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News 19/12/2025

The Walt Disney Case: Storytelling as a Strategic Asset

Blending entertainment, emotion, and economic value is one of the toughest challenges in the entertainment industry. The Walt Disney Company has turned this challenge into a competitive advantage, making storytelling a strategic asset that connects cinema, theme parks, media, and digital platforms.
PM Master
News 16/12/2025

100% of Rome Business School Project Management Students Achieve PMI® Certification

With over 500 students, Rome Business School has been the leading Business School in Project Management education for almost a decade, training qualified project leaders through the Executive Master in Project Management, the Global Master in Project Management & Agile Innovation, and the Internati
F.Martinez FAO
News 16/12/2025

From the RBS Classroom to FAO: A Talk with the Alumnus Francisco Martinez

An Immersive Career Toolkit Experience at FAO As part of the Rome Business School Career Toolkit initiative, students had the opportunity to take part in an inspiring talk with Francisco Martinez, Rome Business School alumnus and now Multimedia Producer and Communication Strategy Specialist at FAO.
Football - AS MONACO
News 15/12/2025

Football, Brand and International Markets: Inside AS Monaco’s Commercial Strategy

Professional football has become a truly global platform, where sport, marketing and commercial development are deeply interconnected.  Mattia Sperotto, Global Commercial Development at AS Monaco Football Club, explored these dynamics and shared with students at Rome Business School an insider’s
Renault Company Presentation
News 09/12/2025

Driving the Future: How Renault Is Transforming the Automotive Industry

Electric mobility, new business models, car sharing, soft skills, brand identity: today, a historic automotive group like Renault represents much more than a car manufacturer.During a company presentation at Rome Business School, the Renault Group’s HR team—together with the Dacia business unit�
News 09/12/2025

Not Just Performance: Adidas Reveals the Human Side of Growth

There are moments when a conversation inside a company meeting room turns into something bigger: a reflection on how people, culture, and connection shape the way we grow. That was the atmosphere during the Adidas Career Workshop held at Rome Business School, where the discussion went far beyond bus