During the first module of the International Master in Tourism and Hospitality Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
During the second module of the International Master in Tourism and Hospitality Management, students will learn how to:
1.Understanding Tourism: Its Origins, Systems & Growth
- Organization and Environmental Factors of the Tourism System
- Historical Evolution and Impact of Tourism
- Development of Local Tourism through Physical Heritage
- Global Customer Relationship Management in Tourism
2.Digital Tourism, Communication & Advanced Sales Techniques
- Digital Travel Design and Strategies for Online Commercialization
- Digital Excellence in Customer Care and Public Relations for Tourism and Hospitality
- Advanced Sales Techniques and Tools for Travel Sales
- Performance Measurement and Business Analytics in Tourism
3.Global Tourism and Experiential Journeys
- Techniques for Designing Immersive Travel Experiences
- Exploration of Global Tourism Niches: Culinary, Cultural, Luxury, Sustainable Tourism
- Glamor in motion: the fusion of fashion, sports and tourism
- Crisis Management, Disaster Recovery and Business Continuity Planning
- Best Practices in Destination Management
4.Advanced Hospitality Management and Leadership Development
- Hotel and Hospitality Management Strategies
- Focus on Luxury Hospitality: Enhancing Guest Experience
- Site Inspection and Evaluation Techniques
- Franchising in Hospitality: Opportunities and Challenges
- Hotel Mergers & Acquisitions: Strategies and Integration
During the third module of the International Master in Tourism and Hospitality Management, students will learn how to:
5.Emerging Trends: Technology and Legal Compliance
- Legislative Frameworks and Regulations in Tourism
- Advanced IT Solutions: Booking Systems and Emerging Technologies
6.Innovation in Tourism and Sustainable Practices
- Smart Cities and Sustainable Urban Planning for Tourism
- Implementing Sustainable Tourism Certification Programs
- Disruptive Trends in the Hospitality Industry
- Local Community engagement in Tourism Development
- Building ethical and responsible organizations
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 7 main areasof interest:
Macro Area I
Next Gen Business: Innovation, AI and Digital Growth
- Area 1: Innovation & Growth
- Area 2: AI4 Business: Shaping the Future
- Area 3: Tech & Digitalization
Macro Area II
Global Business Excellence
- Area 4: Industry Business Excellence
- Area 5: International Business
- Area 6: Global Electives with RBS international partner Business Schools
- Area 7: Introduction to preparation for professional certifications
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Bulgari Hotel managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Bulgari Hotel managers with whom you will create strategy to guide customer’s through the customer’s journey of Bulgari Hotel.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.