Executive Master in Sport Management

Get into contact with sports industry leaders with the Rome Business School's Master in Sport Management. The program aims to provide networking opportunities and practical skills in the different areas of the industry; from media and television, to management of professionals sports teams and exclusive sports clubs.

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Formula Executive

Method On Campus / Online

Language Italian

Start Date October 2025

Enrollment 61%

Available seats 17

Scholarship valid until February 28th

30% UP TO

Executive Master in Sport Management Overview

This master program gives high visibility to companies and professionals in sports management by offering you the opportunity to move from the classroom to the working world. You will come into contact with leading professionals in the field, learning from their testimonies of business realities and networking.

The Master is taught entirely in Italian.

Learning Outcomes

Identify the key economic aspects of the sports industry.
Analyze and solve real business problems related to the sports industry.
Acquire techniques and best practices in wellness coaching and lifestyle management, as well as theoretical principles of functional nutrition for effective sports performance and sports rehabilitation.
Create a brand identity in the sports industry and implement effective strategies to work with branding policies.
Demonstrate leadership and effective teamwork skills, taking responsibility for both individual and collective tasks in collaborative projects within the sports industry.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Reason why to choose our Executive Master in Arts and Culture Management

Career Impact

Salary increase of +21% on average, 1 year after completion of the Executive Master in Sport Management. Students work in companies such as: DAZN, Tecnogym and Ozamba

Business in Action

Students will learn about the business of sports by applying theoretical concepts and engaging in activities that include:

Rebranding the strategy of a sports company.
Applying sports methodology and data to create a performance program for managers.
Developing a communication strategy to manage an underperforming sports season.
Capstone Project: Working on a challenge within their own company or a real business challenge in the industry.

International Bootcamp

Practice global leadership and differentiate your CV by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona Lagos, Qatar, China, London, Porto, Dublin, Grand Tour of Italy and Tuscany.

Highlights of the content

Explore the sports industry through a comprehensive training course.
Delve into IOC, FIFA and UEFA functions, discover the creation of sports brands, manage merchandising sales, and learn how to identify and solve business challenges in the sports industry.
Develop managerial skills to manage football teams, sporting events, stadiums and operations, and address the growing phenomenon of e-Sport and Metaverse.
Successfully navigate the innovative world of sport through this educational course.

Empowering Mentorship Program

Achieve your goals and increase your self-confidence through a course with a qualified and experienced coach. Executive mentoring to produce and review curriculum material.

Among our partners

Executive Master in Sport Management:

Students will learn the business of sports by applying theoretical concepts, and performing among other activities:

Rebranding a sports company’s strategy.
Apply sports methodology and data to create a performance program for managers.
Develop a communication strategy to manage an underperforming sports season.
Capstone project: work on a challenge from a company in the industry or a company where students work.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Empowering Mentorship Program

20% Captstone Project

Develop managerial skills and an innovative perspective for a sports organization management

During the first module of the Online Executive Master in Sport Management, students will learn:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

How to manage the sales, marketing and communication area in the business of sports product companies

During the second module of the Online Executive Master in Sport Management, students will learn:

The Sports Sector:
- International Governance of Sport, Economy, and Organizations
- The Sports Sector in Italy: Trends, Analysis, and Statistics
- CIO, FIFA, UEFA, and the Sports Industry
Sport and Branding, Advertising & Selling:
- Brand Management and the Role of Advertising in Sports and Lifestyle Management
- Pricing, Sales, E-commerce & Selling in Sports Merchandising and Lifestyle Management
- Digital Sport & Sport Influencers: The Use of Sports Testimonials
- Storytelling in Sports Communication
The Evolution of Sports Realities:
- From Sport Business to Sport Entertainment
- The Transition to Media and Content Creation
Sports Event Management:
- Media Rights and Sports Rights, Sponsorships, and PR in Sports
- Management of Sports Events, Stadiums, and Arenas
- The Role of the Sports Agent
- PR in Sports

How to use new technology for sports, innovation and to create sustainable businesses in sports

During the third module of the Online Executive Master in Sport Management, students will learn:

Sports Business Management:
- Inside the Business of Football and Football Governance
- Football Club Management
- Management of a Sports Organization
Innovation, Sport Tech, and Legal Aspects of Sports Management:
- Principles of Sports Law
- Sports Data Analytics
- Introduction to the Esports Industry
- Sustainability as a Value Element in Sports
- Building Ethical and Responsible Organizations

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 7 main areasof interest:

Macro Area I 

Next Gen Business: Innovation, AI and Digital Growth

Area 1: Innovation & Growth
Area 2: Tech & Digitalization
Area 3: AI4 Business: Shaping the Future

Macro Area II

Global Business Excellence

Area 4: Industry Business Excellence
Area 5: International Business
Area 6: Global Electives with RBS international partner Business Schools

Area 7: Introduction to preparation for professional certifications

Skills to be competitive

Individual Coaching
Executive Mentoring production review of curricular material
Company meetings with leading companies
Executive Mentoring for preliminary orientation towards entrepreneurship

An educational experience

At the conclusion of your educational experience, you will have the opportunity to demonstrate your abilities by tackling a real-world business challenge. Utilize your abilities to recognise opportunities and develop a truly inventive plan.

Take on a genuine company challenge. You can join a small team to create an innovative HR business plan or a functional operational plan based on theoretical research.

Work on one of a company’s two real Business Challenges.

Previous years’ experiences 

The Practical Challenge: Adidas

The challenge: Imagine the future of retail for Adidas, taking into consideration the Metaverse. Your goal is to imagine the future of Adidas’ new digital marketing experience in order to optimize the digital customer journey in and out of stores.

The Practical Challenge: Assist

The challenge: The idea of the project is to analyze the target market, identify key strengths and weaknesses, in order to develop the best business model and/or project to propose to Studio Assist & Partners.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Faculty

Rome Business School’s Executive Master in Sport Management is taught by highly selected international university professors, trainers, and business managers drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at acquiring know-how in order to transfer skills that are truly useful for participants’ professional development.

Enrico Gelfi

Program Director

Co-Founder of EIS and Founder of Workpleis. Education: -Bachelor's Degree in Philosophy - University of Milan. -Master's Degree in Strategy and Planning of Sports Events Organizations - MasterSport.

Enrico, a graduate in Philosophy, turned towards the Sports Industry after attending the MasterSport program in San Marino/Rimini. He worked as Communication Manager at SGplus, one of the leading firms in the sports marketing sector, for 10 years, with a significant portion of that time spent as a partner in the company. He founded and managed the talent department of the Italian unit of the MP Management Group – now Select Model – focusing on enhancing the image of actors, top athletes, and TV personalities.

In 2017, he founded EIS, a sports management agency, where he manages the image rights of professional athletes with an innovative approach that evolves the role of a champion. He also became a partner in a second agency, Sport Digital House, through which he launched the Italian Esports Observatory in 2020, the first B2B networking and training platform for the Italian Esports industry. He is also the Founder of Workpleis, the first digital community that brings together managers, professionals, and champions to discuss the contribution that sports can bring to companies. Today, he is one of the leading professionals capable of offering a comprehensive communication and marketing package that spans from physical sports to virtual ones.

Andrea Cardone Collaborator Institute of Medicine and Sports Science CONI

Collaborator Institute of Medicine and Sports Science of CONI (training methodology sector); Coordinator area" Analysis, Research and Performance" SS LAZIO male and female youth sector, Coordinator area" Analysis, Research and Performance" FIBS (all Baseball and Softball national teams) with which he participated in Tokyo Olympics. Coordinator area" Analysis, Research and Performance" of the Italian national men's and women's CURLING team Italian national Bob & Skeleton athletic trainer, Advisor to AAC (Italian Football Coaches Association).

Claudia Schininà Expert in Communication and Media and Sustainability Procter Gamble-BNP Paribas

An expert in Communication and Media and Sustainability, Claudia Schininà works mainly in Italy but has had collaborations in the UK with Procter Gamble and in France with BNP Paribas. She currently works with Corporate Social Responsibility, whose goals include putting CSR at the heart of banking. Financing/investment activities He is also Media and Brand PR Group Manager for P&G.

Fabio Casu Head of Gabinet Italian Basketball Federation

He's specialized in the area of administrative finance, project management, financial transformation in sports management. Among his experiences, he worked for the Italian Basketball Federation as Head of Gabinet and was responsible for the design, development, and implementation of the organization and control system, processes, and training programs, reengineering of processes and procedures, development of special projects, facilitated finance.

Corrado di Taranto General Director of Cesena Football Club

After obtaining a degree in Economics and Business Management Sciences, Di Taranto held the position of general secretary at ChievoVerona from 1999 to 2007 and then moved to Parma, where he held the role of operations director for another eight seasons. In 2015 he returned to Verona with the role of managing director of the Bottagisio Sport Center, a center of excellence for youth sports, and from 2020 as general director, before moving to Trento, among whose ranks he held the same role management during the last sporting season. In 2023-24 season he has been SPAL’s General Director, a glorious club now competing in Serie C.

Stefano Ferrè Data Operations & Media Manager at Math&Sport

After graduating in Marketing Management from Bocconi University in 2013 with a thesis on Merchandising in football clubs, Stefano Ferrè joined the marketing and communications team of Varese Calcio, in Serie B, dealing with development and content of official social media, relations with the press and activities aimed at managing and growing the brand. In subsequent years he held the position of assistant to the team manager, dealing with the management and organization of the First Team's activities.

Carlo Rombolà Sports Business Lawyer

Founding partner and owner of the law firm Studio Rombolà, with offices in Rome and Barcelona, he regularly participates, as a consultant and speaker, in conferences, round tables and business meetings held by the most important international associations of lawyers and sports operators. Author of the ebook Football, Lawyers and Intermediaries, published in 2015, he speaks English and Spanish correctly, and provides advice on Italian and international law to athletes, managers, agents and Italian and foreign FIFA intermediaries.

Fabio Santoro Chief Marketing Officer for Sports Organizations

Fabio Santoro has had extensive experience in the world of football marketing and innovation. With a background in business and managerial economics, Fabio has held various positions within the Italian Football League Serie A and Serie B, as well as the Lega Serie A and the FIGC - Federazione Italiana Giuoco Calcio. Santoro's expertise in marketing and research has been crucial in their roles as a Marketing Manager, Vicesecretary and Marketing Director, and Chief Marketing & Innovation Officer. Furthermore, their postgraduate degree in sport highlights their dedication to the sports industry.

Alessio Cifani eSports Management

Alessio Cifani is a freelance marketing professional, having a background in project management and business development, working with major esports teams in Europe.mHe started as a Project Manager in ESL in 2016 in which led ESL Italia Championship and Italia Esports Open projects for 3 years. Moved to Red Bull as a Gaming Manager in 2019 and created Red Bull The Brawl and Red Bull Indie Forge activations untill 2021 when he became the Esports Manager for AS Roma. He managed the esports business unit for the football team and qualified for eFootball Championship Pro finals two years in a row. Since 2020 is a lecturer in Italian business schools teaching marketing and esports management.

Fabio Verga Commercial Director at Gotaway S.r.l

After an experience in Media Sport & Arts, where he followed the first institutional sponsorship between Luxottica and Serie A Basketball, he moved to the Marketing Office of FC Internazionale. Held the role of deputy commercial director for five years. He then took on the managerial role in Partis, a company specialized in the management of steward and security teams in stadiums, with a client portfolio that includes Juventus, Inter, Milan and several other clubs. After an experience abroad in the market of Arab countries as Business Development Director of Omniticket, he returned in Italy and dedicates himself to managerial activity in the industrial process outsourcing sector first for Adecco and currently for W Group, where he holds the position of Director of Commercial Development. Lecturer in Sport Masters and television commentator on Italia7Gold.

Rocco Menichella Senior Sponsorship Manager Havas Sports Entertainment

Multi-talented sports management professional with strong leadership and relationship-building skills Possesses a deep knowledge of both the U.S. and European sports industry and a broad understanding of the market and sports consumer attitudes. Currently works at Havas Sports Entertainment, as Senior Sponsorship Manager. Responsible for account management and activation of sports partnerships in HSE Italy's client portfolio and for identifying and negotiating new partnerships to support brand and business objectives. Also worked for IMG as Strategic Partnerships Manager IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries.

Francesco Vena Member of the Board of Directors of Museimpresa Italian Association of Business Archives and Museums

He represents the fourth generation of family management of a 128-year-old brand. A lawyer, he is CEO of Lucano 1894 and vice president of the Associazione Marchi Storici d'Italia. Since May 2022 he has been a member of the Board of Directors of Museimpresa, the Italian Association of Business Archives and Museums, of which Amaro Lucano is a member. He recently received a special mention from the Gruppo Giovani Industriali di Confindustria, in collaboration with the Luiss Business School, as part of the "A Family Affair" competition, for successfully combining innovation and tradition.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

CAB

103 Members

19 CEO and General Management

29 Marketing and Sales Communication

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

rome business school master program student on campus

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

management master students debating on campus

The master is particularly suitable for those who want to pursue a career in the following roles:

Sports Event Manager
Sport Centre Manager
Sport Federation PR Specialist

Sports Marketing Manager
Sports Communication Manager
Sports Marketing Manager

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Sport Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Master in Executive Master in Sport Management: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 8,900 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship

Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

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