International Master Online in Media and Entertainment

Develop managerial skills to manage Media & Entertainment businesses in a practical way with the Master in Media and Entertainment Online. During the program you will learn the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

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Formula International

Method Online

Language English

Start Date April 2025

Enrollment 76%

Available seats 11

Scholarship valid until December 20th

30% UP TO

International Master Online in Media and Entertainment Overview

The Master in Media and Entertainment is a graduate-level program designed to provide you with the technical knowledge, creative thinking abilities, and critical thinking skills necessary to succeed in the media and entertainment industry.

The curriculum combines both theoretical and practical components. In addition to other subjects, the courses focus on media studies, visual storytelling, and media law. Through collaborative projects, such as the Capstone Project and Practice Lab, you will also have the opportunity to gain practical experience.

Learning Outcomes

Propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business.
Identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages.
Illustrate key concepts, strategy, and applications of operations management in the Media & Entertainment business in a cross-media perspective.
Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors.
Identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master Online in Media and Entertainment?

Career Acceleration Program

+27% Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market.

International Bootcamp

Think big and go global, choose among 4 continents and 12 International Bootcamps. Choose among the bootcamps in London, China, Barcelona, Silicon Valley (US), Paris, Rome, Tuscany, Nigeria, Porto, Dublin, Grand Tour of Italy or Qatar and have an immersive and stimulating experience, focused on the topics of the business world and network and learn from top company managers.

Business in Action

Business Practice Lab in partnership with RAI Cinema where you will learn how to market, sell, and distribute an audiovisual product;

Practice budgeting, creation, organization and delivery of a Film Festival.
Create a Product Placement Strategy considering the 3 types of product placement in TV shows and programs.
Discover EU funding opportunities - Audiovisual & News Media.
Create a concept of a new TV series from A to Z, backed up with financing strategy, advertising, distribution and get ready to pitch it to success.
Learn the cross-media industry: how to deal and manage the passage from a novel to a movie, from comics to TV series and gaming.

Flexibility

Dive into an online learning experience that combines flexibility, innovation, and rigorous academic standards. Rome Business School's online managerial courses are proudly certified by the prestigious EOCCS (Online Course Certification System) of EFMD, placing us among the only two business schools in Italy to achieve this esteemed recognition.

World Class Mentors

Learn directly from film and TV producers, film directors, artisitic directors, and managers in entertainment business who have strong expertise, network and experience in companies like: Netflix, Rai 2, MTV. Italia 1, Notorious Pictures (Rome), Fandango, Auditorium Parco della Musica, Rai Cinema, Fandango, Fabula Pictures, Motorius, Giffoni Film Festival, and more.

Among our Partners:

International Online Master in Media and Entertainment:

The curriculum for a Master’s in media and entertainment normally combines theory and practice. In addition to other subjects, students will take courses in media studies, visual storytelling, and media law. Through collaborative projects, Capstone Projects, and Practice Labs, they will also have the chance to obtain practical experience.

10% Managerial Core

A series of classes designed to give you tools and guidance

During the first module of the International Master Online in Media and Entertainment, students will learn notions of:

Business Economics
This module aims to prepare students by providing them with the essential elements of entrepreneurship and business planning.
Entrepreneurship and Business Planning
This module will develop the managerial skills needed to understand a Business Plan and its structure.
Business Strategy
Through this module, students will learn how to understand the long-term direction and strategy of a company, and how to identify the strategic business units within organizations.
Accounting and Budgeting
This module focuses on helping students understand the importance of financial management and control principles, using key indicators such as ROI, EBIT, and GAAP.
Project & Operations Management
This module will enable students to manage projects, analyze data and information, and take a diagnostic approach to problem-solving.
Traditional and Digital Marketing
Students will learn how to apply marketing principles to organizational decision-making processes.
Human Resources
This area focuses on strategic themes in human resources, such as recruitment, development, motivation, and retention of the workforce.
Data Analytics for Managers
This course is designed to equip students with the foundational knowledge needed to analyze and interpret large datasets, in order to make informed decisions and develop effective business strategies.

Faculty

The International Online Master in Media and Entertainment at the Rome Business School is taught by highly selected university professors, consultants, and international business managers, coming from various professional fields, including merchandising, law, entrepreneurship, coaching, and public speaking. The teaching approach is focused on acquiring the know-how and skills currently in demand in the market.

Program Director

Valentina Lo Surdo

Valentina Lo Surdo is a presenter and speaker with more than 19 years of experience in RAI. Since 2005, she has won audiences as a speaker, TV host and music critic. She is also the founder of Mrs. Philharmonica, where she managed concerts and music promotions from 2000 to 2012. Passionate about music, she has been a representative of the DdM in Rome and the Keyboard Charitable Trust in Italy since 2010. A member of BNI since 2012, she continues to inspire and connect communities in the arts.

Edgardo Altieri Business Legal Affairs - Consultant

Qualified Lawyer (admitted to the Italian Bar of Rome) specialized in Media and Entertainment, Intellectual Property and Data Protection law. He supports clients in the media sector (e.g., producers, broadcasters, media agencies etc.) and in the Entertainment industry. With over 12 years of experience as a lawyer in the field, he provides high-quality and tailored legal/entrepreneurial assistance, offering support on legal matters including the production and distribution of Cinema, TV and Web products. He started as Partner at LegalInternational; now he is Founder and Owner of A/C Studio Legale, External Consultant in Business Legal Affairs for Rai Cinema, Professor at the Roma Film Academy and Member of the Steering Committee at Premio Solinas, the most important Italian award for film writing, discovery and promotion of new talent.

Benedetta Baglioni Executive Producer at Fremantle Media Italia SpA ·

Benedetta has almost 20 years of experience in the Media department. With a degree in Literature - performing arts, she began her work experience at the Italian Cultural Institute of New York. Deeply in love with theatre, she gained a considerable experience in both role as assistant director and producer, before getting to the “small screen”. As a TV producer, she collaborated with various players in the Italian scene, making information and entertainment programmes aired on major broadcasters, such as Rai, La7, Mediaset, Discovery. After a short but intense experience in advertising (Young&Rubicam agency) she landed at Fremantle Media Italia, where, as Executive Producer, she made numerous Studio show, including the three editions of "Nemo. Nessuno escluso" for Rai2, and docu-series such as "Wanna" for the Netflix platform.

Oswald Garms International Coordinator at Notorious Pictures Spa

Oswald started his career 20 years ago, working as Video Editor at RAI (Radiotelevisione Italiana). He was then Sales Manager, Head of Development and Junior Producer at Bavaria Film. Subsequently he worked as Delegate Producer at Verdeoro S.r.l. Unipersonale and at Ombre Rosse Film Production. Now he is International Coordinator at Notorious Pictures Spa, an independent company based in Roma which operates in the acquisition of the Rights of Cinematographic Works (full rights) and in the marketing of the same through all distribution channels (cinema, home video, pay TV and free TV, new media). Since 2017 he is also Professor at the Roma Film Academy.

Diego Malara Development Executive and Transmedia Specialist at FABULA PICTURES

Diego is Founder and CEO of Italian Job Studio srl, a creative ensemble working on soon-to-be announced projects spanning from videogames to TV products and comics, and Development Executive and Transmedia Specialist at Fabula Pictures srl. He started as a Producer and Writer of the Gamebuster video games show and was then Editor in Chief at Play Press Publishing. Later he worked as Consultant for Rai Trade and as Vice Artistic Director for the International Comics, Animation, Movies and Games Festival ROMICS. He also worked for Gruppo Editoriale L'Espresso as Freelance and for Panini as Editorial Coordinator.

Paolo Bigazzi Alderigi Owner at Iter-Research Publishing

With over 25 years of experience in the music and film industry, Paolo is a passionate and versatile professional who combines creativity, innovation, and business acumen. He oversees the production and publishing of electronic music, as well as immersive and interactive media projects. Some of the roles he has worked, Co-founder and co-producer of Komplex Live Cinema Group, Label Manager of ONDE Electronic Contents (Iter-Research division), General Manager at Delights Entertainemnt, External lecturer at SAE Institute, and a co-owner of LEBfilm Media.

Carlo Rodomonti Marketing Manager

Head of Strategic & Digital Marketing Rai Cinema, Crossmedia Economy's Professor, VR, AI and Metaverse Adopter. Vice Presidente Unione Editori e Creators Digital ANICA. Manager specialized in marketing in the movie industry and in the management of digital, social and VR platforms. Extensive experience in leading companies in theatricall sector - as distributor and retail marketing management - and in the integrated management of corporate communication assets. As part of this process, I managed complex, multi-disciplinary projects, with the involvement of multiple stakeholders and with strong elements of innovation and resource optimization. I have developed a deep knowledge of the sector, enriched by a multi-year teaching post-university. Strong propensity for organization, planning and innovation. I developed several projects wit virtual reality, metaverse and artificial intelligence.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.