International Master in Brand Management and Communication

Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

With over 18 years of professional experience in brand strategy and communication, Elisa Barbieri is a bilingual branding expert and educator currently serving as Professor of Digital Branding at Santa Reparata International School of Art in Florence. She also lectures at the Rome Business School and IED (Istituto Europeo di Design) in both Milan and Florence. She holds an Honours degree in International Communication from the University for Foreigners of Perugia and completed advanced studies at the Miami Ad School Europe in Hamburg, where she specialized in Account Planning. As Co-founder and Communication Consultant at eibranding.com, she has led projects for international clients including Baker Hughes (G\&E Oil and Gas), AXA, Cisco (Fluidmesh), and Expo 2015. Her prior industry experience includes strategic roles at GHMC London, Euro RSCG Milan, and Atletico International in Barcelona. She brings a global perspective and creative acumen to both academic and professional settings.

Cristiana Cucco is a seasoned expert in the luxury goods sector, with a distinguished career at Bulgari (LVMH) culminating as Global Marketing Operations Senior Director (she can count on over 25 years of professional experience). She currently serves as a Luxury Marketing Faculty at Luiss Guido Carli University, and as faculty member at Rome Business School. Cristiana Cucco holds a Laurea in Economics and Commerce with a specialization in Marketing from Luiss Guido Carli University and a Master in International Marketing from ICE – Istituto Commercio Estero. Her professional expertise spans integrated marketing, digital transformation, media strategy, and global brand management within complex multicultural organizations. Throughout her career, she has led strategic marketing initiatives, media planning, and performance analysis on a global scale, supporting brand equity and business growth.

He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.

Maurizio Di Domenico is an Executive Manager with over 25 years of experience in General and People Management, specializing in leading sales teams across Europe, Asia, South America, and the USA. Currently, he is the CEO and a member of the Executive Board at ARVALI & ASSOCIATI in Rome and Senior Partner of Ambire, a consulting agency, also serving as a temporary general manager for client companies. Previously, Maurizio worked at Alitalia Airlines in various senior roles from 1996 to 2014, including Sales Director, Handling Contracts Purchasing Director, and Marketing Director. His achievements include doubling the charter business and increasing leisure customer numbers by 20%, as well as achieving significant savings in long-haul handling contracts.Maurizio has led teams in Germany and Japan, driving notable increases in revenue and traffic. His career has been recognized for its contributions to growth, profitability, and operational excellence, making him a respected leader in his field. His CV has been certified by RINA Services and sponsored by FEDERMANAGER.

Carolina Eugenia Cappabianca has extensive professional experience in strategic marketing, communication, and digital transformation, with a strong focus on the media management. She is currently Co-Founder, Partner, and Managing Director of Rising Partners International, where she leads consulting projects in integrated marketing and communication, specializing in Web3, blockchain, and AI-driven innovation for media and entertainment clients.She holds a degree in Business Administration with a major in Marketing and Finance from John Cabot University. For over seven years, she taught Advertising Theory and Techniques at LUMSA University.Carolina has held senior positions at global companies such as Unilever, Johnson & Johnson, Y&R, and Saatchi & Saatchi. She has also founded and led her own agencies, working closely with international media and entertainment clients including Sky, Wind, and P&G. Her work has earned her the NC Digital Award for Best Integrated Campaign.She is a published author and frequent speaker at international conferences, known for her expertise in digital ecosystems and storytelling. Carolina manages international teams and multicultural projects, with deep experience across Europe, the United States, and Latin America.

Dr. Andrea Ciceri is a leading expert in consumer psychology, neuromarketing, and research methodologies, with over 15 years of professional experience. He is the Founder and President of SenseCatch, one of the top companies in the field of neuromarketing, and serves as the Program Director for the International Master in Neuromarketing and Customer Experience at Rome Business School. Dr. Ciceri holds a Ph.D. in Communication and Markets from the IULM University of Languages and Communication, where he also conducted postdoctoral research, specializing in neuromarketing. His studies have had a significant impact on topics such as eye tracking, visual marketing, and the application of neuroscience in business, with a particular focus on consumer behavior and decision-making processes. He has extensive teaching experience, having taught at both doctoral and master’s levels and collaborated internationally with prestigious institutions such as Copenhagen Business School. His work has been published in top-tier academic journals, and he has contributed to numerous global projects in the neuromarketing field, solidifying his reputation in both academic and corporate environments. Dr. Ciceri’s expertise helps companies leverage neuroscience to gain objective market insights, optimize customer experiences, and improve decision-making strategies.

Senior professional with 30 years of work experience. Has worked in large organizations (Deloitte, Trenitalia - Italian railways), small start-ups, and family owned businesses. He is Share holder and member of the Board of Directors of Grand Hotel Excelsior Vittoria. Skilled in strategic management and business planning, service marketing, business development, sustainability, organizational design and capacity building. Has direct work experience spans hospitality, tourism, spa and wellness, travel, railway operations, asset management, corporate governance, business planning, marketing, sustainability, and hospitality management. Geographical areas of work experience: Italy, West Europe, Africa, Asia. He serves as a Partner at MODE Consulting and offers consultancy services while also lecturing at prestigious institutions, such as Università di Roma, La Sapienza, University of Rome Tor Vergata and Roma Tre. Alessandro is also certified as a Guest Service Professional (CGSP).

With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

Carlo Pivanti is a seasoned marketing executive and consultant with over 30 years of professional experience in the consumer goods industry. Mr. Pivanti holds a degree in Economics and Commerce from the University of Rome "La Sapienza". Mr. Pivanti held senior leadership roles in multinational corporations. He served as Chief Marketing Officer at the Pepsi-Lipton Joint Venture and held multiple Vice President roles in Brand Development at Unilever, overseeing marketing operations across Europe, the Middle East, Africa, and Turkey. His tenure at Unilever spanned more than two decades, where he led strategic brand initiatives in the ice cream and frozen food sectors. His industry expertise and academic involvement position him as a valuable resource in bridging theory with global marketing practice. He has over three years of teaching experience at Rome Business School where he teaches courses in global marketing strategy, brand development, and FMCG innovation.

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

Daniele Maver is a seasoned business executive with over 40 years of experience in the automotive and finance industries. He began his career in 1984 at Ford Italia before joining Nissan Italia, where he played a key role in the start-up and development of the National Sales Company. Over a 12-year tenure at Nissan, he held several senior national positions—including Chief Financial Officer and Sales & Marketing Director—as well as international assignments. Notably, he led the launch of Nissan's captive finance company, serving as Managing Director for four years. In 2000, he joined Ford Motor Company in the United Kingdom and, by 2002, was appointed Managing Director of Ford Credit Italia, the financial services arm of the Ford Group. Since May 2007, he has served as President and Chief Executive Officer of Jaguar Land Rover Italia, overseeing the brand's operations, strategy, and growth within the Italian market until 2021. He has extensive expertise in business strategy, finance, and operations, with significant contributions to mergers and acquisitions, financial product development, and dealer network management. He is currently a faculty member at LUISS Business School, teaching courses on Smart Mobility, Automotive Marketing, and Brand Management. He holds a Master in Business Administration from Università L. Bocconi and a degree in Business Economics from Università La Sapienza, Rome, he is also a qualified professional accountant (Dottore Commercialista), writer of articles on Automotive strategic transformation on major newspaper (Repubblica) and magazines (ItaliaInforma), Consultant for Automotive Companies and Retailers

He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.