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Political Marketing as science, politicians as living products Until the first half of the XX century, political propaganda had only been restricted to the mass divulgation of arbitrary ideas. In fact, the term propaganda—which comes from the Latin “propagare” meaning “to spread, to extend,

Last Saturday, May 13th, the Rome Business School celebrated its brilliant students by holding its annual Graduation Ceremony at the Cavour Congress Centre, in the heart of the eternal city. The ceremony was opened by an inspiring speech delivered by Professor Antonio Ragusa, Founding President and

The Rome Business School has recently been accredited by the European Association for Distance Learning (EADL), formerly the Association of European Correspondence Schools. The EADL is the European Association for Distance Learning, an international organization that works to maximize the contributi

The Rome Business School is proud to announce the launch of its new Master in Agribusiness Management, expanding its educational offer and aiming at contributing to the sustainable growth of one of the most important sectors on the international stage. In relation to agriculture, food production and

— Intro Eventually regarded as a contemporary phenomenon, political marketing—and its theoretical elements—may well date back to ancient times. Through the centuries, from its embryonic phase known simply as mass propaganda, political marketing has reached its present state, where it has becom

The Rome Business School today announces that the Project Management Institute (PMI), the world’s largest project management member association, has named it as a Registered Education Provider (R.E.P.). R.E.P.s are organizations that have been approved by PMI to help project managers achieve and m