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International MBA


Enhance your adaptability, leadership, and data-driven approach with the International MBA. Become a disruptive international leader by obtaining core management skills with a master program accredited by ASFOR, with a strong focus on all areas involved in the management of organisations, and a complete overview of the functions and expansion of global company.

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Accreditations
asfor mba accredited logo
Rankings
Formula Full time
Method Online / On Campus
Language English
Start Date April 2025
Enrollment 75%
Available seats 12
Scholarship valid until November 15th
30% UP TO

International MBA’s Overview

The following MBA program provides you core business competences to acquire essential and up-to-date knowledge of all the departments of a company; marketing, finance, accounting, human capital and operations. Enhance your entrepreneurial spirit and lay the foundations for the creation of new businesses, while fostering innovation and creativity.

During the program, you will have the opportunity to customize your MBA by choosing a specific MBA Specialization, to tailor your career goals. 

Learning Outcomes:

  1. Understand the functions of business administration of the different departments within a company: marketing, finance, accounting, human capital, and operations.
  2. Acquire leadership and negotiation skills, such as teamwork, motivation, communication, business ethics, and social responsibility​ through a practical approach.
  3. Draft effective Business Plans, both within traditional and innovative business environments​.
  4. Distinguish the latest global trends related to the innovation and technology sector.

Reason why to choose our MBA

Business Practice Lab & Simulation Game

  • Practice Lab with Coca Cola HBC: Work with the managers to develop a product launch strategy and to define a digital marketing plan for the company
  • Step into the shoes of a CEO, run a virtual company and implementing a competitive strategy during the Business Simulation Game

Career Accellerator Program

Designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market. You will have access to workshops focusing on the latest key topics in relation to job seeking and career networking, individual career guidance meetings, and our exclusive events to ensure the best start or a great boost in your career.

Bootcamp at Barcelona in partnership with EAE Business School included in the Master

Looking for an international experience to gain a brand-new perspective on the business world? We offer the chance to enrich your knowledge of entrepreneurship, innovation and other key topics in the business world by taking part in our International Programs in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany, where you can also expand your professional network. International Bootcamp in Barcelona in partnership with EAE Business School is included for International MBA Students.

Individual Coaching Program

Unlock your potential and maximize your performance with the guidance of two specialized coaches, Fabio Pisi Vitagliano and Veronica Schmidt. Designed to enhance your personal and professional skills with the aim of improving your career path.

Accredited by ASFOR

ASFOR, the most important body in Italy to measure the excellence of Higher Education has accredited our International MBA. This prestigious recognition, confirms RBS in its positioning among the top Business Schools in management training at national level. The body verified the quality of the masters in terms of contents and structure of the program, the quality of the faculty and teaching methodologies, the impact on the professional career of students, as well as the continuous improvement and refinement of the training offer, based on the needs of the work market, noting the School’s commitment to excellence.

Virtual Coffee with CEOs

Develop networking skills by meeting top CEOs and learning from their success stories. Students can attend 2 Virtual Coffee sessions with leading CEOs, during which they can ask questions, inquire about career interests and roadblocks, ask about the keys to career success and network with a variety of open, experienced professionals. In previous editions, students were able to meet Giampaolo Grossi, Former CEO of Starbucks Italy; Nicola Losito, Vice President IBM Technology Italy; Valeria Santoro, CEO of Stocard Italy; Alessandro Ippolito, Country Manager and Vice President Technology Oracle Italy

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Among our partners

rome business school partner enel logo rome business school partner microsoft logo rome business school partner amazon logo rome business school partner canon logo rome business school partner starbucks logo rome business school partner wfp logo rome business school partner oracle logo rome business school partner ibm logo

International MBA:

The International MBA aims to train professionals equipped with the managerial skills needed to become disruptive international leaders. These leaders will be capable of driving change, transforming businesses and people, and maintaining a constant growth mindset. Through the program, students will gain the knowledge and skills necessary to reach positions of responsibility within established companies, build a successful career, or start their entrepreneurial ventures. The International MBA aims to prepare participants to be at the forefront of the business world, ready to seize global opportunities and tackle the challenges of the ever-evolving market.

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Mind-Opening & Knowledge Management Setting

During the first module of the MBA, students will acquire core management skills to enhance your professional career.

Students in this module will have the opportunity to understand Business Inside Out, The Core of Business, Management, and Leadership Excellence:

  • Global Economy and Business Trends ​
  • Strategy for Business Leadership ​
  • Project & Operations Management ​
  • Global Marketing Management ​
  • Digital Marketing & Metrics ​
  • Accounting & Budgeting ​
Focusing and specializing

During the second module of the International MBA, students will learn how to:

1) Entrepreneurial Business Plan​:

  • Entrepreneurship, Ethics & Business Planning​
  • Private Equity and Venture Capital ​

2) People and Talent Management: ​

  • Organizational Behaviour & Change Management ​
  • Digital HR Strategy​

3) Financial Management:

  • Financial Management for Decision Making ​
  • Corporate and Investment Banking ​

4) Operations & Performance Management:

  • Sustainable Value-chain​
  • Business & ESG Dashboard ​

5) Managerial Data Science & Business Analytics: ​

  • Data Science for Business Growth ​
  • Big Data and Business Analytics
Drive change and innovation for Global Business Immersion 

During the third module of the MBA, students will learn how to:

6) Global Business Immersion and Leadership:

  • Leadership for Sustainability & Ethics​
  • International Business and Cross-Cultural Management ​

7) The Future of Business and Disruptive Innovation:

  • New Technologies, Virtual Reality, and the Future of Business ​
  • Design Thinking & Disruptive Innovation​
  • Digital Transformation
Why Specialization?

Customize your MBA by choosing 1 out of 3 specializations, designed to advance certain skills which are relevant in your chosen business area. MBA Specialization in: ​

  1. Big Data and Automation​:-Effective communication of Impact Data​
    -Business Process Reengineering and Automation
    -Industry 4.0 & Digital Transformation ​
    -Automation & Hyperautomation Technologies
    -Data Management Regulations
  2. Marketing​:-Marketing of ‘’Made in Italy’’ – Excellence in 6 A’s ​
    -Business Marketing and Sales (B2B)​
    -Retailing & E-commerce Revolution: Strategy,
    -Growth, Analytics
    -Regenerative ‘’Purpose Driven’’ Marketing
    -Marketing and Innovation
    -Big Data for Marketing Intelligence
  3. Finance:
    -Financial Derivatives
    -Excel Modeling of Financial Transactions ​
    -Debt Instruments
    -Sales & Trading
    -Portfolio theory ​
    -Value Investing
    -Investment research and data analysis ​
    -International Finance
    -Finance Innovation
Practice Lab | In partnership with Coca-Cola HBC Italia

The Practice Lab at Rome Business School is where theoretical concepts are put into practice and participants learn through experience.

The Lab is led by Coca-Cola HBC Italia managers who will examine various specialist knowledge, work on exercises, and network with students while sharing their experience and expertise.

This Lab is entirely managed by Coca-Cola HBC Italia managers, with whom you will collaborate to develop a product launch strategy and run a virtual company as CEO. The Business Simulation is an innovative and engaging managerials tool that allow to reproduce the dynamics and logic of a business.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

  1. The Future of Work
  2. AI, Blockchain, and Technology
  3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

An educational experience

At the conclusion of your educational experience, you will have the opportunity to demonstrate your abilities by tackling a real-world business challenge. Utilize your abilities to identify opportunities and develop a truly innovative strategy.

Take on a genuine company challenge. You can join a small team to create a marketing plan for a new business, develop a strategy to increase online sales, or develop a loyalty offering for different generations.

You will be given two case studies from two different companies to put your master’s course knowledge to the test.

Previous years’ experiences 

The Practical Challenge:

Create a Market analysis of organic fertilizers in Africa, by areas: players/competitors, market size and trends, market differentiation and positioning.

Rome Business School International Bootcamps experiences

Bootcamps are an intensive and highly engaging experience that allow participants to fully immerse themselves in a given topic or sector. During a bootcamp, students have the opportunity to deepen their skills, acquire new knowledge and put into practice what they have learnt through a combination of theoretical lectures, practical workshops and collaborative activities.

Throughout the week, you will have the opportunity to immerse yourself in an intensive and engaging business experience. You will face stimulating challenges, interact with experienced managers, students and lecturers, and have the opportunity to develop your own project. This project, the result of your commitment and creativity, will be presented at the end of the Bootcamp Experience, allowing you to showcase your skills and ideas in front of an audience of experts and industry professionals. It will be a unique opportunity to test your skills, receive valuable feedback and deepen your knowledge of the corporate world, contributing to your professional growth and development.

The Barcelona Bootcamp is included with this master.

rome business school international bootcamp world map

List of International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty 

The International MBA at Rome Business School is taught by highly selected international university professors, trainers, and business managers from a wide range of operational and professional backgrounds, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is geared toward the acquisition of know-how, or skills that are currently in demand in the market.

Antonio Scialletti

Program Director

Nearly 30 years of strategy consulting projects worldwide, living and working in USA (Boston and Seattle) for 4 years, 8 years in Milano, Italy in Deloitte, and 8 years in Shanghai, China where he was CEO of GEA Consulenti di Direzione SpA Asian subsidiary. Strategy and business development senior advisor for internationalization projects.

Presently Strategy Director & Project Leader for LIFE Project at SBS Group Varese, Italy, and MBA Program Director & Strategy Professor at Rome Business School.

Graduated with MBA from Boston University, USA, and got a Laurea/MSc in Electrical Engineering at the University of Rome Tor Vergata, Italy.

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Daniele Maver Senior Advisor and lecturer Freelance

He started his job experience in 1984 in Ford Italia and he continued his career in Nissan Italia supporting the start-up and development of the National Sales Company. In twelve years in Nissan.he held several roles such as CFO and Sales & Marketing Director. He also started up the new Captive Finance Company, being the Managing Director for 4years. In 2002 he undertook the role of Managing Director in Ford Credit, the Financial Company of Ford Group. President and Managing Director of Jaguar Land Rover Italia from 2007 to 2021. Thanks to the strategy undertaken by him, Jaguar Land Rover Italia has achieved performance among the best ever in Europe.

Mannella_professor
Raffaele Mannella Program Director of Master in Entrepreneurship

Over 26 years of experience as Export Manager, Entrepreneur and Project and operations Manager, related to enterprise software applications and professional services. Passionate about Project Management, especially in the Information Technology field.​ In 2005, he co-founded Comtaste S.r.l., an IT consulting company in which he still servs as CEO, mainly taking on strategic projects for the company and directly managing key clients, among which several multinational companies such as Adobe, Google and HP.​ In 2019 he founded TS Mood Srl, an innovative startup dealing with online booking services for the tourism industry.

Langer_professor
Marshall Langer Program Director of Master in Finance

A native of Miami, Florida, Marshall received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in counselling psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management, Rome, 2006 and co-author of Leveraged Buyouts, Rome, Kappa, 2012.

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Emanuele Cacciatore Senior Director Industry Strategy & Transformation Oracle

Senior Director Industry Strategy & Transformation | Energy & Utilities Industry Lead | EMEA at Oracle. Emanuele is an experienced corporate executive, management consultant and strategic advisor with a strong track record in leading strategy development, transformation and organization design projects (60+) for listed corporations, state-owned companies and medium-large enterprises, across several industries and geographies. He currently works at Oracle where he supports digital transformation projects - with a strong focus on human capital management themes - across major accounts by leveraging knowledge of industry, business and IT specific challenges and latest technology trends (particularly cloud computing, big data, AI/ML). Emanuele specializes in IT/digital transformation and the impacts of technology on workforce, workplace and organizations.

Landolfi_professor
Francesco Landolfi Program Director of Master in Marketing

Senior Partner at Arventia Capital ​with over 20 years of experience in Sales, Marketing and Management. ​Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter. He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

ANGELA VALANTE
Angela Valente, PhD Teacher at MIUR (Ministry of Education, Universities, and Research) and a Research Collaborator

Angela Valente has a Ph.D. in Humanities and Social Studies, an MBA, and is a certified FACS Expert Coder. She began her career as a Visiting Researcher at New York University. She first worked at the European Commission in Project Management for Environmental Education and then served as a Communication Specialist at the European Parliament. Later, she worked at the National Youth Entrepreneurs Secretariat - Office of the President at Confindustria. Currently, she is a Teacher at MIUR (Ministry of Education, Universities, and Research) and a Research Collaborator at the University of Trento.

FABIO SCOGNAMIGLIO
Fabio Scognamiglio Founder & CEO Value4You || Temporary CFO || Finance professor

With an MBA from Warwick Business School, Iacoponi started his career as an Electronic Engineer, working for 10 years in the Formula 1 team. He then served as Business Development Manager and Chief Engineer at Ricardo UK Ltd. Later, he gained 8 years of experience as Commercial Director for Magneti Marelli and Williams Advanced Engineering. Currently, he is a Shareholder of Wel Srl, a company formed by a team of computer engineers with deep know-how and expertise in business processes. He is also a Freelance Lead Auditor ISO, Innovation Manager (MISE), and Sustainability Manager at Ivy House.

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Veronika Schmid Founder and Vicepresident

Veronika began her career as a consultant at IBM (Italy) and has worked in various sectors such as finance, energy, defense, and intergovernmental organizations. She founded her own human resources consulting service in the Middle East, focusing on personal skills.  A few years ago she moved to Washington D.C. where she graduated from Georgetown University's Leadership Coaching program and founded 2ndStep, which focuses on Leadership Coaching. For the past 15 years, Veronika has been intensely committed to her personal and professional development, using her vast experience to best serve her clients. She has lived and worked in 8 countries in Europe, Africa, the Middle East and North America. 

GUIDO TRAFICANTE
Guido Traficante, PhD B Researcher in Economic Policy at the Department of Human Sciences of the European University of Rome

Type B Researcher in Economic Policy at the Department of Human Sciences of the European University of Rome. Graduated with honors in Economics and Business Administration from LUISS Guido Carli, he obtained his Ph.D. in Economics and Business Administration from the University of Rome "Tor Vergata". He has conducted research stays as a Visiting Scholar at various international institutions, such as the University of California Santa Cruz, the Bank for International Settlements, HEC Montreal, and the Central Bank of Finland. His main research interests lie in the fields of macroeconomics, monetary policy, and fiscal policy. He is the author of scientific articles published in international academic journals and a Research Fellow at CASMEF (Arcelli Center for Monetary and Financial Studies). He is also a member of the editorial committee of "Economia Italiana".

Megale_professor
Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

Corporate Advisory Board (CAB)

The Corporate Advisory Board is a representative body that promotes collaboration between the academic world and the real management sector. It is one of the main players in the Quality Assurance process, which aims at the continuous improvement of the Rome Business School’s management training programmes.

Composed of 103 leaders, managers and professionals of national and international standing, the Corporate Advisory Board plays a key role in ensuring the constant updating of the training programmes offered by the Rome Business School. Thanks to the numerous interactions with the corporate world and the input provided by the board members during the annual meetings and comparisons, the school is able to stay at the forefront and adapt to the changing needs of the market.

103 Members
14 CEO and General Management
29 Marketing and Sales Communication

Career and Entrepreneurship Services

During your MBA course, you will have the support of our dedicated Career Centre team at your disposal. With more than 10 years of experience in the education sector, we are committed to guiding talented young people and managers in building their professional future by offering a pathway tailored to their skills, aspirations and goals.

To offer maximum support to our students in achieving their professional goals, our Career Centre is structured in two main areas:

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Chief Marketing Officer (CMO)
  • Chief Financial Officer (CFO)
  • Strategic Directo
  • Financial Manager
  • Sales Manager
  • HR Manager
  • Business Consultant
  • Marketing Manager
  • Chief Executive Officer (CEO)
  • Entrepreneur
  • Consultant
  • Business Operations Manager

The salary of out students after the completion of our MBA increased by an average of 17%

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Luxury and Fashion Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

MBA: Financial Aid and Tuition

Fee

Payment of the participation fee of

€ 22,000 – October 2024
€ 22,000 – April 2025

can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Academic Excellence Scholarship.
  • Executive Women Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

Executive Women Scholarship

The Executive Women in Business Grant is designed to empower our students, and enhance gender equality in executive roles and the workplace.

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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

MBA professor profile
Milan K.​ - Serbia Bosch.IO - Associate​
Professors from all around the world bring unique knowledge and work experience, that gives us - the students, ability to have deeper understanding of different approaches and adoption of globalization across different cultures.
MBA professor profile
Stefan B.​ - Romania​ EximBank – Managing Director​
The international environment, the modular system used for teaching and the personal experience both of teachers and students are the most valuable things in RBS
MBA professor profile
Bogdan S.​ - Romania​ ​ National Environmental Guard - Commissioner​
The international environment, the modular system used for teaching and the personal experience both of teachers and students are the most valuable things in RBS
rome business school staff welcoming student at corporate advisory board event
rome business school campus building
MBA students listening at rome business school conference
entrepreneur presenting MBA master program
international MBA students talking to CEOs
rome business school MBA graduation ceremony

FAQs Section

The International MBA offered by Rome Business School is ASFOR accredited, which requires potential candidates to follow the application process through the appropriate forms and undergo an assessment of their profile by our Career Advisors. These professionals will assess the candidate’s educational background and experience to ensure eligibility for admission to the programme.

The International MBA Rome Business School is ASFOR-accredited, so in order to attend the program you must apply through the appropriate forms and proceed with the evaluation of the your profile carried out by our Career Advisors. They will assess your educational background and experience.

ASFOR is the most important committee in Italy in measuring excellence in Higher Education and has verified the quality of the MBA in terms of content and structure, the quality of the lecturers and teaching methodologies, and the impact on students’ professional careers, thus issuing its certification as a proof of the high standards achieved by the RBS MBA.

The cost for attending the MBA on our campus is 18,500€. Should you wish to attend the MBA exclusively online via our e-learning platform, the cost is €16,900.

The International MBA is a programme offered by Rome Business School that provides the flexibility of being delivered in both Italian and English, depending on the specific needs of the participants. This allows students to choose the language of instruction that best suits their language skills and preferences, ensuring an optimal learning experience.

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