How is an innovative culture and why is different from a standard company’s culture?

Guest Lecture – Havier Iglesias COO of OPINNO

On March the 3rd 2021, Lest discover the innovative company’s culture of Opinno!


Opinno is a unique global consultancy firm supporting companies around the world.

A global innovation company founded in Silicon Valley in 2008 that transforms organizations through the use of innovative methodologies designed by entrepreneurs. With more than 250 employees and offices in 6 countries (Spain, United States, Mexico, Ecuador, Argentina, Italy), Opinno is considered one of the leading innovation consultancy firms, specializing in the design of innovation and digital strategies, cultural/corporate transformation and new ways of working (agile, lean, collaborative models), design of digital products and services, digital reskilling of the workforce, prototyping, and the design and implementation of open innovation strategies.

Opinno has consolidated an ecosystem of outstanding experts in innovation and technology from around the world, its model is based on the Lean model (build, measure, learn) and brings together all our areas: Business Strategy and Architecture, Technological Solutions and Open Innovation.

Thanks to the kind participation of Havier Iglesias, we will have the change to go deeper into a global innovative business realityInnovation culture has long been one of the most challenging, and oft-discussed, topics in conversations with business and innovation leaders. Given the extraordinary importance of innovation for businesses, and society in general, and the fact that culture has been shown to be one of the biggest barriers for innovation performance, it’s not much of a surprise.

Most of the large companies we know about, want to create a more innovative company culture, and during this session with Havier we will go through, what really makes a culture innovative, as well as how to actually shape an existing culture towards innovation.

An innovation culture is an organizational culture that really values and supports innovation, so that people can actually make innovation happen.

All innovative company cultures have plenty of things in common, but there are also individual differences between companies. 

A strong innovation culture is the engine that drives the organization to constantly get better, move forward, and innovate.

While there are many kinds of strong cultures that don’t focus on innovation, innovation cultures are always examples of strong organizational cultures. The importance of a strong culture is especially apparent, when the organization is facing a crisis or other kind of an extremely challenging situation, which unfortunately so many currently are.

Organizations that have a strong culture, generally gel together in the face of adversity and actually perform better in a crisis than in normal times. In these kinds of organizations, everyone really knows why the company exists, trusts the leadership, and believes in doing their own part to advance that because they know that the person next to them will also do the same.

On the other hand, those with a weak culture tend to do worse. They often lose their will to fight or go into a “survival of the fittest” mode where every employee is only looking out for their own interests as opposed to those of the organization and their colleagues.

Learn more about innovative business culture with Havier Iglesias, on the 3rd of March 2021!

Looking forward to see you all there!

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