International Master in Media and Entertainment

The International Master in Media and Entertainment provides you with the knowledge needed to become an effective leader in the cultural and creative sector. Learn about the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

Request Information

Formula International

Method On Campus

Language English

Start Date 21 October 2025 / April 2026

Enrollment 86%

Available seats 14

Scholarship

30% UP TO

International Master in Media and Entertainment Overview

The International Master in Media and Entertainment is a graduate-level program which aims to provide you with an in-depth understanding of the dynamic and ever-evolving world of film and entertainment. This program is designed to help you develop critical thinking skills, creativity, and technical expertise needed to excel in the media and entertainment industry.

Learning Outcomes

Industry Management: Learn methods to manage Media & Entertainment industries effectively on local and global scales as creative businesses.
Production Opportunities: Identify competitive advantages at each phase of Media & Entertainment production, from development to distribution.
Operations Strategy: Understand operations management concepts and strategies through a cross-media perspective.
Digital Transformation: Explore the impact of digital and technological advancements across key Media & Entertainment sectors.
Legal & Financial Insights: Analyze the legal, financial opportunities, and risks within the Media & Entertainment business landscape.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Media and Entertainment?

Career Acceleration Program

+55% Average Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market

International Bootcamp

Choose from 12 international bootcamps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Rome, Paris, Barcelona, China, London, Porto, Dublin and Grand Tour of Italy. These bootcamps offer an immersive and stimulating experience that is centred on business-related topics.

Business in Action

In partnership with RAI Cinema. Discovery. Spend 10 hours in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.

The Italian Hub of Cinema: Rome

Rome has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Rome is also the hometown of Federico Fellini, the so-called “Eternal City” has sustained its reputation as a vibrant city of film, and now supports a large sector with over 1,300 active enterprises in the film industry, generating an annual added value of about 750 million euro.

World Class Mentors

Learn directly from film and TV producers, film directors, artisitic directors, and managers in entertainment business who have strong expertise, network and experience in companies like: Netflix, Rai 2, MTV. Italia 1, Notorious Pictures (Rome), Fandango, Auditorium Parco della Musica, Rai Cinema, Fandango, Fabula Pictures, Motorius, Giffoni Film Festival, and more.

Among our Partners:

International Master in Media and Entertainment:

The curriculum of a Master’s in Media and Entertainment typically includes a mix of theoretical and practical coursework. Students will take classes on film theory, media studies, visual storytelling, and media law, among others. They will also have the opportunity to gain hands-on experience through Practice Lab, Capstone Projects and collaborative projects.

5% Managerial Core

35% Core Program

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

A series of classes designed to give you tools and guidance

During the first module of the International Master in Media and Entertainment, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master in Media and Entertainment, students will learn:

1)Global Dimensions of the Entertainment and Media Industries

Media Economics, Cinema and Global TV Markets
New Audio-Visual Global Business Models
Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime
Traditional Formats Global Markets: Fiction, Animation, Reality, Live Events, Sports, News, Food.

2)The Business Side of the Audio-Visual Industry (TV & CINEMA)

Cross-Media Management
Film & TV Pitching Deck & Management
Film Financing: From 0 to Distribution of Profits
Film Production Management
Distribution and Marketing
TV Un-Scripted Production Management

3)The Business Side of the Audio-Visual Industry (Radio, Events, Music)

Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
Publishing Music industry
Music Supervision Management
Management of Live Music, Touring, Events and Revenue Stream
Music Label Management and Monetization
Managing and Marketing Creative Talents and Teams
Radio Production Management
Podcast Production Creative Management

4)Advertising, Communication and Law in Media and Entertainment

Experiential Marketing, Adverts and New Ways to Engage with Audiences
Customer Experience and Business Analytics for Digital Media & Entertainment
Intellectual Property Copyrights, Trademarks, and Cyber Law
Crisis Communication and Reputation Management in Media and Entertainment
Web Series Management

Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master in Media and Entertainment, students will explore:

5)New Tech, Innovation and the Industry Future

Interactive Media, AI and Business of Gaming
New Media and Entertainment in the Metaverse: Snap into the Future

6)Better Managers for a Better World

Censorship and Ethics in Media and Entertainment
Sustainability in Broadcasting and Media
Diversity, Representation & Inclusion in the Media
Building ethical and responsible organizations

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 7 main areasof interest:

Macro Area I 

Next Gen Business: Innovation, AI and Digital Growth

Area 1: Innovation & Growth
Area 2: AI4 Business: Shaping the Future
Area 3: Tech & Digitalization

Macro Area II

Global Business Excellence

Area 4: Industry Business Excellence
Area 5: International Business
Area 6: Global Electives with RBS international partner Business Schools
Area 7: Introduction to preparation for professional certifications

Practice Lab | In partnership with RAI Cinema

Rome Business School partner rai cinema logo

Students spend 12 hours immersed in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to Identify Global Trends Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
Ethics of AI and Big Data
The World in 2030: Future Scenarios

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.

Rome Business School International Bootcamps experiences

Take an advanced international program designed to put you in realistic business scenarios to solve and provide you with a practical way of learning and skills development, all with the professional support of tutors from top-class companies!

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

14 CEO and General Management

32 Marketing and Sales Communication

Faculty

Rome Business School’s International Master in Media and Entertainment are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Valentina Lo Surdo

Valentina Lo Surdo is a presenter and speaker with more than 19 years of experience in RAI. Since 2005, she has won audiences as a speaker, TV host and music critic. She is also the founder of Mrs. Philharmonica, where she managed concerts and music promotions from 2000 to 2012. Passionate about music, she has been a representative of the DdM in Rome and the Keyboard Charitable Trust in Italy since 2010. A member of BNI since 2012, she continues to inspire and connect communities in the arts.

Benedetta Baglioni Executive Producer at Fremantle Media Italia SpA ·

Benedetta Baglioni is a senior executive producer and academic with over 20 years of professional experience in media production, spanning broadcast television, film, documentaries, and digital entertainment. She currently serves as LP Personal Producer at Gente Edizioni Musicali S.R.L, Executive producer at FremantleMedia Italia SPA and teaches at Rome Business School, where she contributes to the Master in Media & Entertainment with a focus on production practices and cross-sector integration. She holds a degree in Literature, Theatre, and Cinema (110/110) from Università degli Studi La Sapienza. Baglioni has over 8 years of teaching experience and has collaborated with leading production companies such as Publispei, INDIGO Stories, and LA7, overseeing award-winning formats and original content for major networks including Rai, MTV, and Discovery. Her expertise includes executive and line production, coordination of complex multi-platform projects, and development of original documentaries and scripted series. She has served as executive producer for acclaimed titles and contributed to pioneering formats in transmedia storytelling. Baglioni maintains strong ties to international film institutions and cultural organizations, including the Italian Cultural Institute in New York.

Oswald Garms International Coordinator at Notorious Pictures Spa

Oswald Garms is a film producer and international media consultant with over 20 years of professional experience in audiovisual production, post-production, and European co-productions. He currently teaches Film and TV Production at the Roma Film Academy (since 2017) and the Rome Business School (since 2023), where he mentors students in production planning, financing, and cross-border collaboration. Garms holds a degree in Anthropology, Oriental History, and Languages from the University of Bologna, with further training in screenwriting and film production from Raindance Film School (London) and the EU MEDIA Programme (EAVE, 2010). He began his career as an editor for RAI and later spent a decade at Bavaria Media Italia, where he oversaw format adaptation, international sales, and production of both TV and theatrical titles. As an independent producer, he has developed and financed numerous international co-productions, including “Mozzarella Stories”, “Rafaël”, and “Porcelain”. He has secured and managed major public funding at European and national levels, and has served as a consultant for companies such as Final Cut for Reel and Samsa Film. His editorial work includes the Genova Film Festival-winning short “La paura del portiere al calcio di rigore”. Fluent in German, Italian, English, and French, Garms also translates technical and academic texts related to the audiovisual sector.

Edgardo Altieri Qualified lawyer

Edgardo Altieri is a qualified attorney with over 13 years of professional experience specializing in Intellectual Property, Copyright, and Entertainment Law. He is currently a faculty member at Rome Business School and Roma Film Academy, where he teaches courses in Intellectual Property, Copyright, and Media Law within. Admitted to the Italian Bar in 2012, Altieri holds an LL.M. in Entertainment Law from the University of Westminster and a Master’s degree in Intellectual Property Law from LUISS Guido Carli University. He earned his Juris Doctor from the University of Rome Tor Vergata. Altieri is the founder of A/C Studio Legale, where he advises clients across the media, fashion, advertising, and technology sectors on matters ranging from copyright and trademark protection to corporate transactions and privacy compliance. He serves on the advisory board of Premio Solinas and has worked with leading entities such as Rai Cinema. His work is supported by certifications in legal and international practice.

Paolo Bigazzi Alderigi Owner @ Iter-Research Publishing

Paolo Bigazzi Alderigi is a transmedia producer, music publisher, and interactive media specialist with over 25 years of professional experience in the music, audiovisual, and digital content industries. He currently serves as Senior Lecturer at SAE Institute Milan, apart from serving as a Label Manager at ONDE Electronic contents. He holds a Master of Business Administration from Rome Business School (2023), a Master of Arts in Creative Media Practice from SAE Institute (2017), and a Diploma in Audio Engineering (2000). Since 2011, he has led Iter-Research, a Milan-based music and transmedia publishing company, he co-owns the music producer label LEBfilm Media and is Co-Founder of the Komplex Live Cinema Group, dedicated to immersive storytelling and AR/VR performance. A member of international organizations such as IMPF, IIDEA, and ANICA, he has produced and published content for film, video games, and interactive experiences globally. His work has been presented across international festivals and platforms, reflecting a commitment to creative innovation and media convergence.

Carlo Rodomonti Head of Marketing and Innovation at Rai Cinema

Carlo Rodomonti is a senior marketing executive and academic with over 23 years of professional experience in the media, film, and audiovisual sectors. He currently serves as Head of Marketing and Innovation at Rai Cinema, where he leads strategic initiatives integrating virtual reality, AI, and transmedia storytelling. He is also President of the Digital Editors and Creators Union at ANICA and serves on the Corporate Advisory Board of Rome Business School, where he also teaches. Rodomonti holds a degree in Political Science with a focus on Communication from the University of Bologna and a Master’s in Marketing and Communication from Master Publitalia. He has over 11 years of teaching experience at institutions including Università Cattolica del Sacro Cuore, Scuola Holden, RCS Academy, 24ORE Business School and, naturally, Rome Business School, covering crossmedia, the metaverse, and emerging technologies in film. He has directed marketing campaigns for over 200 international and domestic film releases and led award-winning innovations such as Rai Cinema Channel VR. His work has been recognized with multiple industry honors, including the “Cultura ed Innovazione” award and accolades from TrailersFilmFest and Box Office Italia.

Career and Entrepreneurship Services

Throughout your Master in Media and Entertainment , you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

project management master students attending career fair

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

marketing & sales master students attending career fair

The master is particularly suitable for those who want to pursue a career in the following roles:

Event Manager
Media Manager
Media Planner
Publicist
Publishing and Copyright Manager
TV Producer

Entertainment Manager
Talent Manager
Venue Manager
Production Coordinator
Executive Director
Distribution Manager

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

International Master in Media and Entertainment

Financial Aid and Scholarships

Payment

Payment of the participation fee of € 9,400 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

Learn More

[EN] Learn more

Learn more

Please fill the form and we'll contact you by telephone with more information about the Master of your choice

Select a Master*
Learning Option*
Email*
Name*
First name Last name
- Age*
- Gender*
  - Male
  - Female
Country**
Country
Study Level*
Prefix*
Phone*
Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

Apply Now

[EN] Apply Now

Apply now

Please fill the form and we'll contact you by telephone with more information about the Master of your choice

Select a Master*
Learning Option*
Email*
Name*
First name Last name
- Age*
- Gender*
  - Male
  - Female
Country**
Country
Study Level*
Prefix*
Phone*
Attach English language CV or resume*
Max. file size: 64 MB.
Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.