Executive Master in Arts and Culture Management

The Executive Master's in Arts and Culture Management is aimed to train managers and professionals in the international Arts and Culture sector. To achieve this goal, the program provides students with the analytical tools needed to organize cultural events and implement management strategies in theaters, museums, galleries and other institutions. The Master is taught entirely in Italian.

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Formula Executive

Method On campus

Language Italian

Start Date April 2025

Enrollment 71%

Available seats 14

Scholarship valid until December 30th

30% UP TO

Executive Master in Arts and Culture Management’s Overview

The Executive Master in Art Management at the Rome Business School offers an in-depth training programme for professionals and art enthusiasts. The focus is on the communication of impactful cultural brands, with particular reference to Digital and Crypto Art, and on future trends such as the MEET – International Centre for Digital Culture and Creative Technology of the CARIPLO Foundation. The course aims to provide specific management skills in the arts sector, covering aspects such as cultural marketing, financial management, legislation, exhibitions, art heritage valorisation and strategic planning in the field of art.

The Master is taught entirely in Italian.

Learning Outcomes

Analyze the socio-cultural context of the international Fashion and Luxury sector.
Develop a marketing, media, and communication strategy with a specific focus on Italian-made Fashion and Luxury products.
Identify future trends in the Fashion and Luxury market, with a particular focus on issues such as social and environmental sustainability, equity, diversity, and belonging.
Foster a constructive dialogue within an organization to define the image of a brand and/or designer.
Implement an integrated strategy within an organization that aligns with market demand in the Fashion and Luxury sector.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

5 reason why to choose our Executive Master in Arts and Culture Management

Practice Orientated Learning

Practical management of a cultural event: participate in the CONNEXION Arts Festival, the arts festival sponsored by Rome Business School, in collaboration with the Fondazione Musica per Roma. Create a fundraising campaign: learn and apply the concepts learnt in the fundraising course to create a campaign for a cultural organisation.

Career Impact

98% placement rate, with over 70% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, Leonardo da Vinci Museum Experience.

Business in Action

Volunteering activities for cultural initiatives promoted by FAI: Students will participate in volunteer initiatives related to the cultural activities supported by the Fondo Ambiente Italiano (FAI).
Capstone Project: part of the course, this project allows students to tackle a real business challenge. You can choose to be part of a small team and design an innovative business plan or a functional operational plan based on theoretical research for one of our partners, such as MAXXI, Amazon, and Oracle.

Company Visits

Discover how companies such as Fondazione alda Fendi, MAXXI, Gucci Museo, and Museo Ferrari operate on a daily basis. You will have the opportunity to meet and learn from managers working in the arts and culture sector, as well as see how concepts learned in the course are applied in the real world.

Empowering Mentorship Program

Achieve your goals and increase your self-confidence through a course with a qualified and experienced coach. Executive mentoring to produce and review curriculum material. Company meetings with leading companies in art and cultural heritage management. Executive Mentoring for preliminary orientation towards entrepreneurship.

Grand Tour of Italy Bootcamp

Complete your educational journey through the exploration of Italian art, culture and history by participating in the exclusive GRAND TOUR ITALY.

During the Grand Tour, you will visit museums, art galleries, and take part in cultural events such as theater performances and works of art. In addition, you will meet and interact with managers and professionals further enriching your experience and network. (Not included in the cost of the Master)

Among our partners

Executive Master in Arts and Culture Management:

The Executive Master in Art Management is an advanced training programme offered by Rome Business School for art professionals and enthusiasts who wish to acquire specific management skills in the art sector.

The programme is designed to provide a solid foundation of knowledge and skills necessary to successfully manage art organisations, art galleries, museums, auction houses, cultural foundations and other entities in the field of art and culture.

During the course, students will gain an in-depth understanding of key aspects of art management, including cultural marketing, financial management, arts legislation, exhibition management, art heritage valorisation and strategic planning in the context of art.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Leadership Program

15% Empowering Mentorship Program

20% Captstone Project

Develop Managerial Skills For Effective Art Market Communication

During the first module of the Executive Master in Arts and Culture Management, students will acquire core management skills to enhance your professional career.

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Sharpen Your Leadership Potential For Cultural Institutions

During the second module of the Executive Master in Arts and Culture Management, students will learn how to:

1) Managing Art and Culture at an International Level:

Cultural and Artifacts Management in the Global Era
The Social and Economic Impact of Arts and Culture

2) Management of Cultural and Creative Industries:

Cultural Heritage Management, powered by UNESCO
Music Industry and Artist Management
Filming and TV Series Management
Publishing Industry Management
Commercial Arts Advertising and Design Industry Management

3) Management of Cultural Institutions:

Management of Cultural Events
Museum Management
Theater Management
Performing Arts Consultancy

4) Entrepreneurship in the Arts:

Art Gallery Management
Visual Arts Consultancy
Creative Entrepreneurship

Creative Entrepreneurship, Digital Crypto art and new trends

During the third module of the Master in Arts and Culture Management, students will learn how to:

5) Legal and Economic Perspectives of Art, Culture, and Arts Law:

Law and Economics of Cultural Industries
Fundraising and Crowdfunding in the Arts

6) Innovation & Creativity in the Arts:

Art Markets: New Trends
Digital Arts, Crypto, and AI
Education, Culture, Meta Design, and Digital Technology
Corporate Ethics and Social Responsibility

5 Interactive Courses to Improve Your Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Skills to be competitive

Individual Coaching
Executive Mentoring production review of curricular material
Company meetings with leading companies
Executive Mentoring for preliminary orientation towards entrepreneurship

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company.

Previous years’ experiences 

The Practical Challenge: Fabbrica

research, starting from the different stages in the evolution of the YAP project, presentation of the mission, vision, goals and objectives and focus on new perspectives for international development, identification of growth strategies (including financial aspects), new marketing strategies (social media) or management of various organisational challenges.

The Practical Challenge: Ocean Sole

Redesign the customer approach strategy to strengthen the company’s presence and sales internationally: networking strategies, partnerships, focus on implementing new management and marketing tools.

The project must also highlight the importance of the company and focus on improving its business model.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists. 

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies. 

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real. 

The aim is to mix together contents and network to become leaders in the strategy of your current or future company. 

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine. 

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa. 

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business. 

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field! 

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Faculty

Rome Business School’s Executive Master in Art and Culture Management is taught by highly selected international university professors, trainers, and business managers drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is oriented toward the acquisition of know-how in order to transfer skills that are truly useful for participants’ professional development.

Francesca Chialà

Program Director

Francesca Chialà, sociologist and docufilm director, is Board Member of the Rome Opera House. TED Speaker and Business Coach, she combines culture and innovation in high-impact projects.

With more than 20 years of experience in management consulting and training, Francesca Chialà combines innovation, creativity and communication, working between TV, art and sports. An entrepreneur, sociologist, filmmaker and TED speaker, she is an expert in leadership, creativity and change.

As chairwoman, she has conceived and led numerous cultural events. A documentary filmmaker for RAI5 and board member of the Rome Opera House, she has received international awards for her best practices. She was an advisor for SEBRAE in Brazil, promoting diversity in companies. An author for industry magazines, she continues to inspire and educate through her passion for art and innovation.

Giosuè Prezioso Art Curator and Consultant

He has international experience as an art curator, art and business instructor and consultant, working for companies in Austria, France, Italy, Poland, the United States and Spain. He is a PhD from the University of Reading and holds a Master of Science (MSc) in Art, Law and Business from Christie's London.

Raffaele Passerini Program Director of Master in Media & Entertainment

Raffaele received a post-graduate scholarship to study at the film-making program at the New York Film Academy, where he held the position of Instructor of Directing and Writing for American and European programs. As a writer-director, he signed the award-winning and internationally broadcast short films "The Nurse," "The Birdman," the music video "The Likes of You," and the TV documentary "Soundlabs' People" for MTV Brand New.

Andrea Caracciolo General Manager InformaSistemi S.p.a.

He has been a member of the Board of Directors of ASSIF, the Italian Fundraiser Association, since 2011, and a member of the Board of Directors of EFA, the European Fundraising Association, since 2012. He is a Senior Consultant for the Archeological Site of the Colosseum.

Eleonora Pacetti Director Young Artist Program Teatro dell'Opera di Roma

She graduated in Management for the Performing Arts from the Management School (SDA) of Bocconi University in Milan. He studied opera singing at the Fiesole School of Music and perfected his musical skills both at the Universität Mozarteum in Salzburg and privately under Lazar Berman. He currently serves as Director of the Young Artists Program at the Teatro dell'Opera in Rome.

Simona Manzoni Director of Marketing and Promotion Office at Teatro Olimpico

For 13 years, she has been the Director of Marketing and Promotion Office at the Teatro Olimpico. She has 14 years of experience as a Manager of Marketing Services and Direct Sales at Italiatour S.p.A., an Alitalia group company, and later became its CEO. She has also served as the Director of Marketing, Development, and External Relations at the Fondazione Romaeuropa and as the Event Director at Expoglobe SRL.

membri del cab foto_CAB CAROLINA PROFILO

Maria Carolina Profilo Head of Marketing and Development MAXXI National Museum of 21st century Arts

Marketing, communications and development manager with proven experience working in the fashion/luxury goods and heritage/cultural sectors managing teams transnational. She currently serves as Director of Marketing at the MAXXI Museum in Rome.

Patrizia Piergiovanni Director of Galleria Colonna Srl

She has been the Director and Curator of the artistic collections of Palazzo Colonna in Rome since 1996. A scholar of Roman and Flemish art from the mid-16th to the 17th century, with a particular focus on the Colonna patronage. Among other studies, she contributed to the publication of the volume on the history of the Colonna family from its origins to the present day; curated the Catalog of paintings in the Colonna Gallery, and collaborated on the edition of the volume "Palazzo Colonna."

Giulia Centonze Junior Specialist at Christie's

Experienced cataloger with a proven history of working in the fine arts sector. Experienced in Contemporary Art, research and evaluation. Strong knowledge of the art market. Strong education professional with a Master of Science focused in Management for Arts, Culture, Media and Entertainment from the Commercial University 'Luigi Bocconi'. She is currently a Junior Specialist at Christie's.

Your Mentors

Corporate Advisory Board

By becoming a key player in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programmes, the Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere.

Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, Rome Business School activates a process of continuously updating its training programmes through the Corporate Advisory Board, relying on numerous business interactions and inputs provided by the committee members in the annual meetings and discussions with the school.

CAB

103 Members

14 CEO and General Management

29 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your Executive Master in Art and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will assist you in developing the knowledge, market insights, and tools necessary to pursue a successful career in a specific industry. You will gain valuable contacts with top companies and recruiters.

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Do you want to start your own business or become the fresh and innovative driving force within an organisation? We will provide you with the knowledge and skills you need to discover, test, and improve your entrepreneurial abilities, develop a business idea, and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Cultural Manager
Cultural Events Manager
Curator
Art Director

Entrepreneur in the Creative and Cultural Sector
Project Manager in Artistic and Cultural Organisations
Fundraising Expert for Cultural Organizations

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Art and Culture Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Executive Master in Art and Culture Management: Financial Aid and Tuition

Fee

Payment of the participation fee of

€ 8,900

can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Academic Excellence Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Eleonora G. -Italy Gallery Specialist – Leonardo Da Vinci Experience Museum

The Master gave me the tools and knowledge, but most of all the opportunity to enhance my professional skills and start my career in the direction I wanted to go. Through the Master and Management in Arts and Culture, I realized my deep passion in the field and started to build my future opportunities step by step, and here I am, doing what I love and I couldn't be happier.

Silvia D. - Italy Junior Office Manager – Teatro dell'Opera di Roma

I wanted to live an experience in the capital of culture, Rome, and I was interested in the opportunity of doing the master completely in English, staying in an international environment. Up to this moment, the best thing that RBS offered me was definitely the chance to work in an internship at Teatro Dell'Opera di Roma.

Caterina E. - Italy Department Assistant - Blindarte

It’s a journey with lot of satisfactions, where you get to know the tools that can make your working strategies successful and interesting to the others, by complementing different cultural fields.

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