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News 10/11/2017

International meeting with Henan Radio & Television University

Last week, the Chinese delegation from the Henan Radio & Television University ( 河南省广播电视大学), guided by Vice President Professor Zhou Haixing and the Director Wang Rongzxian, and the Deans Zhou Xiaochuan and Liang Ertao, visited the Rome Business School’s campus for a meeting with
News 10/11/2017

The President of Jaguar & Land Rover Italy meets Rome Business School students

On the 7th of November 2017, Dr Daniele Maver, Managing Director of Jaguar & Land Rover – Italy, met the Rome Business School’s international students for a workshop on the topic of luxury sector branding. Among other crucial topics, the workshop covered a global brand’s positioning strategies
News 08/11/2017

Political Marketing Today

The purchasing decisions we make in our everyday lives are mostly based on how a product is marketed. From an attractive commercial, to a nice slogan, to bright colours, to certain product attributes or recommendations, it’s all about selling. In consideration of the above, why shouldn’t you als
News 07/11/2017

The Current Free Trade System & the American Debate - “Where are we and what is the way forward?”

The benefits of the free trade system are enormous; it has become a constantly and frequently debated topic in recent times. Not for much longer; among recent trending issues in the States, the US Congress has brought up the status of NAFTA into discussion. The North American Free Trade Association
News 31/10/2017

Customer satisfaction: the new age of marketing

“People don’t care how much you know, until they know how much you care.”    -Theodore Roosevelt In recent years, marketing has quickly developed into one of the most important skills to be mastered by pretty much anyone trying to build, maintain and increase his/her personal brand. Experti
News 23/10/2017

The Importance of Influencer Marketing

Recent studies have disclosed that almost 80% of future marketing plans will focus upon at least one influencer marketing campaign in the upcoming year. Influencer marketing is a type of marketing that involves influential people that might hold sway over potential buyers. This may be because of the