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News 10/10/2022

Rome Business School research: the Italian wine sector is confirmed as the world's largest producer

Rome Business School has published the study, “The wine business in Italy. Exports, future challenges and new professionalism.” It was edited by Valerio Mancini, director of the Rome Business School Research Center. The research analyzes the growth of the global wine market post-pandemic, th
News 06/10/2022

Neuromarketing and business: emotional and rational spheres for brand loyalty

In today’s knowledge economy, companies find themselves having to face two new realities: a market that is much more changeable and faster-moving than in the past, and consumers who are increasingly well-informed, demanding and attentive to the experiential dimension of their relationship with
News 03/10/2022

The inspiring speech by Marco Pesaresi, General Manager of Ferrarelle at the 2022 Graduation Ceremony

Become the hunter of new ideas In the speech by Marco Pesaresi, the Graduation Patron of the Rome Business School Graduation Ceremony held on 18 September 2022 at the Auditorium Parco della Musica, Rome, many interesting insights were provided for reflection. Here are some parts of his speech tha
News 03/10/2022

Rome Business School's Pitch Day 2022: 5 startups pitch in front of investors and entrepreneurs

After months of intense work in the incubation phase of the RBS4Entrepreneurship program, the 5 selected teams presented their projects to an audience of potential investors and the jury. Many the speakers and the participants, among them keynote speaker Ilaria Fava, Co-Founder and CEO of B-yond ve
News 30/09/2022

Smart City: the city of the future is getting smarter

Urban development in the 21st century has been the subject of international political debate ever since the 1972 Stockholm Conference, which came into being under the aegis of the United Nations and established UNEP, the ‘United Nations Environment Programme’, and continued with the 1992 Rio
News 27/09/2022

RBS’ Impact: September

81 of RBS’ students changed their professional future and were placed in September in companies such as Accenture, Lacoste, Medici Senza Frontiere, Danone, PWC This Blog news explains the results of the Career Services and Entrepreneurship activity carried out during the month of September.