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What is Gamification? For some time, a lot of talk has been going on about gamification as an effective lever to boost marketing strategies. But what does gamification mean? Basically, gamification is the concept of applying video game mechanics and game design techniques to, promote a product and a

Welcome to the Rome Business School! What better way of starting the new academic year than a warm and friendly Welcome Party! On March 30th, The Rome Business School hosted a Welcome Party for the new students at L’Euclide Bar in Rome, Italy. Students enrolled in this academic year came from diff

Philip Kotler is recognized as one of the world’s leading marketing experts, a guru who not only gave the world a valuable guide, but was able to read the socio-economic and cultural changes well in advance and propose always innovative ideas pertaining to this discipline. Kotler has recently trie

Congratulations to the Class of 2016! On March 12th, The Rome Business School held its annual Graduation Ceremony, celebrating the Class of 2016 at the Centro Congressi Cavour, located in the centre of Rome. The Founding President and Director of the Rome Business School, Professor Antonio Ragusa, o

Cooperation Agreement Between the Rome Business School and Makhumud Kashgari Barskani Eastern University On the 26th of February 2016, the Rome Business School and Makhumud Kashgari Barskani Eastern University, Kyrgyzstan have entered into an agreement aimed at promoting the teaching and research

An interview with Antonio Ragusa With the advent of the global era, managers are today faced with new challenges and with an unprecedented degree of complexity, which is also a by-product of the delicate global economic situation. Today more than ever, managers are required to be trained, skilled, c