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What are BTPs? A BTP is a financial instrument issued by the Italian Treasury to fund the national public debt. In simpler terms, when the State needs money, it issues these bonds and offers them to investors in the financial market. In return, investors lend money to the government and receive a re

The corporate landscape is currently in the midst of a profound transformation, driven by the convergence of generations and the imperative to adapt to emerging skills and artificial intelligence. To help us understand the issue we asked Valerio Mancini, Director of the Divulgative Research Center o

Strong career impact thanks to and Master’s and MBA: Rome Business School’s Employment Report 2024 reveals that 70.1 percent of RBS students received a job offer before completing their Master’s degree and 76.3 percent found an increase in salary during their studies. Growing international ex

What Is Neuromarketing? Neuromarketing is an evolving sector within marketing, merges cognitive neuroscience, economics, and psychology. It applies neuroscience techniques to traditional marketing to analyze how consumers react to various stimuli. By examining brain activity and neural signals, it s

The spirit of collaboration between the academic world and the real management sphere is becoming one of the key players in Rome Business School. In our latest Employment Report, we collected insights from some of our partner companies, to shine a light on the future of work. Alessandro Marangi has

Educational path at the Rome Business School goes beyond the classroom, it aims to be a path that deeply involves alumni and takes them on a real journey within the school.   Meetings And Connections Among The Alumni The Alumni feedback shows how this is to all intents and purposes a transformative