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News 25/02/2014

Political communication and political marketing

Spin doctoring and homo mediaticus at the conference organized by the Rome Business School It was held in Rome , February 21, 2014 , the conference “Communicating the Power. The spin doctoring and marketing in politics,” organized by the Rome Business School. During the event was also presented
News 13/02/2014

“Communicating power”, a Rome Business School convention on spin doctoring and political marketing

Rome, February 21st, 6.30pm February 21st next, at 6.30pm, at the Rome Business School’s headquarters in Corso Vittorio Emanuele II 209 in Rome, a convention will be held entitled “Communicating power – Spin doctoring and marketing in politics”. A meeting on the tendencies and perspectives o
News 31/01/2014

The future of marketing; the birth of "Homo mediaticus"

An interview with sociologist Luigi Gentili Over the last few years, marketing has undergone a deep reaching evolution. The techniques employed – in advertising but also in politics – seem to be shifting towards a progressive dematerialization of the product. Image is taking over everything els
News 29/11/2013

ROME BUSINESS SCHOOL VISITS THE VATICAN MUSEUMS

Making contact with art masterpieces to enhance creativity and management innovation On Saturday the 21st of November 2013, the students of the Rome Business School took part in a new session of the institute’s LeARn To programme by visiting the world renowned Vatican Museums. This programme is ai
News 25/10/2013

Rome Business School and FAO run together to stop the hunger in its tracks

On October 20th in Rome, more than 14,000 people from all over the world ran to victory by taking part in the 2013 Hunger Run, an international sporting event organized by FAO (Food and Agriculture Organization), IFAD and WFP (World Food Programme) as part of the World Food Day. Rome Business School
News 03/10/2013

Double MBA Rome Business School-Rostov Southern Federal University

New opportunities for world-class managerial education and career development for our students A delegation of the Rome Business School visited the Higher School of Business (HSB) of the Southern Federal University of Rostov-on-Don, Russia – a university with almost a century of history. The Sout