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Company and enterprise online platforms ever increasingly represent a competitive advantage in terms of corporate visibility; websites, social media profiles, and all those online tools used for communication represent a company’s digital image, a powerful global shop window and the first indirect

From simple start-ups to leaders on the market: today, companies grow by going digital and using social channels. Today’s market space is a red ocean populated by both fledgling start-ups and companies with solid values and missions, but there are also many small and medium companies that wish to

The 2017 Edition of the High Specialization in Digital Marketing course has now been announced. Professionals, students, and entrepreneurs who need to acquire and consolidate their operational and managerial skills in this ever-growing specific area of marketing cannot miss it. Starting on October 2

  Zimbabwe is a country full of art and culture, and Melody Zambuko, our Master of Arts and Culture Management student, has best represented this reality in her final project. Through an impressive documentary featuring important diplomatic figures, such as the Italian Ambassador to Zimbabwe, His E

On June 23, the Rome Business School had the honour of playing host to the Ambassador of Cameroon to Italy, His Excellency Mr Dominique Awono Essama, who participated in the exhibition of the final project of our Master Course in Political Marketing presented by Mrs Laure Anny Atangana. The final p

“An artist is someone who uses bravery, intuition, creativity and boldness to challenge the status quo. And an artist takes it personally (all of it: the product, the process that created it, the reactions of the people with whom he is trying to connect).” Seth Godin Emotional marketing is ever