Request Information

International Master in Brand Management and Communication


The International Master in Brand Management and Communication equips students with the skills and knowledge necessary to create, manage, and communicate strong, distinctive brands.

Request information
Formula International
Method On campus (Rome)
Language English
Start Date October 2025
Enrollment 79%
Available seats 9
Scholarship valid until May 16th
30% UP TO

International Master in Brand Management and Communication Overview

In today’s globalized and highly competitive market, effective communication and strong brand management are critical to the success of any organization. Brands are not just symbols; they represent a company’s identity, values, and relationship with its consumers.

This program addresses the growing demand for professionals who can navigate the complexities of brand positioning, digital marketing, and strategic communication on a global scale. Participants will be prepared to take on leadership roles and drive brand success in diverse markets, ensuring that their organizations stand out in a crowded marketplace.

Learning Outcomes:

  1. Articulate key concepts and frameworks in brand management, including brand equity, brand positioning, and brand differentiation strategies, and apply these principles to real-world scenarios.
  2. Develop and execute integrated marketing communication plans, utilizing both traditional and digital channels to effectively reach target audiences and achieve communication objectives.
  3. Design and implement crisis communication strategies, manage brand reputation in both online and offline environments
  4. Develop and Implement Comprehensive Communication Strategies
  5. Employ various methods and tools to measure the effectiveness of communication strategies, including ROI measurement techniques, media monitoring, and sentiment analysis, to optimize communication efforts and enhance brand performance.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Why choose our International Master in Brand Management and Communication?

Business Practice lab with Havas

Meet the managers, do a 12hs-hands on classes with managers from Havas. Students are expected to apply the skills and knowledge learned by working on a challenge provided in the lab.

Career Impact

Our students got a growth of 23% in their wages 1 year after completing our Masters. Our students are working today in companies such as GroupM, Dentsu, and L'Oreal.

International Bootcamp

Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China, Grand Tour of Italy, Porto, Dublin and Tuscany.

Program Highlights

  • Develop a crisis communication plan for a hypothetical scenario, identifying potential crisis factors, stakeholders and communication channels. Outline messaging and response strategies to protect brand reputation and conduct a mock exercise to manage media and public relations.
  • Conduct a comprehensive analysis of a company's brand, assessing positioning, identity and competitive landscape. Identify strengths, weaknesses, opportunities and threats (SWOT analysis) and propose strategic recommendations to improve brand competitiveness in the marketplace.
  • Eduniversal Ranking 2024

    Our Marketing area is officially recognized among the best at an international level by Eduniversal Ranking 2024,  featured TOP 70 in Western Europe . 

    Career Accelerator Program

    Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.

    Among our partners

    Rome Business School partner loreal logo rome business school partner gucci logo rome business school partner nike logo rome business school partner porsche logo rome business school partner red bull logo

    International Master in Brand Management and Communication:

    This program addresses the growing demand for professionals who can navigate the complexities of brand positioning, digital marketing, and strategic communication on a global scale. Participants will be prepared to take on leadership roles and drive brand success in diverse markets, ensuring that their organizations stand out in a crowded marketplace.

    5%
    35%
    10%
    10%
    15%
    5%
    20%
    Strategic Thinking and Planning in Marketing and Sales

    During the first module of the Master in Marketing & Sales, students will learn how to:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Management Accounting for Decision Making
      The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Financial Statement Analysis
      This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Data Driven Decision Making in Marketing and Sales

    1) Foundations of Brand Management

    • Introduction to Brand Management Landscape and Framework: Key Principles
    • Defining a Brand Strategy with focus on Positioning and Identity
    • Mastering Brand Design, Impact and Analytics
    • Defining a Brand Promise and Value that resonates with target audience.

    2) Iconic Brands Management

    • Understanding the concept of Iconic Branding
    • Consumer Behaviours and Insights towards Iconic Brands
    • Positioning an Exclusive Brand based on Aspirational and Desire-Based Strategies

    3) Integrated Marketing Communication (IMC)

    • Defining the ultimate IMC Fundamentals: Definition and Key Guidelines
    • Strategic Communication Planning: Objectives, Target Audience and Key Messages
    • Creative Thinking: how to generate and execute disruptive Ideas
    • The IMC Digital Evolution: key Web Platforms and Social Content Creation

    4) Communication Strategies, Measurement and Crisis Management

    • Planning Communication Campaigns on and off line with coherence and synergy
    • Using the best effective Tools based on different Targets and Consumer Insights
    • Monitoring and exploiting Traditional and New Media: from Analysis to Use
    • Measuring Communication Results: KPIs, ROI, ROE and other main metrics
    New Marketing Tech, Future Trends and Global Leadership

    Throughout the third module of the Master in Communication and Brand Management, students will learn:

    5)Emerging Trends in Communication and Brand Management

    • Unconventional Marketing Trends: Co-creation, Guerrilla, Influencer, Native
    • The use of Generative AI in Branding and Marketing Communication
    • New Frontiers in Brand Management: Neurobranding and Neuromarketing
    • Emerging Digital Trends reshaping the future of brand Communication

    6) Ethical Branding and Sustainable Practices

    • Purpose-Driven Branding and Brand Activism: the Brand Social Responsibility
    • Sustainability Marketing Strategies: sociocultural-driven Brands
    • Brand Reputation: building, nurturing and protecting a positive Image
    • Corporate Transparency and Accountability
    • Building Ethical and Responsible Organizations
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
    • Elective courses are organized in 7 main areasof interest:

    Macro Area I ​

    Next Gen Business: Innovation, AI and Digital Growth

    • Area 1: Innovation & Growth
    • Area 2: AI4 Business: Shaping the Future ​
    • Area 3: Tech & Digitalization

     

    Macro Area II​

    Global Business Excellence

    • Area 4: Industry Business Excellence
    • Area 5: International Business
    • Area 6: Global Electives with RBS international partner Business Schools
    • Area 7: Introduction to preparation for professional certifications​
    Practice Lab | In partnership with Havas

    Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience.

    The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students.

    The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal. For this master the Practice Lab will be in partnership with:

     

    Business in Action - Hands-on Lab

    The Global Trends lab consists of 2 virtual sessions:

    Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

    1. The Future of Work
    2. AI, Blockchain, and Technology
    3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

    Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

    An educational experience

    At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

    Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

    Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing and Sales plan.

    Previous years’ experiences 

    The Practical Challenge: Unilever

    Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

    The Practical Challenge: Bayer

    Draw up an executive project with the Marketing Department

    Rome Business School International Bootcamps experiences

    During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 

    rome business school international bootcamp world map

    Rome Business School International Bootcamps experiences

    Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

    RBS_LOGHI

    Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

    Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

    Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

    Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

    Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

    Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, and Naples.

    Faculty 

    Rome Business School’s International Master in Brand Management and Communications are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

    Osvaldo Adinolfi

    Program Director

    Osvaldo Adinolfi is a Marketing Executive with 30 years of international experience across various product categories. Founder of TUS The Unusual Suspects, he held key roles at Procter & Gamble and Edelman, contributing to successful campaigns for iconic brands.

    Osvaldo Adinolfi’s career has been shaped by iconic brands such as Honda Moto, Pringles, PlayStation, Nutella, MasterCard, AirBnB, Virgin Active, Algida, Puma, Microsoft, and Carlsberg.

    He is a three-time International Sabre Award winner and a two-time Italian Assorel Award winner, recognized for his outstanding communication campaigns.

    FEDERICO COCCIA
    Federico Coccia Founder & Marketing Manager at Edit Studio

    Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

    ELISA BARBIERI
    Elisa Barbieri Brand Strategist | Communication consultant

    With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned eibranding.com, where she also serves as a Brand Strategist and Communication Consultant. Eibranding.com is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

    Cristiana Cucco
    Cristiana Cucco Global Marketing Senior Director | Bulgari | LVMH

    Cristiana has over 25 years of experience in the Marketing industry. She began her career as a Junior Product Manager at Sara Lee. She later worked as a Product Manager for TIM (Telecom Italia Mobile). Meanwhile, she entered the world of teaching and currently holds the position of Luxury Marketing Professor at Luiss Guido Carli University. She then joined the Bulgari team, starting as a Product Manager and progressing to roles such as Senior Manager of Marketing in Italy, Worldwide ATL Senior Manager, Global Media and Advertising Director, Strategic Marketing, Media & Measurement Director, and finally, Global Marketing Operations Senior Director, a role she currently holds.

    fashion management master program director profile
    Umberto Macchi di Cellere Program Director of Master in Fashion & Luxury

    He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.

    MaurizioDiDomenico__professor-7
    Maurizio Di Domenico Senior Advisor Ambire

    Manager specialized in the negotiation and management of Commercial Networks, with consolidated experience in the Air Transport and Industrial Construction sectors. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the past 32 years he has been in managerial activities, including 19 years in Alitalia, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. He currently follows SME Business Development projects in Europe and the US as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.

    Eugenia_professor
    Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

    Graduating at 21, she began her career in Mktg. Mgmt. at J&J, first and then at Unilever. After 5 years, she moved to the multinational agency DMB&B, where she grew, becoming an executive at 29 and leading the P&G accounts, and TWA, in Italy, with business growth results; then in Europe, leading the Oral Care team (P&G) and defining a new brand equity, adopted in the USA; then in the USA and Latin America, as Regional Group Acct. Dir. on Pampers (P&G). Returned to Italy, as Business Unit Dir. at Y&R, leading a cross-functional team, on international accounts Ford, Colgate, Kronenbourg and Tourtel. At 36, he founded Market Energy, a Marketing Services and Direct Communication Agency.Today, he is Partner and Founder of Connection-e, a marketing consulting agency, and Founding Partner and Marketing Director at Rising Partner International.

    Ciceri_professor
    Andrea Ciceri Founder & President SenseCatch

    After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

    Alessandro Fiorentino ​
    Alessandro Fiorentino ​ MODE Consulting Srl - Partner

    Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.

    MARCO RUGGERI
    Marco Ruggeri CEO of DEEPBLUE WORKS

    With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

    CARLO PIVANTI
    Carlo Pivanti Marketing Consultant

    Pivanti has 15 years of experience in the Marketing sector, 10 years of experience as Vice President of Brand Development at Unilever, 5 years as Marketing and R&D Director and two years of experience as Chief Marketing Officer at Pepsi-Lipton.

    Carrega_professor-1
    Camilla Carrega Bertolini​  Program Director of Master in Tourism Management

    Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

    membri del cab foto_cab daniele maver
    Daniele Maver Former CEO

    Jaguar Land Rover

    fashion management master program director profile
    Umberto Macchi di Cellere Program Director of Master in Fashion & Luxury

    He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.

    Corporate Advisory Board

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    19 CEO and General Management
    30 Marketing, Sales and Communication

    Career and Entrepreneurship Services

    Throughout your International Master in Brand Management and Communicationyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    The master is particularly suitable for those who want to pursue a career in the following roles:

    • Brand and Reputation Manager
    • Marketing Manager
    • Luxury Brand Manager
    • Market Research Analyst
    • Communication Manager
    • Advertising Manager
    • Crisis Communication Specialist
    • Customer Experience Manager
    • Integrated Marketing Communications (IMC) Manager

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    1
    Evaluation of credentials
    2
    Application Confirmation
    3
    Selection Interview
    4
    Admission
    Enrollment

    The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Brand Management and Communication. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    Financial Aid and Tuition

    Payment of the participation fee of

    € 9,400 – October 2025

    can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%

    Scholarships

    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    • Early Bird Enrollment Scholarship.
    • Lifelong Learning Scholarship.
    • Executive Women Scholarship.
    • Academic Excellence Scholarship.
    • Entrepreneurial Grant.
    • Better Managers for a Better World Scholarship.
    • Student Loan Assistance Grant.

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

    ×

    [EN] Learn more

    Learn more

    Please fill the form and we'll contact you by telephone with more information about the Master of your choice

    • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

    [EN] Apply Now

    Apply now

    Please fill the form and we'll contact you by telephone with more information about the Master of your choice

    • Max. file size: 64 MB.
    • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

    Student Testimonials

    marketing management master student profile
    Manjistha R.​ - India ZN Consulting – Digital Marketing Specialist
    I would definitely recommend anyone who is looking forward to deep-dive in the field of marketing and also build your network should go forward in joining the Specialised Masters in Marketing and Sales!
    master in marketing student profile
    Neda V.​ - Montenegro​ Lunigiana International Music Festival – Social Media Manager​
    RBS is the most international school that I have attended, which challenged me in the way that I was put in a situation to develop my communication skills and to make my tolerance and understanding of diversity wider, in order to successfully maintain my connections with colleagues. ​ ​
    marketing master student profile smiling
    Marco Valerio C.​ - Italy​ ITA Airways – Partnership Analyst​ ​
    In conclusion, the advice I would can give to a potential RBS student is to take advantage of the academic time to make a reflection on how to use that knowledge in a business environment, but also to appreciate the study within the multi-cultural class you can be part of!​

    Discover all our Marketing programs

    International Master Online in Marketing and Sales

    Enrollment 82%
    128-RBS-WW-26ott

    International Master Online in Marketing and Sales

    Global Master in Marketing

    Enrollment 82%
    116-WW_150425

    Global Master in Marketing and Growth Hacking

    International Master in Digital Marketing and Business Transformation

    Enrollment 82%
    project management master students attending event on campus

    International Master in Digital Marketing and Business Transformation

    FAQ

     

     

    A Bachelor’s or Master’s degree is required for admission to the Full-Time Master’s in Marketing. The course is taught entirely in English, so you must have the appropriate language skills to participate. Your level of English if no recognised certification is present will be assessed during admission.

    The International Master’s Degree in Marketing uses a combination of traditional lectures, case studies, practical exercises, group projects and seminars held by industry experts. This variety of teaching approaches offers students a comprehensive and stimulating education.

    The International Master in Marketing offers numerous networking opportunities, both during classroom lessons and through events organised by the Rome Business School. Students will have the chance to interact with professors, industry professionals, alumni and participants in other programmes of the school, creating a valuable network of contacts for their professional future.