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C D at Rome Business School: Where Entertainment Meets Innovation

In today’s dynamic digital world, simply reaching an audience isn’t enough. The goal is to create meaningful connections and revolutionize how brands engage fans. This is the core mission of Cookies Digital. Founded in Rome in 2013, it’s now a leading digital entertainment company. Furthermore, it boasts significant expansion across Europe, MENA, Africa, and Latin America.
Recently, their innovative vision and strategies were highlighted at a Company Meeting. This event, held specifically for students of the Rome Business School, offered a valuable overview of digital entertainment’s future.

The Secret to Cookies Digital’s Success

In 2023, Cookies Digital invested over 3.3 million dollars in advertising campaigns. This demonstrates an extraordinary ability to optimize ROI. The agency excels at acquiring high-quality users for premium content and digital products globally. It achieves this by expertly leveraging data to craft targeted and effective campaigns. As a trusted partner of both Google and TikTok for advertising, Cookies Digital provides end-to-end solutions. These ensure seamless integration and extensive promotional opportunities.

Innovative Platforms that Redefine Entertainment

Cookies Digital develops more than just platforms. It reinvents how brands and content reach and engage audiences. This also maximizes their monetization potential. Its product strategy ensures added value for both end-users and its telecommunications partners.

Among Cookies Digital’s innovative platforms, these stand out:

  • Play & Play: This engaging gaming hub boasts over 900,000 users worldwide. It offers tournaments and missions across more than 100 games. Plus, enjoy 1,000 hours of regularly updated content. It’s ideal for every player, from casual to hardcore.
  • SkillzCamp: This competitive platform was precisely what League of Legends needed. It offers ambitious players a structured, community-based alternative. Here, matches are balanced and toxicity-free. With an average of 15,000 minutes of voice chat weekly and 2500 members, it transforms obstacles into opportunities for improvement and shared advancement.
  • ATP Tour Golden Pass: In partnership with the ATP, this pass offers real-time updates on tournaments. Users get live results, detailed statistics, exclusive player profiles, and multimedia galleries.
  • TikiTrade: This platform transforms sports passion into a high-risk trading experience. Players become “fantasy traders”, buying and selling “shares” of footballers. Market prices fluctuate based on real-world performance. Real-time leaderboards fuel competition and engagement. Athlete values shift with real-world stats and news.

Shared Success: Cookies Digital’s Vision for Telecommunications and Users

Cookies Digital’s approach aims to create shared value. For telecommunications operators, this translates into new revenues and tools that integrate easily with their systems. Users, on the other hand, gain engaging, intuitive, and real-time updated entertainment experiences.

Ultimately, Cookies Digital stands as one of the most dynamic and innovative entities in the digital entertainment landscape today. With an offering spanning competitive gaming, live sports, digital advertising, and the fan engagement economy, Cookies is clearly redefining industry standards.