Amazon’s story began in 1994 in a Seattle garage, with an idea as ambitious as it was revolutionary. In just a few decades, that vision transformed into one of the most influential companies worldwide in e-commerce, logistics, and technological innovation. At the heart of this success lies a fundamental element: the customer. Every project, decision, and process at Amazon starts with the goal of meeting or exceeding user expectations.
But Amazon is what it is today also thanks to the people who work there. Thousands of professionals contribute daily to making this mission possible.
Amazon’s mission is clear: to be the world’s most customer-centric company. This approach is reflected in every detail, from pricing strategy to product selection, all the way to providing the utmost convenience for customers. It’s not just about selling; it’s about creating an experience that truly puts people first.
Working at Amazon means sharing this vision and applying it every day, regardless of your role or department.
Joining Amazon is more than just finding a job — it’s entering an ecosystem where you can build a dynamic and personalized career. The company offers a wide variety of areas to start from: marketplace, retail, digital payments, Kindle, grocery logistics with Amazon Fresh, and publishing, among others.
What makes Amazon’s work environment unique is its internal flexibility. Many professionals start in one area and over time explore new fields, gaining valuable training and broadening their career path. Amazon values long-term growth and supports those willing to challenge themselves, fostering a meritocratic culture focused on continuous learning.
Within Amazon, there is a strategic program called Amazon Vendor Services (AVS), designed for vendor partners. The goal is to support key suppliers in sustainably growing their business on the platform. This support is provided by Brand Specialists—highly trained professionals who work closely with vendors across Europe.
The Brand Specialist role offers comprehensive insight into how digital commerce operates. Specialists manage strategies related to product selection, visibility optimization, performance management, and business consulting. It’s an invaluable learning experience, ideal for those looking to work at the core of European e-commerce.
For those working at Amazon or collaborating as vendors, understanding the strategic levers that drive marketplace growth is essential. These include building a strong brand, carefully selecting products, optimizing conversion rates, expanding into new markets, streamlining logistics, and effectively using promotions and advertising.
Mastering and applying these strategies is a daily part of many roles within Amazon, especially in business and data analysis functions.
Landing a job at Amazon requires navigating a structured and competitive hiring process. It begins with an online application, followed by a behavioral assessment that must be completed within 48 hours. Depending on the role, candidates proceed to one or more virtual interviews.
For positions such as Retail Vendor Manager, Business Analyst, or Product Manager, an analytical case study is also part of the process. Candidates analyze data, develop an operational plan, and present their conclusions within a limited timeframe. Strong Excel skills are a must.
A distinctive feature of Amazon is its Leadership Principles—16 core values that guide every business decision. Some of the most well-known include Customer Obsession, Ownership, Learn and Be Curious, Invent and Simplify, Think Big, and Deliver Results.
Amazon evaluates candidates during interviews based on these principles. Preparing concrete examples from your professional experience related to each principle is key to standing out.
To succeed in an Amazon interview, the main recommendation is to use the STAR method (Situation, Task, Action, Result). Well-structured answers supported by concrete data demonstrate skills and critical thinking effectively.
Show enthusiasm for the role, have a solid understanding of the company, and ask insightful questions—these are qualities recruiters highly appreciate. Don’t hesitate to ask for clarification if needed, and keep pen and paper handy to take notes or illustrate key points during the interview.
