International Online Master in Neuromarketing and Customer Experience

Fabrizio Bernasconi is a senior branding and communication specialist with a vast professional experience in strategic design and corporate communication (nearly 30 years). He is the founding partner, President, and CEO of RBA Design, a Milan-based agency specializing in brand and packaging design, established in 1994. Since 2012, he has served as Professor of Communication Methodology and Technique in the Major Brand Design program at NABA – Nuova Accademia di Belle Arti, Milan, where he contributes to curriculum development and academic mentoring. He also lectures on Customer Engagement and Branding in the Master’s in Neuromarketing and Customer Experience at Rome Business School. Bernasconi holds a degree in Business Administration from Università Bocconi. His industry experience includes five years at Young & Rubicam as Account Supervisor, managing high-profile campaigns across sectors. He serves on the advisory boards of Lula Srl and Meo Srl, and is an elected member of the Media, Communication & Entertainment Group of Assolombarda. He is also on the board of Fondazione Magica Cleme Onlus and the La Pinetina Golf Club.

Chiara Scesa is a design professional with over 15 years of experience in user-centered research, UX/UI design, and conversion rate optimization. She currently serves as Head f design at Greatpixel and has been a Digital Interface Design and User Centered Design professor at IAAD in Bologna for nearly eight years. Chiara holds a Master Executive degree in Information Architecture and User Experience Design from IULM University and another Master Degree in Philosophy and History of Religions from the University of Bologna. Her industry expertise spans leadership roles at Growens, YOOX NET-A-PORTER Group, Fullsix & Softec, and other design firms, where she directed teams and drove innovation in digital experience design. She has also contributed to the Italian UX community as board member and project manager of Architecta, the Italian Society for Information Architecture.

Alberto Maestri is a seasoned professional with over 15 years of experience in digital marketing, communication strategy, and content development. He currently serves as Managing Partner and Board Member at GreatPixel, while holding adjunct professorships at IUSVE, IULM University, and NABA. Maestri holds a master’s degree with honors in Communication and Business Strategy from the University of Modena and Reggio Emilia and completed an advanced master’s in Digital & Data Marketing at IDM, London. He has over a decade of teaching experience at prominent Italian institutions including 24ORE Business School and Ninja Academy. His industry career spans strategic roles at OpenKnowledge | BIP Group, Ninja Marketing, and Marzotto Group. Maestri collaborates internationally with clients such as Accenture, American Express, and P&G, and has contributed extensively to academic and professional literature, including multiple publications with FrancoAngeli and articles in Harvard Business Review Italy.

Patrizia Franchini is a Research Manager with over 20 years of experience specializing in marketing surveys, qualitative research, and strategic marketing consultancy. She currently serves as Senior Qualitative Research Manager at BVA Doxa SpA in Milan, overseeing project design, client relations, and coordination of internal and external qualitative research teams. Clinical psychologist licensed at the University of Padua, she has specialized in different areas of human behavior, with a master’s in Psycho-oncology from Istituto dei Tumori di Milano, and specialized training in gambling disorder from Università dell’Insubria. She possesses extensive industry experience in finance, insurance, FMCG, B2B, and pharmaceutical sectors. Her professional contributions include development of innovative research methodologies and tools applied to online qualitative research and brand audits.Her academic and professional work bridges applied marketing research and health psychology, with a strong strategic vision evidenced by leadership roles and ongoing collaborations in integrated research projects.

Alessandra Bungaro brings over 25 years of professional experience in integrated communication, marketing, and brand management. She currently serves as a faculty member at the Istituto Europeo di Design (IED) in Milan, where she teaches marketing and communication. Alessandra holds a degree in Economics and Commerce from Università Cattolica Milan and has completed advanced training in social media marketing, strategic marketing, and business planning at SDA Bocconi and The Chartered Institute of Marketing. Her extensive industry background includes senior roles such as Global Brand and Events Manager at Continental Group – ContiTech, and Marketing Communication Manager at Trelleborg Coated Systems, with responsibilities spanning global brand strategy, internal and corporate communication, and digital transformation. Alessandra has founded and led a communication consultancy, collaborating with multinational corporations to align marketing strategies with business goals. She has international exposure through global corporate partnerships and consulting assignments. Alessandra’s contributions have been recognized with awards including the “Oscar di Bilancio” and “Manager Award.” Her academic and professional work includes curriculum development, leadership in communication strategy projects, and ongoing engagement with corporate stakeholders.

Agnese Angelini is a Creative Project Manager and Brand Designer with a vast professional experience specializing in sustainable and ethical business practices (over 30 years). She currently serves as a faculty member at Rome Business School, teaching courses on Ethics in Branding and Customer Experience, and at RUFA – Rome University of Fine Arts, where she leads Strategic Branding and Sustainable Fashion courses. Angelini holds a Bachelor’s and Master’s Degree in Graphic Design from Enrico Cogno & Associa Design School and is pursuing a Degree in History of Art at the University of Napoli. Her teaching career spans more than a decade across multiple institutions including Florence Institute of Design and Polimoda. Angelini’s industry experience encompasses leadership roles in prestigious international brand agencies such as FutureBrand, Landor Associates, and Saatchi & Saatchi. She has contributed to high-profile brand identities for global clients like Juventus, Mazda, and Poste Italiane. Recognized with multiple International Design Awards, she holds advanced certifications in creativity coaching, strategic branding, and sustainable business practices from institutions including Cambridge University and Royal College of Art. Her work integrates academic rigor with applied expertise in ethical brand strategy and innovation.

Valentino Megale is a tech entrepreneur, biologist, and innovation advocate specializing in mental well-being through immersive technologies and data monitoring. He is the CEO and co-founder of Softcare Studios, a digital health startup that leverages advanced technologies to enhance medical treatments and support patients’ mental health. Valentino has over 7 years of professional experience in the digital health sector. He holds a PhD in Neuropharmacology from the "D’Annunzio" University of Chieti, with international experience in Austria and France. He is also an online lecturer in immersive technologies at the Web Marketing Festival and serves as Program Director and lecturer at Rome Business School. His academic background spans 6 years, focusing on neuropharmacology and biotechnology. Throughout his career, he has received several awards, including “Best E-Health Startup” at the Startup Europe Awards, and has taken part in international acceleration programs such as Accelerace and TMCx. He has spoken at prestigious events like TEDx and participated in innovation challenges with global companies such as Pfizer and Merck.