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Language is the most remarkable way in which human beings can communicate; an exclusive ability that differentiates us from animals and other life forms. My purpose in this article is to emphasize the idea that language plays a decisive role in the entire process of marketing, especially in the late

The year 2017 starts with the internationally interesting presidential election process. On 23rd April 2017, the citizens of France are called to cast their vote and determine who is going to be the President of the French Republic for the next five years. The presidential elections have spurred thr

Alison Brittain, CEO of Whitbread (proprietary company of brands such as Premier Inn and Costa Coffee), has good advice to dispense to those who dream of becoming a CEO. The manager is one of seven women included in the FTSE 100 (as reported by Wikipedia, the share index of the 100 most highly capit

A military European Union has become reality after the announcement of European Commission’s President, Jean-Claude Juncker, of the activation of the collective defence system on 30 November 2016. This system, known as the EU Defence Action Plan, has finally taken shape and the Union is now establ

Help support a music video shoot project run by the Rome Business School students An unknown author stated that an “educational system isn’t worth a great deal if it teaches young people how to make a living but doesn’t teach them how to make a life.” The Rome Business School prides itself i

3 Unexpected ways social media made small business better We often talk about the benefits brought by social media marketing to the bottom line of a small business, but hardly ever about the internal shift that takes place within the business’ internal and administrative operations. It is true tha