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We live in an era of transformation for marketing and communication. Models that until a few years ago seemed the only ones possible now seem insufficient or even inadequate. We live in times of Permission Marketing, which, unlike Interruption Marketing (e.g., TV commercials), does not intrude into

An opportunity available to grab For some time now, Snapchat has become the talk of all marketers, who sing its praises and its possibilities for business. The social network, born to create Flash content that can self-destruct in a matter of seconds, has grown a lot in recent times, so much that it

The current state of the global economy tends to remove economic, political, and linguistic borders, and point ever more towards transnational economic and cooperative activities. Stable countries, as much as emerging ones, have a constant need for skills that can only be fully satisfied by people w

Zero Hunger / Run 2016 Rome Business School as a proud partner of the ZERO HUNGER RUN 2016 is inviting you to join us on Sunday, 16 October 2016 for a good cause run. Register here! Rome Business School has decided to embrace the cause of the Food and Agriculture Organization of the United Nations

Four useful tips E-mail is a widely used marketing channel, but it’s not always a good idea. Floods of spam emails and emails sent to people not in the target are the most common errors: if we want to turn prospects into customers, we need to define a precise strategy before writing our email. Eve

Sending students off to their Summer break with the Summer Summer Party! As summer approaches –temperature gets higher, water is warmer, the sun feels hotter, and classes are over! What better way to celebrate and welcome the summer break than a cool and friendly Aperitivo Party! On July 13, 201