During the first module of the International Master in Sports and Lifestyle Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies
During the second module, students will learn how to:
1)Sports Industry
- Sports International Governance, Economics and Organizations
- Sport Industry in Europe – Trends, Analysis & Statistics
- IOC, FIFA, UEFA and the Sports Industry
2) Sports and Lifestyle Branding, Advertising and Selling
- Brand Management & The Role of Advertising for Sports and Lifestyle Management
- Pricing, Sales, e-commerce & Selling in Sports Merchandising of Sports and Lifestyle Offerings
- Digital Sports and Lifestyle Influencers
3) eSports Management and Marketing
- Tournament organization and event management
- Branding, sponsorship, and monetization in eSports
- Community building and fan engagement strategies
4) Football Business Management
- Inside the Football Business & Football Governance
- The Management of a Football Club
- Financial Reporting and Financial Statement Analysis
- Sport Agent
During the third module, students will learn how to:
5) Sports and Lifestyle Event Management
- Media Rights and Sponsorship in Sports
- Sports and Lifestyle Event & Venue Management
- PR in Sport
6) Innovation & Sport Tech of Sports and Lifestyle Management
- ESG Trends in Sport & Sustainable Lifestyle
- Sports Data Analytics and Business Decision Making
- New Tech, Innovation and the Future of Sports and Lifestyle Management
- Principles of Sports Law
- Building ethical and responsible organizations
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 7 main areasof interest:
Macro Area I
Next Gen Business: Innovation, AI and Digital Growth
- Area 1: Innovation & Growth
- Area 2: AI4 Business: Shaping the Future
- Area 3: Tech & Digitalization
Macro Area II
Global Business Excellence
- Area 4: Industry Business Excellence
- Area 5: International Business
- Area 6: Global Electives with RBS international partner Business Schools
- Area 7: Introduction to preparation for professional certifications
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Adidas managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Adidas managers with whom you will create strategy to guide customers through the customer’s journey of Adidas.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.