Master in Marketing and Communications

Rome Business School's Master in Marketing & Communications is the answer for anyone wishing for a training of excellence and aiming to start and consolidate a professional path in these fields.

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Formula: Full time Part time Executive

Language: English

Enrollment: 99%

ROME: 2 Free spots

ONLINE: 3 Free spots

Guaranteed internships for all of our Full-Time students.

Overview

Rome Business School’s Master in Marketing & Communications is the answer for anyone wishing for a training of excellence and aiming to start and consolidate a professional path in these fields. High-level teachings, international internships, getting in contact with companies and organizations operating in this industry will provide the student with the skills needed to work effectively and successfully in this market.

Structure

6 months of lectures

6 months dedicated to the final project work

⇒ 2 months internship in Dubai, the U.S. or in Europe

⇒ Visits at international companies and organizations

⇒ Integrative cultural programme

⇒ Seminars and events

Attendance Modes

 

On Campus (classes on: monday, tuesday, wednesday and friday – 9.45 – 12.45)

 

On Campus/Online (classes on: saturday – 10.00-17.00)

 

Online (classes on: monday and thursday – 17.00-19.00)

Benefits

Didactic Benefits

Italian Language Course – Beginner level (A1 & A2) Only for on campus students

Company visits – Examples include Hard Rock Cafe, WFP, Eataly (during the week)

International Study tour: Bootcamp in Barcelona in July 2020 (optional not included in the fee)

Development of personal website including a social media strategy and communications strategy which includes specific strategies for Twitter, Facebook Analysis and creating a process for organic growth including SEO and SEM structures

Cultural Program –Walking Tours in Rome

Plagiarism session

Recording links of all live lectures available online on an electronic platform within 24 hours of every lecture, for 6 months period.

Development of personal website including a social media strategy and communications strategy which includes specific strategies for Twitter, Facebook Analysis and creating a process for organic growth including SEO and SEM structures.

Soft skills and managerial competencies

Research Methods for Business

Capstone Project – Marketing Plan

Career Benefits

Career Development Workshops

CV and Cover Letter

Job searching tools and social media strategies

Handling different types of interview

Career Services Support

Individual career counseling meetings – to identify your individual job search strategy

Career Services online Platform – where to find internship opportunities available through the school

Workshop on the Italian job market

CV circulation in Rome Business School’s network

Guaranteed Internship

Destinations: Europe, USA or Dubai

Logistic Benefits

Accommodation support – Accommodation Provider

International Student ID card – ISIC

Contents

Programme of the Master in Marketing & Communications

Marketing Core

Marketing Strategy

  • Marketing in the XXI century
  • Partnering to build customer value, relationships, and engagement
  • Marketing environment: explanation, components, and importance
  • How to get and make the most of customer insights
  • Consumer buying behavior behavior
  • Business buying behaviour
  • Segmentation, targeting, differentiation, and positioning
  • How to create a competitive advantage

Marketing Tactics

  • How to develop successful Products, Services, and Brands
  • Product Life Cycle: Stages and Strategies
  • Pricing strategies
  • Additional pricing techniques
  • Marketing channels and distribution
  • Retailing and wholesaling
  • The art of communicating value to your customers

Communication Tools and Channels 

  • Advertising: strategy and techniques
  • Personal Selling and Sales Promotion

International Marketing and Communications

  • Global marketing and communications today
  • Ethics and sustainability  in international marketing and communications
  • Digital Marketing
  • Search Marketing and SEO
  • Content Management Systems
  • Digital marketing strategy and planning
  • Social Media Marketing
  • Graphics for the web
  • Web Analytics
  • Email marketing
  • Search advertising
  • eCommerce
  • Multilingual web marketing
  • Mobile web marketing
  • Planning your web presence
  • Disasters and recovery
  • Other online marketing techniques
  • Workshops

Managerial Soft Skills and Competencies

  • Project Management
  • How to create a budget
  • Time and stress management
  • Public Speaking for business
  • How to Create  Dynamic Cross-Cultural Communication
  • How to Network Successfully
  • Smart working within organizations
  • Modern Managers
  • How to pitch anything: yourself, your ideas, your projects
  • Conflict management and negotiation skills
  • High Performing Organizations
  • Collaborative Technologies
  • Public relations  and networking

Faculty

Rome Business School’s Master in Marketing & Communications are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Some of our teachers

Sile O’Broin

Bachelor of Arts (Honours) in International Marketing & Languages at the Dublin City University and Master Degree in Chinese; Personal Development Trainer since 2006; she designs and teaches courses in personal and professional empowerment in the U.S. and Europe; she speaks english, french, spanish, italian and chinese. i

Giuliana Baldo Chiaron

Graduated in Foreign Languages and Literature in Padua (Italy) ; International Business, General Management e Marketing at Royal Holloway University of London (UK); Digital Marketing and Business Development Manager in the Prepaid Services & E-Commerce Department of Clouditalia Telecomunicazioni; International Relations and Communications Manager at C3 Europe e Alphatelecom in London (UK) from 2008 to 2010.

Robert Sonnabend

MBA at Babson College; Bachelor of Science at Missouri Valley College; he held VP of Marketing & Sales positions for US-based technology businesses and was the Principal and Managing Director of a UK-based training and consulting company

Direttore del Master

Sara Caprasecca

Marketing and Communication Consultant, Project  Manager for Innovation Courses and Digital Strategist; worked for Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool.

Career Services

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile which reflects the most sought competencies in the current job market. In particular, the school offers the following services to the enrolled students:

  • Support in the management of job interviews
  • Free review and inclusion of the student’s CV in the Rome Business School’s database, and its distribution to businesses, organizations and head hunters belonging to the school’s international network;
  • Networking meetings with international managers, professionals and business owners
  • A personalized search and flagging service for the best job opportunities in Italy and abroad

EAE Business School Barcelona Bootcamp

Rome Business School’s Master in Marketing & Communications offers you the opportunity to take part in the exclusive EAE Business School Barcelona Bootcamp, an intensive programme of the duration of 1 week in the wonderful Spanish city of Barcelona, in cooperation with the prestigious EAE Business School. Get the chance to learn all of the secrets of entrepreneurship, techniques of Design Thinking and the Lean StartUp methodology!

Placement rate

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies, such as:

 

Admission process and graduation

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation.

Once it’s sent, the application will be evaluated by Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

 

Students who successfully complete the programme will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

 

Scholarships and Tuition

Scholarships

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 20%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

Scholarships are available for all of the didactic formulas.

Tuition fee

The tuition fee for this Master is:

Full-Time: 12.000 Euros

Executive: 5.500 Euros

Professional: 3.800 Euros.

It can be paid:

  • in installments
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
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