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On Monday, May 16th, the Rome Business School’s students had a chance to visit the best known Italian brewery in the world—no other than PERONI — in one of their many company visits. The students were warmly welcomed by the Peroni headquarters’ staff and a well-prepared and delicious breakf

With the warmer temperatures, sunny days, and blooming flowers, we once again greet the arrival of the lovely springtime here in Rome. The weather at present is so fine—it is undoubtedly a most suitable time for some sightseeing! To enrich the extracurricular activities of our students, besides de

The story of Netflix begins between 1997 and 1998, when the American company became a serious competitor of Blockbuster by offering customers a subscription that included a flat rental fee and the delivery of movies and video games for just over $8, without any time limit for the return of the film

What is Gamification? For some time, a lot of talk has been going on about gamification as an effective lever to boost marketing strategies. But what does gamification mean? Basically, gamification is the concept of applying video game mechanics and game design techniques to, promote a product and a

Welcome to the Rome Business School! What better way of starting the new academic year than a warm and friendly Welcome Party! On March 30th, The Rome Business School hosted a Welcome Party for the new students at L’Euclide Bar in Rome, Italy. Students enrolled in this academic year came from diff

Philip Kotler is recognized as one of the world’s leading marketing experts, a guru who not only gave the world a valuable guide, but was able to read the socio-economic and cultural changes well in advance and propose always innovative ideas pertaining to this discipline. Kotler has recently trie