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Social Media have caught many businesses off guard. And it seems that for, as many that are advocating their business benefits, there are those who are underwhelmed by both their social and business impacts. The bottom line is that most businesses are still on the fence with regard to how to manage

On Wednesday, May 18, the Rome Business School had an opportunity to welcome 25 students from the University of Connecticut (UConn) who had flown all the way from the United States to be with us in Rome. Antonio Ragusa, Director and Founder of the Rome Business School, welcomed the students with a

Red Bull: un caso esemplare Quando parliamo di content marketing, parliamo della creazione di contenuti (blog post, articoli, video, infografiche, ma anche brochure e dépliant) in grado di attrarre gli utenti, conquistare la loro fiducia e trasformarli in clienti e brand ambassador. Lo scopo ultimo

On Monday, May 16th, the Rome Business School’s students had a chance to visit the best known Italian brewery in the world—no other than PERONI — in one of their many company visits. The students were warmly welcomed by the Peroni headquarters’ staff and a well-prepared and delicious breakf

With the warmer temperatures, sunny days, and blooming flowers, we once again greet the arrival of the lovely springtime here in Rome. The weather at present is so fine—it is undoubtedly a most suitable time for some sightseeing! To enrich the extracurricular activities of our students, besides de

The story of Netflix begins between 1997 and 1998, when the American company became a serious competitor of Blockbuster by offering customers a subscription that included a flat rental fee and the delivery of movies and video games for just over $8, without any time limit for the return of the film