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Nowadays, the Market offers a multitude of choices, each with features that would meet the needs and preferences of any customer, who would just search the global market, moving beyond the confines of the national one. Customers are experienced enough to find the sellers that are most suited to sati

New strategies for enhancing the point of sale Retail Marketing is facing new challenges and opportunities. Even compared to only a decade ago, retailers have seen their possibilities to ensure customer loyalty multiply in the face of stiff e-commerce competition, not just from big players (see Amaz

On Tuesday, May 31st, the Rome Business School’s students had a chance to visit one of the most well-known success start-up companies in Italy—Neomobile— as their latest company visit. Neomobile is a leading multinational mobile commerce group that operates on a global level. The Group provid

Social Media have caught many businesses off guard. And it seems that for, as many that are advocating their business benefits, there are those who are underwhelmed by both their social and business impacts. The bottom line is that most businesses are still on the fence with regard to how to manage

On Wednesday, May 18, the Rome Business School had an opportunity to welcome 25 students from the University of Connecticut (UConn) who had flown all the way from the United States to be with us in Rome. Antonio Ragusa, Director and Founder of the Rome Business School, welcomed the students with a

Red Bull: un caso esemplare Quando parliamo di content marketing, parliamo della creazione di contenuti (blog post, articoli, video, infografiche, ma anche brochure e dépliant) in grado di attrarre gli utenti, conquistare la loro fiducia e trasformarli in clienti e brand ambassador. Lo scopo ultimo