Executive Master in Sport Management

Get into contact with sports industry leaders with the Rome Business School's Master in Sport Management. The program aims to provide networking opportunities and practical skills in the different areas of the industry; from media and television, to management of professionals sports teams and exclusive sports clubs.

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Formula Executive

Method On Campus / Online

Language Italian

Start Date October 2025

Enrollment 61%

Available seats 17

Scholarship valid until November 29th

30% UP TO

Executive Master in Sport Management Overview

This master program gives high visibility to companies and professionals in sports management by offering you the opportunity to move from the classroom to the working world. You will come into contact with leading professionals in the field, learning from their testimonies of business realities and networking.

The Master is taught entirely in Italian.

Learning Outcomes

Identify key economic aspects of the sports industry.
Analyze and solve real business problems related to the sports industry.
Acquire techniques and best practices in wellness coaching and lifestyle management, as well as theoretical principles of functional nutrition for effective sports performance and sports rehabilitation.
Create a brand identity in the sports industry and implement effective strategies for working with branding policies.
Develop various offerings and manage the sales of sports merchandise and other products or services related to the sports industry.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Reason why to choose our Executive Master in Arts and Culture Management

Career Impact

Salary increase of +21% on average, 1 year after completion of the Executive Master in Sport Management. Students work in companies such as: DAZN, Tecnogym and Ozamba

Business in Action

Students will learn about the business of sports by applying theoretical concepts and engaging in activities that include:

Rebranding the strategy of a sports company.
Applying sports methodology and data to create a performance program for managers.
Developing a communication strategy to manage an underperforming sports season.
Capstone Project: Working on a challenge within their own company or a real business challenge in the industry.

International Bootcamp

Practice global leadership and differentiate your CV by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona Lagos, Qatar, China, London, Porto, Dublin, Grand Tour of Italy and Tuscany.

Highlights of the content

Explore the sports industry through a comprehensive training course.
Delve into IOC, FIFA and UEFA functions, discover the creation of sports brands, manage merchandising sales, and learn how to identify and solve business challenges in the sports industry.
Develop managerial skills to manage football teams, sporting events, stadiums and operations, and address the growing phenomenon of e-Sport and Metaverse.
Successfully navigate the innovative world of sport through this educational course.

Empowering Mentorship Program

Achieve your goals and increase your self-confidence through a course with a qualified and experienced coach. Executive mentoring to produce and review curriculum material.

Among our partners

Executive Master in Sport Management:

Students will learn the business of sports by applying theoretical concepts, and performing among other activities:

Rebranding a sports company’s strategy.
Apply sports methodology and data to create a performance program for managers.
Develop a communication strategy to manage an underperforming sports season.
Capstone project: work on a challenge from a company in the industry or a company where students work.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Leadership Program

15% Empowering Mentorship Program

20% Captstone Project

Develop managerial skills and an innovative perspective for a sports organization management

During the first module of the Online Executive Master in Sport Management, students will learn:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

How to manage the sales, marketing and communication area in the business of sports product companies

During the second module of the Online Executive Master in Sport Management, students will learn:

1) The Sports Sector:

International Sports Governance, Economics, and Organizations
The Sports Sector in Italy: Trends, Analysis, and Statistics
Stakeholder Management: Roles and Relationships
CIO, FIFA, UEFA, and the Sports Industry

2) Sports and Branding, Advertising & Selling:

Brand Management and the Role of Advertising in Sports and Lifestyle Management
Pricing, Sales, E-commerce & Selling in Sports Merchandising and Lifestyle Management
Digital Sports & Sport Influencers: The Use of Sports Endorsements
Storytelling in Sports Communication

3) The Evolution of Sports Realities:

From Sport Business to Sport Entertainment
Transition in Media and Content Creation

4) Sports Event Management:

Media Rights and Sports Rights, Sponsorship, and PR in Sports
Management of Sports Events and Arenas
The Role of Sports Agents

How to use new technology for sports, innovation and to create sustainable businesses in sports

During the third module of the Online Executive Master in Sport Management, students will learn:

5) Sports Business Management:

Within Football Business and Football Governance
Football Club Management

6) Management of a Sports Organization:

Innovation, Sport Tech, and Legal Aspects of Sports Management
Principles of Sports Law
Sports Data Analytics
The Phenomenon of e-Sports Revolution and the Metaverse
Sustainability as a Value Element in Sports
Corporate Ethics and Social Responsibility

5 Interactive Courses to Improve Your Soft Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Skills to be competitive

Individual Coaching
Executive Mentoring production review of curricular material
Company meetings with leading companies
Executive Mentoring for preliminary orientation towards entrepreneurship

An educational experience

At the conclusion of your educational experience, you will have the opportunity to demonstrate your abilities by tackling a real-world business challenge. Utilize your abilities to recognise opportunities and develop a truly inventive plan.

Take on a genuine company challenge. You can join a small team to create an innovative HR business plan or a functional operational plan based on theoretical research.

Work on one of a company’s two real Business Challenges.

Previous years’ experiences 

The Practical Challenge: Adidas

The challenge: Imagine the future of retail for Adidas, taking into consideration the Metaverse. Your goal is to imagine the future of Adidas’ new digital marketing experience in order to optimize the digital customer journey in and out of stores.

The Practical Challenge: Assist

The challenge: The idea of the project is to analyze the target market, identify key strengths and weaknesses, in order to develop the best business model and/or project to propose to Studio Assist & Partners.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s Executive Master in Sport Management is taught by highly selected international university professors, trainers, and business managers drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at acquiring know-how in order to transfer skills that are truly useful for participants’ professional development.

Enrico Gelfi

Program Director

Co-Founder of EIS and Founder of Workpleis. Education: -Bachelor's Degree in Philosophy - University of Milan. -Master's Degree in Strategy and Planning of Sports Events Organizations - MasterSport.

Enrico, a graduate in Philosophy, turned towards the Sports Industry after attending the MasterSport program in San Marino/Rimini. He worked as Communication Manager at SGplus, one of the leading firms in the sports marketing sector, for 10 years, with a significant portion of that time spent as a partner in the company. He founded and managed the talent department of the Italian unit of the MP Management Group – now Select Model – focusing on enhancing the image of actors, top athletes, and TV personalities.

In 2017, he founded EIS, a sports management agency, where he manages the image rights of professional athletes with an innovative approach that evolves the role of a champion. He also became a partner in a second agency, Sport Digital House, through which he launched the Italian Esports Observatory in 2020, the first B2B networking and training platform for the Italian Esports industry. He is also the Founder of Workpleis, the first digital community that brings together managers, professionals, and champions to discuss the contribution that sports can bring to companies. Today, he is one of the leading professionals capable of offering a comprehensive communication and marketing package that spans from physical sports to virtual ones.

Francesco Vena Member of the Board of Directors of Museimpresa Italian Association of Business Archives and Museums

He represents the fourth generation of family management of a 128-year-old brand. A lawyer, he is CEO of Lucano 1894 and vice president of the Associazione Marchi Storici d'Italia. Since May 2022 he has been a member of the Board of Directors of Museimpresa, the Italian Association of Business Archives and Museums, of which Amaro Lucano is a member. He recently received a special mention from the Gruppo Giovani Industriali di Confindustria, in collaboration with the Luiss Business School, as part of the "A Family Affair" competition, for successfully combining innovation and tradition.

Simone Gambino Honorary Life President FCI (Italian Cricket Federation)

He has been a journalist and Honorary Life President of the FCI (Italian Cricket Federation) for 30 years. He started freelancing in 1992, rotating between television, radio, print and online press. In the past 30 years in cricket presided over 2 ICC World Cups 1992, 2015, 3 ICC T 20 World Cups in 2009, 2012, 2014, 2 Champions Trophies, 2011 2012, 1 Indian Premier League 2008, 17 Giro d'Italia 2003 2019 (two NFL seasons 2009 2010) 2003 Rugby World Cup Final 2003 Davis Cup Final.

Rocco Menichella Senior Sponsorship Manager Havas Sports Entertainment

Multi-talented sports management professional with strong leadership and relationship-building skills Possesses a deep knowledge of both the U.S. and European sports industry and a broad understanding of the market and sports consumer attitudes. Currently works at Havas Sports Entertainment, as Senior Sponsorship Manager. Responsible for account management and activation of sports partnerships in HSE Italy's client portfolio and for identifying and negotiating new partnerships to support brand and business objectives. Also worked for IMG as Strategic Partnerships Manager IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries.

Claudia Schininà Expert in Communication and Media and Sustainability Procter Gamble-BNP Paribas

An expert in Communication and Media and Sustainability, Claudia Schininà works mainly in Italy but has had collaborations in the UK with Procter Gamble and in France with BNP Paribas. She currently works with Corporate Social Responsibility, whose goals include putting CSR at the heart of banking. Financing/investment activities He is also Media and Brand PR Group Manager for P&G.

Fabio Casu Head of Gabinet Italian Basketball Federation

He's specialized in the area of administrative finance, project management, financial transformation in sports management. Among his experiences, he worked for the Italian Basketball Federation as Head of Gabinet and was responsible for the design, development, and implementation of the organization and control system, processes, and training programs, reengineering of processes and procedures, development of special projects, facilitated finance.

Andrea Cardone Collaborator Institute of Medicine and Sports Science CONI

Collaborator Institute of Medicine and Sports Science of CONI (training methodology sector); Coordinator area" Analysis, Research and Performance" SS LAZIO male and female youth sector, Coordinator area" Analysis, Research and Performance" FIBS (all Baseball and Softball national teams) with which he participated in Tokyo Olympics. Coordinator area" Analysis, Research and Performance" of the Italian national men's and women's CURLING team Italian national Bob & Skeleton athletic trainer, Advisor to AAC (Italian Football Coaches Association).

Luca Pennacchi Head of the Soccer Division Reset Group

A Football Agent. He has been passionate about the World of Sports since he was a child, and divides his passion between tennis and university studies, earning a degree in Legal Science from the University of Law of Roma Tre and simultaneously the title of National Tennis Master. His passion for soccer and the management environment led him to obtain the qualification for the Register of Sports Agents of the FIGC at the age of 23 and for the past 16 years he has been working with Reset Group Srl, a leading company on the European scene in the sourcing, growth and management of the best Italian and international soccer talents. From 2021 he became Head of the Soccer Division of Reset Group, coordinating a staff of 13 people divided between Agents, Lawyers and Scouts. In 2019 and 2020, he holds the position of sports law lecturer at two Masters in Soccer Management preparatory to passing the CONI Sports Agent exam.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

CAB

103 Members

19 CEO and General Management

29 Marketing and Sales Communication

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

rome business school master program student on campus

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

management master students debating on campus

The master is particularly suitable for those who want to pursue a career in the following roles:

Sports Event Manager
Sport Centre Manager
Sport Federation PR Specialist

Sports Marketing Manager
Sports Communication Manager
Sports Marketing Manager

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Sport Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Master in Executive Master in Sport Management: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 8,900 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship

Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

Select a Master*
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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

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