Rome Business School kicks-off the Business Practice Labs

What are the Business Practice Labs?

10 hours of practice labs, where theoretical concepts are put in practice and learning through experience. All Business Practice Labs are led by managers from national and international leading companies from different sectors such as: NTT Data, Coca-Cola HBC, KPMG, HMD Global, MAXXI Museum, Soho House, IBM, Glovo, Consorzio Chianti, Porsche, Tableau, Banca IFIS, Nestlè, XFarm, Digital Angels.

Activities of the lab include case study analysis, role plays, group works and debates, while the speakers share their expertise and teach participants how to prepare and present real business cases.

KPMG: Business Practice Lab

International MBA students had the opportunity to meet Silvio Falcone, Director KPMG Corporate Finance.
During the meeting, students learnt more about the right methodologies to be used in order to evaluate business cases, and then carried out practical exercises applying them on specific case studies, on which they will then be evaluated.

MAXXI Museum: Business Practice Lab

Students of the Master in Arts and Culture Management met Carolina Profilo, Head of Marketing, and worked in role play. Once divided into groups, they had to define the unique values of the exhibition they have chosen and then created their message for an effective marketing and fundraising campaign, customizing the message for the different target audiences.This was a unique opportunity for our students to put into practice the concepts they have learnt so far during the lectures and to find solutions and strategies for Arts and Culture world related real case studies.

Glovo: Business Practice Lab

Students of the Master in Supply Chain Management and Logistics will have the opportunity to meet with Valerio Vitrone, Head of Supply Excellence andAlberto Di Stolfo, Operations Manager at Glovo. Through this workshop, students learnt more about Glovo’s history, values, growth strategy and most importantly the recipe that has made Glovo the market leader.

Consorzio Chianti Colli Fiorentini: Business Practice Lab

The Consorzio Chianti Colli Fiorentini was founded in 1994 on the initiative of a group of winemakers who felt it was important to unite their voices to make their land and the products they are able to make from it known and valued. Today, the 28 members of the association produce a total of more than 500,000 bottles of highly appreciated wines that confirm how the Consortium is the driving force behind the quality of Chianti Colli Fiorentini.

Students of the Master in Food and Beverage Management had the opportunity to meet Marco Ferretti, president of the Consorzio Chianti Colli Fiorentini, and Andrea Corti, owner of one of the consortium’s wineries.

They analyzed, evaluated, created and developed a specific strategic plan provided by the company, based on what they studied in class. Finally, students were offered the opportunity to taste some wines to get in touch with the Chianti Colli Fiorentini territory and have the chance to put into practice the concepts learned during the lab.

IBM Garage: Business Practice Lab

IBM Garage is the collaborative, hands-on strategy at the heart of IBM Consulting, the intersection of business strategy, design, technology, culture and innovation. Silvia Peschiera Experience Leader and Silvia Procacci Application Consultant & Scrum Master of IBM Garage met with students from the Master of Entrepreneurship and Innovation program. Through the meeting the students worked on a challenging case study that mixed technology, agricultural equipment and research applied in farming to enhance productivity and profitability.

With IBM Garage they had the opportunity to learn exclusive business insights, ask questions and, most importantly, access the personal experience and professional knowledge of two experienced Professionals.

#RBSBusinessPracticeLabs22 will continue throughout October and November, stay tuned!

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