Barilla joins the Rome Business School Fair Employability Program

The RBS Fair Employability Program is a one-of-a kind innovative program focusing on cross-cultural aspects of the job markets; diversity & inclusion within the employment world and social responsibility through a series of online international Workshops & Talks, held by international partnering companies & NGOs, distributed over a six-month period.

How is the program structured?

The three core modules are the Women Leadership Module, the X-Cultural Module ​ and the Social Impact Module​

Inside the Women Leadership Module:

  • Career Development for Women
  • Gender Diversity in International Employability
  • Work-life balance strategies for a healthy Career

Some of the topics in the X-Cultural Module:

  • An insight into the Italian & European Job Market
  • Global Mobility & Digital Nomads
  • International job market trends
  • Branding your Cultural Identity 

Abou the Social Impact Module​:

  • Building a green business
  • Volunteering Program Presentation​s
  • Developing your Career in an NGO

This program can be combined with both Career Accelerator & RBS4Entrepreneurship. To maximize the outreach of international relators, workshops & webinars are mainly held online unless specified. 

Barilla: Branding your cultural identity, the X-Cultural Module

On the 15th of July, as part of this program, Rome Business School students will meet Barilla, an Italian Excellence company that certainly has a lot to teach about branding and Made in Italy. It is enough to think of how they used localization techniques to tailor their claim.

While the slogan “Dove c’è Barilla c’è casa” (Where there is Barilla there is home) was used in Italy for Barilla pasta, very different ones were used in other countries: in the United States of America, Barilla is known as The choice of Italy, while in French a similar one is used, Les pâtes préférées des Italiens (“The Italians’ favorite pasta”). From 2017 to 2021 the slogan Masters of Pasta was used internationally. From April 2021 the slogan used is A Sign of Love, in Italian Un Gesto D’Amore.

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