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News 12/04/2024

Neuromarketing and Costumers Experience

What Is Neuromarketing? Neuromarketing is an evolving sector within marketing, merges cognitive neuroscience, economics, and psychology. It applies neuroscience techniques to traditional marketing to analyze how consumers react to various stimuli. By examining brain activity and neural signals, it s
News 12/04/2024

Revolutionizing the Employee - HR Dynamics: how Microsoft has pioneered a new approach

The spirit of collaboration between the academic world and the real management sphere is becoming one of the key players in Rome Business School. In our latest Employment Report, we collected insights from some of our partner companies, to shine a light on the future of work. Alessandro Marangi has
News 08/04/2024

Alumni experience at RBS

Educational path at the Rome Business School goes beyond the classroom, it aims to be a path that deeply involves alumni and takes them on a real journey within the school.   Meetings And Connections Among The Alumni The Alumni feedback shows how this is to all intents and purposes a transformative
News 03/04/2024

Digital innovation and millennials businesses: How youth-led businesses are being transformed by the digital age

Digital innovation is increasingly changing the way people do business and this is what millennials have to cope with in running different businesses to be in line with today’s demands. Who Are The Millennials? Those born between 1981 and 1996 belong to the generation known as Millennials. This de

RBS Stories

Claudia Penati
Thanks to RBS, I had the opportunity to meet with representatives of several companies, including Doctors Without Borders, with whom I am currently working. Through my Master's degree at RBS, I gained skills that I am putting to use in my current work experience.
Nils Wilhelm
The RBS4Entrepreneurship program really helped me structure my startup idea. There are many things you don't think about when trying to launch a business, and this program gave me the tools to build my project.
Alessio Malvuccio
The Master's program in Fashion Management has given me so much, both in terms of notions but above all in terms of methodological approach, united both by interpersonal relationships with colleagues from all over the world and by professors who, through their own personal experience, have been able, day after day, to transfer to all of us their many experiences in their field of expertise.