International Master Online in Media and Entertainment

Develop managerial skills to manage Media & Entertainment businesses in a practical way with the Master in Media and Entertainment Online. During the program you will learn the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

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Formula International

Method Online

Language English

Start Date April 2025

Enrollment 76%

Available seats 11

Scholarship valid until January 17th

30% UP TO

International Master Online in Media and Entertainment Overview

The Master in Media and Entertainment is a graduate-level program designed to provide you with the technical knowledge, creative thinking abilities, and critical thinking skills necessary to succeed in the media and entertainment industry.

The curriculum combines both theoretical and practical components. In addition to other subjects, the courses focus on media studies, visual storytelling, and media law. Through collaborative projects, such as the Capstone Project and Practice Lab, you will also have the opportunity to gain practical experience.

Learning Outcomes

Propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business.
Identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages.
Illustrate key concepts, strategy, and applications of operations management in the Media & Entertainment business in a cross-media perspective.
Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors.
Identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master Online in Media and Entertainment?

Career Acceleration Program

+27% Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market.

International Bootcamp

Think big and go global, choose among 4 continents and 12 International Bootcamps. Choose among the bootcamps in London, China, Barcelona, Silicon Valley (US), Paris, Rome, Tuscany, Nigeria, Porto, Dublin, Grand Tour of Italy or Qatar and have an immersive and stimulating experience, focused on the topics of the business world and network and learn from top company managers.

Business in Action

Business Practice Lab in partnership with RAI Cinema where you will learn how to market, sell, and distribute an audiovisual product;

Practice budgeting, creation, organization and delivery of a Film Festival.
Create a Product Placement Strategy considering the 3 types of product placement in TV shows and programs.
Discover EU funding opportunities - Audiovisual & News Media.
Create a concept of a new TV series from A to Z, backed up with financing strategy, advertising, distribution and get ready to pitch it to success.
Learn the cross-media industry: how to deal and manage the passage from a novel to a movie, from comics to TV series and gaming.

Flexibility

Dive into an online learning experience that combines flexibility, innovation, and rigorous academic standards. Rome Business School's online managerial courses are proudly certified by the prestigious EOCCS (Online Course Certification System) of EFMD, placing us among the only two business schools in Italy to achieve this esteemed recognition.

World Class Mentors

Learn directly from film and TV producers, film directors, artisitic directors, and managers in entertainment business who have strong expertise, network and experience in companies like: Netflix, Rai 2, MTV. Italia 1, Notorious Pictures (Rome), Fandango, Auditorium Parco della Musica, Rai Cinema, Fandango, Fabula Pictures, Motorius, Giffoni Film Festival, and more.

Among our Partners:

International Online Master in Media and Entertainment:

The curriculum for a Master’s in media and entertainment normally combines theory and practice. In addition to other subjects, students will take courses in media studies, visual storytelling, and media law. Through collaborative projects, Capstone Projects, and Practice Labs, they will also have the chance to obtain practical experience.

10% Managerial Core

35% Core Program

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

20% Capstone Project

5% Leadership Program

A series of classes designed to give you tools and guidance

During the first module of the International Master Online in Media and Entertainment, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master in Media and Entertainment, students will learn:

1)Global Dimensions of the Entertainment and Media Industries

Media Economics, Cinema and Global TV Markets
New Audio-Visual Global Business Models
Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime
Traditional Formats Global Markets: Fiction, Animation, Reality, Live Events, Sports, News, Food.

2)The Business Side of the Audio-Visual Industry (TV & CINEMA)

Cross-Media Management
Film & TV Pitching Deck & Management
Film Financing: From 0 to Distribution of Profits
Film Production Management
Distribution and Marketing
TV Un-Scripted Production Management

3)The Business Side of the Audio-Visual Industry (Radio, Events, Music)

Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
Publishing Music industry
Music Supervision Management
Management of Live Music, Touring, Events and Revenue Stream
Music Label Management and Monetization
Managing and Marketing Creative Talents and Teams
Radio Production Management
Podcast Production Creative Management

4)Advertising, Communication and Law in Media and Entertainment

Experiential Marketing, Adverts and New Ways to Engage with Audiences
Customer Experience and Business Analytics for Digital Media & Entertainment
Intellectual Property Copyrights, Trademarks, and Cyber Law
Crisis Communication and Reputation Management in Media and Entertainment
Web Series Management

Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master in Media and Entertainment, students will explore:

5)New Tech, Innovation and the Industry Future

Interactive Media, AI and Business of Gaming
New Media and Entertainment in the Metaverse: Snap into the Future

6)Better Managers for a Better World

Censorship and Ethics in Media and Entertainment
Sustainability in Broadcasting and Media
Diversity, Representation & Inclusion in the Media
Building ethical and responsible organizations

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 7 main areasof interest:

Macro Area I 

Next Gen Business: Innovation, AI and Digital Growth

Area 1: Innovation & Growth
Area 2: AI4 Business: Shaping the Future
Area 3: Tech & Digitalization

Macro Area II

Global Business Excellence

Area 4: Industry Business Excellence
Area 5: International Business
Area 6: Global Electives with RBS international partner Business Schools
Area 7: Introduction to preparation for professional certifications

Practice Lab | In partnership with RAI Cinema

Rome Business School partner rai cinema logo

Students spend 12 hours immersed in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.

5 Interactive Courses to Improve Your Soft Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Faculty

The International Online Master in Media and Entertainment at the Rome Business School is taught by highly selected university professors, consultants, and international business managers, coming from various professional fields, including merchandising, law, entrepreneurship, coaching, and public speaking. The teaching approach is focused on acquiring the know-how and skills currently in demand in the market.

Program Director

Valentina Lo Surdo

Valentina Lo Surdo is a presenter and speaker with more than 19 years of experience in RAI. Since 2005, she has won audiences as a speaker, TV host and music critic. She is also the founder of Mrs. Philharmonica, where she managed concerts and music promotions from 2000 to 2012. Passionate about music, she has been a representative of the DdM in Rome and the Keyboard Charitable Trust in Italy since 2010. A member of BNI since 2012, she continues to inspire and connect communities in the arts.

Edgardo Altieri Business Legal Affairs - Consultant

Qualified Lawyer (admitted to the Italian Bar of Rome) specialized in Media and Entertainment, Intellectual Property and Data Protection law. He supports clients in the media sector (e.g., producers, broadcasters, media agencies etc.) and in the Entertainment industry. With over 12 years of experience as a lawyer in the field, he provides high-quality and tailored legal/entrepreneurial assistance, offering support on legal matters including the production and distribution of Cinema, TV and Web products. He started as Partner at LegalInternational; now he is Founder and Owner of A/C Studio Legale, External Consultant in Business Legal Affairs for Rai Cinema, Professor at the Roma Film Academy and Member of the Steering Committee at Premio Solinas, the most important Italian award for film writing, discovery and promotion of new talent.

Benedetta Baglioni Executive Producer at Fremantle Media Italia SpA ·

Benedetta has almost 20 years of experience in the Media department. With a degree in Literature - performing arts, she began her work experience at the Italian Cultural Institute of New York. Deeply in love with theatre, she gained a considerable experience in both role as assistant director and producer, before getting to the “small screen”. As a TV producer, she collaborated with various players in the Italian scene, making information and entertainment programmes aired on major broadcasters, such as Rai, La7, Mediaset, Discovery. After a short but intense experience in advertising (Young&Rubicam agency) she landed at Fremantle Media Italia, where, as Executive Producer, she made numerous Studio show, including the three editions of "Nemo. Nessuno escluso" for Rai2, and docu-series such as "Wanna" for the Netflix platform.

Oswald Garms International Coordinator at Notorious Pictures Spa

Oswald started his career 20 years ago, working as Video Editor at RAI (Radiotelevisione Italiana). He was then Sales Manager, Head of Development and Junior Producer at Bavaria Film. Subsequently he worked as Delegate Producer at Verdeoro S.r.l. Unipersonale and at Ombre Rosse Film Production. Now he is International Coordinator at Notorious Pictures Spa, an independent company based in Roma which operates in the acquisition of the Rights of Cinematographic Works (full rights) and in the marketing of the same through all distribution channels (cinema, home video, pay TV and free TV, new media). Since 2017 he is also Professor at the Roma Film Academy.

Diego Malara Development Executive and Transmedia Specialist at FABULA PICTURES

Diego is Founder and CEO of Italian Job Studio srl, a creative ensemble working on soon-to-be announced projects spanning from videogames to TV products and comics, and Development Executive and Transmedia Specialist at Fabula Pictures srl. He started as a Producer and Writer of the Gamebuster video games show and was then Editor in Chief at Play Press Publishing. Later he worked as Consultant for Rai Trade and as Vice Artistic Director for the International Comics, Animation, Movies and Games Festival ROMICS. He also worked for Gruppo Editoriale L'Espresso as Freelance and for Panini as Editorial Coordinator.

Paolo Bigazzi Alderigi Owner at Iter-Research Publishing

With over 25 years of experience in the music and film industry, Paolo is a passionate and versatile professional who combines creativity, innovation, and business acumen. He oversees the production and publishing of electronic music, as well as immersive and interactive media projects. Some of the roles he has worked, Co-founder and co-producer of Komplex Live Cinema Group, Label Manager of ONDE Electronic Contents (Iter-Research division), General Manager at Delights Entertainemnt, External lecturer at SAE Institute, and a co-owner of LEBfilm Media.

Carlo Rodomonti Marketing Manager

Head of Strategic & Digital Marketing Rai Cinema, Crossmedia Economy's Professor, VR, AI and Metaverse Adopter. Vice Presidente Unione Editori e Creators Digital ANICA. Manager specialized in marketing in the movie industry and in the management of digital, social and VR platforms. Extensive experience in leading companies in theatricall sector - as distributor and retail marketing management - and in the integrated management of corporate communication assets. As part of this process, I managed complex, multi-disciplinary projects, with the involvement of multiple stakeholders and with strong elements of innovation and resource optimization. I have developed a deep knowledge of the sector, enriched by a multi-year teaching post-university. Strong propensity for organization, planning and innovation. I developed several projects wit virtual reality, metaverse and artificial intelligence.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.