquarters of RDS Advertising, the advertising agency of the RDS group.

Di Pasquale demonstrated to us how important is today promoting yourself, building a strong personal identity consistent with your strengths and characteristics. Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company.

The core meaning of Personal Banding is held in 2 factors:

  • Brand Image, how others see us
  • Brand Identity, how we see ourselves

During the lesson Alessandro will covered some main top activities and steps to build up a own professional image, such as:

Tools and techniques on how to build a winning personal branding strategy. Using the elevator pitch to grab attention.

Knowing how to build your personal brand in a credible way. Your credibility can open all those doors that were previously hidden or invisible. Personal branding could be the winning card when looking for a job, making the difference. This is a powerful tool to create opportunities even where there are none.

70% of HR Recruiters use social networks, 85% of them find the right candidate in their networks, 85% are the cases where online reputation plays a key role on during a hiring process, only the 10% of the candidates accessing an interview don’t have any social identity.

The job market is evolving more and more, the competition between job seekers is getting higher and candidates often have access to the same resources. For this reason, one’s image and professional profile can make a difference. The personal brand is essential for any type of profession and seniority.

Jeff Bezos defines personal branding as “what people say about you once you leave the room”, so let’s get them speak well about us!

Thank you for the participation!

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