On Wednesday the 10th of May, RBS will host students from Youngstown State University Ohio (YSU) in Rome Business School campus. In this lecture series focus on Branding, we bring together industry experts and leading professors from Youngstown State University Ohio to present their latest work and create a specialized panel discussion. YSU is an emerging urban research university located in Youngstown, Ohio, emphasizing a collaborative approach to education with over 135 undergraduate, graduate and doctorate programs. Youngstown State University (YSU) is a founded by 1908 and is fully accredited by the Higher Learning Commission.
The students will hear from experienced brand managers from Warner Bros., Discovery and Unilever. The main objective is to learn awareness of the external challenges of managing brands in the global environment. This is a great opportunity for RBS Students joined by YSU students to understand and critically assess the role of the brand within an organization s overall market position. Moreover, students will share views and ideas on current challenges and future trends.
The panel discussion is just one example of the opportunities that Rome Business School provides to its International Partners and its students. The Rome Business School international team provides a wide range of international mobility programs such as study abroad, semester abroad, bootcamps, global business programs and initiatives aimed at preparing students to become better leaders in the business world.
Students from Youngstown State University Ohio and RBS Students are welcome.
International Joint Lecture Series brings together industry experts and leading professors from our international network of universities and business school partners to present their latest work and create a specialized panel discussion.
To engage students, create new audience and deepen the knowledge and experience of the participants. The event will take the format of a traditional moderated panel discussion, with an initial 20-minute presentation for each speaker, followed by a Q&A session.
Discover more about the RBS International.