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The ‘Sales Techniques’ Workshop On Thursday, June 23rd, the Rome Business School hosted the ‘Sales Techniques’ workshop. Our guest speaker Francesco Di Castri, who has more than 35 years of experience in leading workforces of thousands of sales persons, guided the workshop through a present

Communication is paramount in order for any environment to function. Plants do it, animals do it, and people do it too. Communication is not just the process of sending and receiving messages. It is an intricate way of giving someone else an insight into our views, standpoints, thoughts, culture, kn

Culture Minister Dario Franceschini has recently strongly advocated that ‘Italy needs to capitalize on its cultural and artistic resources, if necessary also cooperating with those private citizens who want to “adopt” a museum, a theatre, or provide the funds necessary for a restoration’. Ye

Nowadays, the Market offers a multitude of choices, each with features that would meet the needs and preferences of any customer, who would just search the global market, moving beyond the confines of the national one. Customers are experienced enough to find the sellers that are most suited to sati

New strategies for enhancing the point of sale Retail Marketing is facing new challenges and opportunities. Even compared to only a decade ago, retailers have seen their possibilities to ensure customer loyalty multiply in the face of stiff e-commerce competition, not just from big players (see Amaz

On Tuesday, May 31st, the Rome Business School’s students had a chance to visit one of the most well-known success start-up companies in Italy—Neomobile— as their latest company visit. Neomobile is a leading multinational mobile commerce group that operates on a global level. The Group provid