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On June 23, the Rome Business School had the honour of playing host to the Ambassador of Cameroon to Italy, His Excellency Mr Dominique Awono Essama, who participated in the exhibition of the final project of our Master Course in Political Marketing presented by Mrs Laure Anny Atangana. The final p

“An artist is someone who uses bravery, intuition, creativity and boldness to challenge the status quo. And an artist takes it personally (all of it: the product, the process that created it, the reactions of the people with whom he is trying to connect).” Seth Godin Emotional marketing is ever

Rolando D’Angeli – Owner of Don’t Worry Records, FoxBand Recording studios, Music Show International held a very interesting training session for our students of the Master in Arts and Culture Management. Mr. Rolando D’Angeli is part of the Italian music history and one of the biggest Italia

Marshall Langer is a graduate of Boston University and Wharton School at the University of Pennsylvania. He entered academia after a 12 year career working for multinationals in the USA and Europe, principally in investment banking (Donaldson, Lufkin & Jenrette) and investment arbitrage (BNP Paribas

A communication strategy that is gaining ground between competitiveness and “Z tendencies”. In today’s job market scenario, it is interesting to note how the adoption of a communication strategy is becoming essential for companies. A company’s mission, its objectives, and its ethics are easi

Tremendous breakthroughs in Information and Communication Technologies (ICT) have sent optimism skyrocketing regarding the ability of technology to utterly transform synchronous cities. In an unprecedented crescendo of optimism, analysts have predicted that the “information age” will empower peo