During the first module of the Master Pharma & Health Management, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
During the second module you will learn:
1) Overview of the Global Healthcare and Pharmaceutical Industry
- Intro to Pharma Industry: Market dynamics, Key Players Regulatory framework, Drug development process
- Healthcare Systems, Policy and Economics
- Managing Global Health Challenges: Global health policies, infectious diseases, healthcare disparities, and humanitarian healthcare.
2) Heath Management
- Strategic Management and Governance in Healthcare Industry
- Healthcare Value Chain
- Healthcare Financing
- Quality Assurance and Risk Management in Health Management
- Intellectual Property Rights in Healthcare Industry: Patents, Trademarks, Copyrights.
3) Pharma Management
- Pharmaceutical Policy and Management
- Marketing & Sales Strategy and Regulatory Affairs for Pharmaceuticals
- Supply chain of Pharmaceutical Products: Procurement, Inventory management, Logistics
- Intellectual Property Rights in the Pharma Management: Patents, Trademarks, Copyrights
4) Digitalization in Health and Pharma Management
- Digital Health Innovations: Telemedicine, Wearable devices, Mobile health applications
- Health Informatics and Electronic Health Records
- Blockchain Tech in Healthcare
- Pharmacovigilance and Digital Safety Surveillance
- Digital Therapies
- AI in research and development of new drugs
During the third module students will explore:
5) Innovation, Current and Future Trends in Pharma and Health Management
- Industry 5.0 and the Future of the Health and Pharmaceutical Industry
- Health Technology Assessment and Evaluation
- R&D Strategies in Pharma and Health Management
- Health tech Startups – theory & practice
- Life Sciences and Pharma Tech
6) Business Ethics and CSR in Pharma and Health Management
- Healthcare Ethics and Law
- Healthcare Data Privacy and Security
- Bioethics, Compliance and Emerging Technologies in Pharmaceuticals
- Access to Medicines and Global Health Equity: Differential pricing, patent rights, compulsory licensing
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 6 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
- Preparation for Professional Certification
The Rome Business School Practice Lab is a place where participants learn by doing and applying theoretical principles.
Assess market dynamics, competition, customer preferences working along side the Bayer managers and present your findings, strategies and recommendations.
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
By the conclusion of your experience, you will have the opportunity to demonstrate your abilities by working on a real business problem. Use your skills to spot chances and develop a strategy that is truly innovative.
You can make the difference!
Show your abilities and put the knowledge you’ve learned during your educational path into practice.
Be a company leader and choose from two main options for your final project.