RBS Insights: How to Write an Effective CV & Cover Letter for the Digital Era

Students at the Rome Business School recently had the invaluable opportunity to attend an online workshop with Alessandra Buonamici, HR  at PwC.

PwC- PricewaterhouseCoopers- is one of the world’s largest professional services networks, offering expertise in areas such as auditing, consulting, and tax services. Renowned for its emphasis on innovation, diversity, and excellence, PwC attracts top talent globally and sets high standards for its recruitment processes.

During the session, Alessandra shared insights into what recruiters look for in candidates and provided practical tips for crafting an effective CV and cover letter. Building on her advice, this article offers a guide to help students stand out in today’s competitive digital job market.

1. The Art of Writing a Digital CV

Your CV is more than just a summary of your experiences—it’s your personal marketing tool. Here are the key elements to keep in mind:

• Tailor for the Role: Customize your CV for each application. Highlight skills, experiences, and interests that align with the specific job description.
• Keep it Concise: Recruiters often spend seconds scanning CVs. Limit yours to two pages maximum, with clear sections and bullet points.
• Use Visual Aids: Tools like Canva offer fresh yet professional templates, allowing you to create visually appealing CVs that stand out while remaining formal.

2. Do Not Skip the Cover Letter

While a cover letter may not always be mandatory, crafting one can significantly boost your chances. It’s a space to:

• Explain who you are and why you’re applying for the role.
• Showcase enthusiasm and demonstrate a clear understanding of the company and its values.
• Highlight skills or experiences that might not fit neatly into your CV.

For companies like PwC or others in competitive industries, a personalized cover letter can make a critical difference.

3. Leverage LinkedIn and Digital Presence

Recruiters frequently use LinkedIn to scout potential candidates, making your digital presence an essential part of your application strategy:

• Professional Profile: Ensure your LinkedIn profile is polished, with a compelling headline, a one-page professional summary, and up-to-date experiences.
• Engage with Content: Share relevant articles, comment on industry topics, and connect thoughtfully with professionals to expand your network.
• Showcase Skills: Include a wide range of skills (aim for at least 50) that reflect your competencies and aspirations.

4. Online Interviews: Be Prepared

With many hiring processes now conducted online, acing virtual interviews is crucial:

• Choose a professional and distraction-free environment.
• Dress appropriately for the role, just as you would for an in-person meeting.
• Familiarize yourself with the job description and prepare answers to key questions to demonstrate your fit for the position.

5. Be Yourself

Finally, authenticity matters. While you should present your best self, ensure your CV, cover letter, and interactions reflect your true personality and values. Employers are looking for genuine candidates who resonate with their mission.

By following these steps and keeping your materials aligned with industry expectations, you’ll enhance your visibility and set yourself apart in a crowded market. Remember, your CV and cover letter are only the first steps—continuously invest in your skills and professional growth to thrive in the ever-changing world of work.