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International Master in Marketing and Sales


Obtain strategic thinking, and data driven decision skills with the Rome Business School's International Master in Marketing and Sales. The program features a strong focus on marketing and sales tech, future trends, and global leadership to accelerate your career in the multicultural world.

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Formula International
Method On campus (Rome)
Language English
Start Date October 2025
Enrollment 91%
Available seats 13
Scholarship
30% UP TO

Master’s Course Overview

As a participant of the International Master in Marketing and Sales you will have the opportunity to acquire solid basic management skills and specialize in the desired field of Marketing and Sales. In particular, you will develop an in-depth knowledge of digital marketing to enrich corporate communication strategies and stand out as an innovative and responsible leader. With a growth-oriented mindset, you will be fully prepared to make an impact in the world and reach important career milestones.

Learning Outcomes

  1. Understand the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
  2. Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical business frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, competitive environment, financial consistency .
  3. Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
  4. Develop a consistent and well-integrated Sales Management Plan.
  5. Develop business leadership skills as an innovative, responsible, and ethical leader.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Why choose our International Master in Marketing and Sales?

Business in Action

  • Business Practice Lab: Meet manager from companies such as travel and hospitality market leader Expedia Media Solutions and practicing with them on dealing with specific company business challenges. ​
  • Business Assignment: Engage in business assignments such as designing the 'omni-channel' distribution strategy for a luxury/fashion product company, figuring out how to balance online and physical channels and how to integrate distribution strategy with an appropriate digital marketing campaign.​
  • Role-Play: Pitch the value proposition of your product ​
  • Green-Washing vs Real Purpose Marketing:Conduct a comparative analysis of two companies operating in the same industry, one that is often accused of green-washing and another known for its genuine commitment to sustainability. Evaluate their marketing campaigns, sustainability claims, actions, transparency, and long-term perspectives. Present your findings and discuss the impact of their marketing approaches on consumer perception and the environment.​
  • Capstone Project: Develop a full marketing and/or business plan working with other students on a 'custom' project or on a 'company project challenge as project proposed by RBS company partner

Career Impact

98% Placement rate & +23% Average salary increase, after 1 year of completing the Master in Marketing and Sales. Our alumni work in prestigious companies in the Marketing Sector such as Coca Cola, Unilever, Netslè, Red Bull e P&G.

International Bootcamp

Practice global leadership and differentiate your CV ​by gaining international experience while learning business in China with an exclusive visit to Alibaba headquarters. Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China, Grand Tour of Italy, Porto, Dublin and Tuscany.

Digital Marketing Certifications

Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.

Career Accelerator Program

Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.

Among our partners

Rome Business School partner loreal logo rome business school partner unilever logo rome business school partner canon logo rome business school partner coca cola logo rome business school partner sony logo rome business school partner porsche logo rome business school partner nestle logo rome business school partner red bull logo

International Master in Marketing and Sales:

Participants will first acquire a foundational understanding of management, then specialize in Marketing and sales, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.

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Strategic Thinking and Planning in Marketing and Sales

During the first module of the Master in Marketing & Sales, students will learn how to:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Management Accounting for Decision Making
    The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Financial Statement Analysis
    This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Data Driven Decision Making in Marketing and Sales

Students will learn how to: throughout the second module of the Master in Marketing & Sales:

1)Marketing & Sales: Core Drivers 

  • Valuing the Marketing Mix
  • Managing Sales and Sales Networks
  • Product Validation Techniques
  • Pricing Strategies
  • Customer Journey Mapping – CRM And Customer Experience
  • Sales Force Motivation and Compensation
  • Combining Marketing and Sales Strategy

2)Strategic Marketing & Sales 

  • Setting the Distribution “multi-channel engine“
  • Go to Market : strategy and planning
  • B2B Industry marketing and sales

3)The Value of Communication in Marketing and Sales 

  • Impactful Branding & Advertising
  • Key Account Management & Sales Pitch and Sales Promotion

4)Digital Marketing and Web Empowering 

  • Web Design and Web Management
  • e-commerce Optimization (Google Analytics)
  • Lead generation: Google Adwords, Social Media Marketing and Programmatic Advertising (Preparation for Google Ads Certification)
  • Search Engine Optimization (SEO)
  • Omnichannel Marketing Evolution
New Marketing and Sales Tech, Future Trends and Global Leadership

Students will learn how to: throughout the third module of the Master in Marketing & Sales:

5)International Marketing and Sales 

  • Assessing the geo-political context
  • Growing strategies in a Globalized economy
  • Marketing and sales strategic mix formulation

6)Marketing and Automation Channels, Digital Sales, New Tech & Future Trends

  • Big Data and Data Driven Marketing & Sales and Business KPI’s
  • Digital Sales
  • From Web Evolution 1.0 to Web Revolution 5.0
  • Marketing Implications from AI, Machine Learning, Blockchain, Metaverse, NFT)
  • Create change in the world through “Purpose” driven marketing :
  • Sustainability and overconsumption
  • Smart cities and Urban mobility
  • E-Health and prevention care
  • Building ethical and responsible organizations
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
  • Elective courses are organized in 7 main areasof interest:

Macro Area I ​

Next Gen Business: Innovation, AI and Digital Growth

  • Area 1: Innovation & Growth
  • Area 2: AI4 Business: Shaping the Future ​
  • Area 3: Tech & Digitalization

 

Macro Area II​

Global Business Excellence

  • Area 4: Industry Business Excellence
  • Area 5: International Business
  • Area 6: Global Electives with RBS international partner Business Schools
  • Area 7: Introduction to preparation for professional certifications​
Practice Lab | In partnership with Expedia

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience.

The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students.

The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal. For this master the Practice Lab will be in partnership with:

 

rome business school partner expedia logo

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to Identify Global Trends  Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

  • The Future of Work
  • Ethics of AI and Big Data
  • The World in 2030: Future Scenarios

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing and Sales plan.

Previous years’ experiences 

The Practical Challenge: Simply no Waste

The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing & Sales growth plan for the start-up.

The Practical Challenge: Unilever

Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

The Practical Challenge: Bayer

Draw up an executive project with the Marketing Department

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

RBS_LOGHI

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Faculty 

Rome Business School’s International Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Francesco Landolfi

Program Director

Francesco Landolfi is a seasoned executive with over 30 years of experience in leadership roles across Marketing, private equity and management consulting. He has held international senior positions in sales and marketing at major companies such as Microsoft, Baxter, and IBM. He currently serves as a lecturer and external professor specializing in Entrepreneurship and International Business Management, having developed a course on "Managing Entrepreneurial Ventures" for MBA students He holds a Master of Business Administration from Harvard University, with a concentration in Finance and International Business, and a degree in Economics, cum laude, from L.U.I.S.S. University in Rome.

Mr. Landolfi has also taught on subjects related to international business, having contributed to academic institutions globally. Mr. Landolfi’s extensive professional experience includes senior roles at major firms such as Arthur D. Little and Arventia Capital, where he led strategic marketing projects in e-health, digital health, and private equity investments, particularly in small and medium-sized enterprises. He has been instrumental in the development of groundbreaking technologies and projects in health services and has forged strong international corporate relationships, particularly in Europe, Asia, and the Americas.

He is also involved in several advisory and board roles and has contributed to numerous cross-border business initiatives. Outside of his professional achievements, Mr. Landolfi is an active member of Harvard University’s Fund Raising Alumni Committee. He is program director at RBS of the master in Marketing & Sales since 2018.

Alessandro Fiorentino ​
Alessandro Fiorentino ​ MODE Consulting Srl - Partner

Senior professional with 30 years of work experience. Has worked in large organizations (Deloitte, Trenitalia - Italian railways), small start-ups, and family owned businesses. He is Share holder and member of the Board of Directors of Grand Hotel Excelsior Vittoria. Skilled in strategic management and business planning, service marketing, business development, sustainability, organizational design and capacity building. Has direct work experience spans hospitality, tourism, spa and wellness, travel, railway operations, asset management, corporate governance, business planning, marketing, sustainability, and hospitality management. Geographical areas of work experience: Italy, West Europe, Africa, Asia. He serves as a Partner at MODE Consulting and offers consultancy services while also lecturing at prestigious institutions, such as Università di Roma, La Sapienza, University of Rome Tor Vergata and Roma Tre. Alessandro is also certified as a Guest Service Professional (CGSP).

MaurizioDiDomenico__professor-7
Maurizio Di Domenico Senior Advisor Ambire

Maurizio Di Domenico is an Executive Manager with over 25 years of experience in General and People Management, specializing in leading sales teams across Europe, Asia, South America, and the USA. Currently, he is the CEO and a member of the Executive Board at ARVALI & ASSOCIATI in Rome and Senior Partner of Ambire, a consulting agency, also serving as a temporary general manager for client companies. Previously, Maurizio worked at Alitalia Airlines in various senior roles from 1996 to 2014, including Sales Director, Handling Contracts Purchasing Director, and Marketing Director. His achievements include doubling the charter business and increasing leisure customer numbers by 20%, as well as achieving significant savings in long-haul handling contracts.Maurizio has led teams in Germany and Japan, driving notable increases in revenue and traffic. His career has been recognized for its contributions to growth, profitability, and operational excellence, making him a respected leader in his field. His CV has been certified by RINA Services and sponsored by FEDERMANAGER.

FEDERICO COCCIA
Federico Coccia Founder & Marketing Manager at Edit Studio

Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

giacomo
Giacomo Scettri Data Scientist

Giacomo Scettri is an experienced data science trainer and educator with a strong focus on STEM education and innovative teaching methods. With over 1,000 hours of training in data science and machine learning for companies like Codemotion, TIM, and Manpower, he has helped launch careers for STEM graduates and career changers. Giacomo is also an adjunct professor at the Campus Bio-Medico University of Rome, where he taught mathematics to international students. His academic background includes a Master's degree in History and Didactics of Physics from the University of Bologna, where his thesis explored the differences in learning between game-based learning and formal education. Additionally, he has a Master's in Physics of Complex Systems from IFISC in Palma de Mallorca and a Bachelor's in Physics from La Sapienza University. Giacomo is also the founder of “Dopolavoro matematico,” a movement aimed at making mathematics more accessible and enjoyable for everyone. He is fluent in Italian and English and has experience with various programming languages such as Python, R, and MySQL.

Carrega_professor-1
Camilla Carrega Bertolini​  Program Director of Master in Tourism Management

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

VALENTINO
Valentino Megale CEO Softcare Studios

Valentino Megale is a tech entrepreneur, biologist, and innovation advocate specializing in mental well-being through immersive technologies and data monitoring. He is the CEO and co-founder of Softcare Studios, a digital health startup that leverages advanced technologies to enhance medical treatments and support patients’ mental health. Valentino has over 7 years of professional experience in the digital health sector. He holds a PhD in Neuropharmacology from the "D’Annunzio" University of Chieti, with international experience in Austria and France. He is also an online lecturer in immersive technologies at the Web Marketing Festival and serves as Program Director and lecturer at Rome Business School. His academic background spans 6 years, focusing on neuropharmacology and biotechnology. Throughout his career, he has received several awards, including “Best E-Health Startup” at the Startup Europe Awards, and has taken part in international acceleration programs such as Accelerace and TMCx. He has spoken at prestigious events like TEDx and participated in innovation challenges with global companies such as Pfizer and Merck.

VALERIO
Valerio Mancini Director Research Center

With over 18 years of professional experience, he has held academic roles across Italy and internationally, including appointments in the United States, Colombia, France, and China. He holds an LL.M. in International Cooperation Against Transnational Financial Organized Crime (Università degli Studi di Teramo), an M.A. in Economic Security, Geopolitics and Intelligence (SIOI), and a B.A. and M.A. in Political Science and International Relations from Università Cattolica del Sacro Cuore. His general expertise is in geopolitics, diplomacy, and international organizations. He worked for the National School of Administration – Presidency of the Council of Ministers, and in 2022 he received a letter of commendation for his service at the SNA.​ He has collaborated with leading institutions (UNODC, UNICRI, MAOC-N e OCSE), contributing to urban security, anti-counterfeiting, and transnational crime prevention initiatives. Dr. Mancini serves on the scientific board of *The Market: International Journal of Business* (Cyprus Business School) and is a visiting lecturer at Zhongnan University of Economics and Law. He is a published author in fields including international relations, criminology, and geopolitical analysis, with recent works such as *El Gran Juego* (Alta Marea, 2024) and *Arte, moda, geopolitica* (Egea, 2023), “Football and Geopolitics” (Mondo Nuovo, 2021), a book awarded at the 56th CONI Literary Competition. Director of Divulgative Research Center of Rome Business School where his research was recognized in the 2025 Times Higher Education Interdisciplinary Science Rankings. He is also Adjunct Professor and lecturer at several Institutuins, such as Rome City Institute, Unicollege SSML, University of Rome “La Sapienza”. Currently starting a PhD at the Westcliff University.

Mannella_professor
Raffaele Mannella Program Director of Master in Entrepreneurship

Over 26 years of experience as an Export Manager, Entrepreneur, and Project & Operations Manager, with a focus on enterprise software applications and professional services. Passionate about Project Management, particularly in the Information Technology sector, he is a certified Project Management Professional (PMP). In 2005, he co-founded Comtaste S.r.l., an IT consulting firm where he still serves as CEO, primarily overseeing strategic projects for the company and directly managing key clients, including several multinationals such as Adobe, Google, and HP. In 2019, he founded TS Mood S.r.l., an innovative startup operating in the online booking sector for tourism. He is also the Program Director of the Master in Entrepreneurship & Innovation at Rome Business School.

Chiara-Landi
Chiara Landi Global Digital Marketing Manager & Customer Engagement @ Viatris | Founder @ Social Women Talk

Digital marketing practitioner with over 10 years of experience, holding a Ph. D. in communication, marketing and social research. Holds an Executive MBA from Politecnico di Milano with a specialization in Digital Transformation. Engaged in research, consulting and training in branding and web marketing with a focus on the healthcare and pharmaceutical sectors for over 7 years. Trainer and lecturer at several public and private institutions, including 24ORE Business School, Ninja Marketing, Digital Combat Academy, Lacerba and Guglielmo Marconi University. Founder of Social Women Talk, the pioneering Italian event on women empowerment in the digital and innovation space, where we brought over 100 communication and digital transformation professionals on stage.

MAVER
Daniele Maver Senior Advisor and Lecturer

Daniele Maver is a seasoned business executive with over 40 years of experience in the automotive and finance industries. He began his career in 1984 at Ford Italia before joining Nissan Italia, where he played a key role in the start-up and development of the National Sales Company. Over a 12-year tenure at Nissan, he held several senior national positions—including Chief Financial Officer and Sales & Marketing Director—as well as international assignments. Notably, he led the launch of Nissan's captive finance company, serving as Managing Director for four years. In 2000, he joined Ford Motor Company in the United Kingdom and, by 2002, was appointed Managing Director of Ford Credit Italia, the financial services arm of the Ford Group. Since May 2007, he has served as President and Chief Executive Officer of Jaguar Land Rover Italia, overseeing the brand's operations, strategy, and growth within the Italian market until 2021. He has extensive expertise in business strategy, finance, and operations, with significant contributions to mergers and acquisitions, financial product development, and dealer network management. He is currently a faculty member at LUISS Business School, teaching courses on Smart Mobility, Automotive Marketing, and Brand Management. He holds a Master in Business Administration from Università L. Bocconi and a degree in Business Economics from Università La Sapienza, Rome, he is also a qualified professional accountant (Dottore Commercialista), writer of articles on Automotive strategic transformation on major newspaper (Repubblica) and magazines (ItaliaInforma), Consultant for Automotive Companies and Retailers

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Marketing and Salesyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Communications Manager
  • Brand Manager
  • Social Media Manager
  • Business Developer
  • Sales Manager
  • Trade Marketing
  • Marketing Manager
  • Media Buyer
  • Content Manager
  • Key Account Manager
  • Digital Manager
  • Product Manager
  • Marketing Specialist
  • Engagement Manager

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Marketing and Sales. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Financial Aid and Tuition

Payment of the participation fee of € 9,400 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Executive Women Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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  • Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

Student Testimonials

Manjistha R.​ - India ZN Consulting – Digital Marketing Specialist
I would definitely recommend anyone who is looking forward to deep-dive in the field of marketing and also build your network should go forward in joining the Specialised Masters in Marketing and Sales!
master in marketing student profile
Neda V.​ - Montenegro​ Lunigiana International Music Festival – Social Media Manager​
RBS is the most international school that I have attended, which challenged me in the way that I was put in a situation to develop my communication skills and to make my tolerance and understanding of diversity wider, in order to successfully maintain my connections with colleagues. ​ ​
marketing master student profile smiling
Marco Valerio C.​ - Italy​ ITA Airways – Partnership Analyst​ ​
In conclusion, the advice I would can give to a potential RBS student is to take advantage of the academic time to make a reflection on how to use that knowledge in a business environment, but also to appreciate the study within the multi-cultural class you can be part of!​

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FAQ

 

 

A Bachelor’s or Master’s degree is required for admission to the Full-Time Master’s in Marketing. The course is taught entirely in English, so you must have the appropriate language skills to participate. Your level of English if no recognised certification is present will be assessed during admission.

The International Master’s Degree in Marketing uses a combination of traditional lectures, case studies, practical exercises, group projects and seminars held by industry experts. This variety of teaching approaches offers students a comprehensive and stimulating education.

The International Master in Marketing offers numerous networking opportunities, both during classroom lessons and through events organised by the Rome Business School. Students will have the chance to interact with professors, industry professionals, alumni and participants in other programmes of the school, creating a valuable network of contacts for their professional future.