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Riccardo Orfei
News 17/11/2017

Insight Interview with Professor Riccardo Orfei

Riccardo Orfei, made his long career in the ICT field, starting as a system engineer (1974). Later (1987) he was appointed technical area manager and finally project manager, leading small to large size projects. In 1999, he gained his PMI (Project Management Institute) PMP (Project Management
News 14/11/2017

E-commerce: when a hosting service becomes a shop

Literally meaning electronic commerce, e-commerce is the currently widespread market practice of purchasing and selling online. It is a system that has weakened the common concept of “the shop” being the only physical place in which purchases can be made, replacing it with a comfortable and fast
News 10/11/2017

International meeting with Henan Radio & Television University

Last week, the Chinese delegation from the Henan Radio & Television University ( 河南省广播电视大学), guided by Vice President Professor Zhou Haixing and the Director Wang Rongzxian, and the Deans Zhou Xiaochuan and Liang Ertao, visited the Rome Business School’s campus for a meeting with
News 10/11/2017

The President of Jaguar & Land Rover Italy meets Rome Business School students

On the 7th of November 2017, Dr Daniele Maver, Managing Director of Jaguar & Land Rover – Italy, met the Rome Business School’s international students for a workshop on the topic of luxury sector branding. Among other crucial topics, the workshop covered a global brand’s positioning strategies
News 08/11/2017

Political Marketing Today

The purchasing decisions we make in our everyday lives are mostly based on how a product is marketed. From an attractive commercial, to a nice slogan, to bright colours, to certain product attributes or recommendations, it’s all about selling. In consideration of the above, why shouldn’t you als
News 07/11/2017

The Current Free Trade System & the American Debate - “Where are we and what is the way forward?”

The benefits of the free trade system are enormous; it has become a constantly and frequently debated topic in recent times. Not for much longer; among recent trending issues in the States, the US Congress has brought up the status of NAFTA into discussion. The North American Free Trade Association