International Master Online in Marketing and Sales

The Master in Marketing and Sales Online is designed to provide professionals who interact with customers directly with the skills necessary for corporate greatness. Learn to leverage data-driven decision making and strategic planning to grow and manage diverse sales channels.

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Formula International

Method Online

Language English

Start Date April 2025

Enrollment 75%

Available seats 12

Scholarship valid until December 30th

30% UP TO

International Master Online in Marketing and Sales Overview

The program offers a flexible learning experience as it is delivered fully online, allowing you to study from anywhere in the world at a time that best suits your professional and personal schedule. You will have access to a variety of teaching resources, study materials, hands-on exercises and interactions with faculty and other participants via virtual learning platforms.

Delve into the fundamentals of marketing and sales, as well as explore the latest digital and international marketing trends and strategies. Tools and skills will be provided to analyze consumer behavior, develop effective marketing plans, manage the sales cycle, and use digital tools to promote products and services in the global marketplace.

Learning Outcomes

Understand the core marketing mix variables , frameworks, and tools as critical components in an integrated marketing management system.
Develop an effective and consistent strategic marketing plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
Develop a consistent and well-integrated sales management plan.
Develop business leadership skills as an innovative, responsible, and ethical leader.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master Online in Marketing and Sales?

Business in Action

Business Practice Lab: Engage in real-world activities such as creating sales promotion campaigns for RedBull.
Work on business assignments like omni-channel distribution strategies for fashion brands, participating in role-plays to pitch product value propositions.
Complete a Capstone Project tackling real marketing and business challenges. A practical journey into the marketing and sales world with exposure to leading companies.

Content Highlights

This course teaches you to create effective marketing plans by understanding customer profiling, market segmentation, and the essential marketing mix elements. You will learn to structure plans, incorporate creativity, and adapt to digital technologies and ethical business practices in today's dynamic marketplace.

International Bootcamp

Think big and go global, choose among 12 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, Grand Tour of Italy, Porto, Dublin and Silicon Valley (US), London, Lagos, Grand Tour of Italy, and China. An immersive and stimulating experience, focused on the topics of the business world.

Eduniversal Ranking

Our Master is officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured Ranked 59th in Western Europe.

Flexibility

FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

Career Impact

Graduates of our master experienced an impressive 23% increase in their salaries within just one year post-completion. Our alumni have secured positions in renowned companies like Generali, M Group, Digital Angels, and many more.

Network and Learn

Meet managers from leading companies thanks to the virutal company visits. You will have the opportunity to meet and network with:

Unilever: held by Alpha Sonko, Senior Talent Advisor, Unilever Italia
Piaggio: Held by Luca Fedele, Head of E-Business, Gruppo Piaggio
Red Bull: Held by Roberto Giuliano, Marketing Director
Almawave: Held by Raniero Romagnoli, CTO and Mr. Massimo D'Angelo, AI Specialist

Among our partners

International Online Master in Marketing and Sales:

Participants will first acquire a foundational understanding of management, then specialize in Marketing and sales, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

20% Captstone Project

10% Leadership Program

Strategic Thinking and Planning in Marketing and Sales

During the first module of the Master in Marketing & Sales, students will learn how to:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Data Driven Decision Making in Marketing and Sales

Students will learn how to: throughout the second module of the Master in Marketing & Sales:

1) Marketing & Sales: Core Drivers 

Valuing the Marketing Mix
Managing Sales and Sales Networks
Product Validation Techniques
Pricing Strategies
Customer Journey Mapping – CRM And Customer Experience
Sales Force Motivation and Compensation
Combining Marketing and Sales Strategy

2) Strategic Marketing & Sales 

Setting the Distribution “multi-channel engine“
Go to Market: strategy and planning
B2B Industry marketing and sales

3) The Value of Communication in Marketing and Sales

Impactful Branding & Advertising
Key Account Management & Sales Pitch and Sales Promotion

4) Digital Marketing and Web Empowering 

Web Design and Web Management
e-commerce Optimization (Google Analytics)
Lead generation: Google Adwords, Social Media Marketing, and Programmatic Advertising (Preparation for Google Ads Certification)
Search Engine Optimization (SEO)
Omnichannel Marketing Evolution

New Marketing and Sales Tech, Future Trends and Global Leadership

Students will learn how to: throughout the third module of the Master in Marketing & Sales:

5) International Marketing and Sales 

Assessing the geo-political context
Growing strategies in a globalized economy
Marketing and sales strategic mix formulation

6) Marketing and Automation Channels, Digital Sales, New Tech & Future Trends

Big Data and Data-Driven Marketing & Sales and Business KPI’s
Digital Sales
From Web Evolution 1.0 to Web Revolution 5.0
Marketing Implications from AI, Machine Learning, Blockchain, Metaverse, NFT
Create change in the world through “Purpose” driven marketing:
Sustainability and overconsumption
Smart cities and Urban mobility
E-Health and prevention care

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with Nestlé

Rome Business School Practice Lab is where theoretical concepts are put into practice and participants learn through experience.

Managers run the Lab from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students.

The Lab is entirely run by the School’s Partner Companies and the activities included are specific to each Master program and goal. For this master the Practice Lab will be in partnership with:

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing and Sales plan.

Previous years’ experiences 

The Practical Challenge: Simply no Waste

The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing & Sales growth plan for the start-up.

The Practical Challenge: Unilever

Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

The Practical Challenge: Bayer

Draw up an executive project with the Marketing Department

5 Interactive Courses to Improve Your Soft Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business,

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s International Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Francesco Landolfi

Program Director

Senior Partner at Arventia Capital with more than 20 years of experience in sales, marketing and management. He also served as Senior Advisor at Arthur D. Little. He holds a Master's Degree in Business Administration from Harvard Business School, Harvard University and a Bachelor's Degree in Economics from LUISS University.

Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter.

He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

Elisa Barbieri Brand Strategist | Communication consultant

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned eibranding.com, where she also serves as a Brand Strategist and Communication Consultant. Eibranding.com is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

Marco Ruggeri CEO of DEEPBLUE WORKS

With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

Maurizio Di Domenico Senior Advisor Ambire

Manager specialized in the negotiation and management of Commercial Networks, with consolidated experience in the Air Transport and Industrial Construction sectors. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the past 32 years he has been in managerial activities, including 19 years in Alitalia, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. He currently follows SME Business Development projects in Europe and the US as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.

Camilla Carrega Bertolini Program Director of Master in Tourism Management

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

Chiara Landi Global Digital Marketing Manager & Customer Engagement @ Viatris | Founder @ Social Women Talk

Digital marketing practitioner with over 10 years of experience, holding a Ph. D. in communication, marketing and social research. Holds an Executive MBA from Politecnico di Milano with a specialization in Digital Transformation. Engaged in research, consulting and training in branding and web marketing with a focus on the healthcare and pharmaceutical sectors for over 7 years. Trainer and lecturer at several public and private institutions, including 24ORE Business School, Ninja Marketing, Digital Combat Academy, Lacerba and Guglielmo Marconi University. Founder of Social Women Talk, the pioneering Italian event on women empowerment in the digital and innovation space, where we brought over 100 communication and digital transformation professionals on stage.

Kevin McCahill Senior Client Development Manager at CJ

Affiliate marketing consultant who manages a portfolio of top-tier retail clients. Leads multiple account teams developing and implementing strategies for client growth and achieving goals set for their top KPIs. Ensures that the client’s program is running smoothly from a financial/payment and technical integration perspective. Additionally, ensuring the timely response and execution against ad hoc requests. Current and prior portfolio of clients include GoPuff, KiwiCo, Norton, LifeLock, AVG, Avast, Google Cloud, Versace, Charles Trywhitt, boohoo, Nasty Gal, Life Extension, My M&M'S, Brooks Brothers, SSENSE, Boxed, Kenneth Cole, Full Beauty Brands & Samsung.

Lorenzo Ermigiotti Chief Marketing Officer at Seedble

With 20 years of experience in Digital Publishing and Content Marketing, he now holds the role of Chief Marketing Officer at Seedble. He is also Product and Editorial Manager at Spremute Digitali, Content Strategist at blendX and a Freelance Consultant at GLG. For over 15 years he has been a licensed journalist and worked as an Editorial Product Manager & Owner, Web Content Specialist and Group Editor.

Marshall Langer Program Director of Master in Finance

A native of Miami, Florida, Marshall received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in counselling psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management, Rome, 2006 and co-author of Leveraged Buyouts, Rome, Kappa, 2012.

Your Mentors

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Communication Manager
Brand Manager
Social Media Manager
Business Developer
Sales Manager
Trade Marketing
Digital Marketing Manager

Media Planner
Content Manager
Key Account Manager
Media Buyer
Product Manager
Growth Director
Marketing Specialist

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Marketing and Sales. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Marketing and Sales: Financial Aid and Tuition

Fee

Payment of the participation fee of

€ 6,900

can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Executive Women Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Ana R. - Oman Oxford Business Group – Project Manager

Choosing to pursue a Master in marketing and sales was an exciting decision for me. It offered a wide range of benefits that aligned perfectly with my career goals and aspirations. By obtaining this degree, I had the opportunity to develop a comprehensive skill set encompassing business knowledge, marketing strategies, consumer behavior, sales techniques, and data analysis. These skills were highly sought after in the competitive business world and provided me with a solid foundation for success.

Cecilia B. - Italy Semikron – Junior Buyer

The teachers, with an important curriculum and decades of experience all over the world, have always approached us with availability and humility, transferring all their passion and knowledge. But multiculturalism is the extra element that will make this experience one of the most beautiful in my life, having given me the opportunity to meet and relate with boys and girls around the world.

María D. R. - Spain Amazon - General Marketing Spec Intern, EU Marketing&Prime

I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience.

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FAQ

There are no special requirements to apply for the Master. This course is taught entirely in English, so you must have the appropriate language skills to participate.

There are various corporate positions that you can aspire to upon completion of your Master’s degree. The skills you will learn in this Master’s programme will enable you to become a key figure in your company and a bridge between the marketing team and the sales team.