Taking the next step in your career requires more than just new skills—it demands a shift in perspective. We invite you to step into the heart of Rome Business School for an exclusive Executive Open Lesson that bridges the gap between traditional excellence and digital disruption.
On May 12th, 2026, at 18:30, we will deep-dive into the strategic evolution of EssilorLuxottica. This isn’t just a presentation; it’s a journey from the heritage of “Made in Italy” craftsmanship to the cutting edge of wearable technology. Whether you join us in person at our Rome Campus or connect Online, you’ll experience firsthand the high-level debate and “learning by doing” methodology that define our Executive programs.
In a world where technology moves faster than ever, how does a luxury giant stay ahead? During this session, we will unpack how EssilorLuxottica is successfully navigating the tech-luxury ecosystem.
We will explore the impact of the Ray-Ban Meta smartglasses, analyzing how wearable devices are changing consumer behavior. You will learn how to leverage Data-Driven strategies to create immersive, personalized retail experiences—moving beyond the product to sell a lifestyle. Furthermore, we’ll look at international expansion, specifically how the brand tailors its innovation for high-growth markets like the UAE, proving that radical innovation can thrive without losing brand authenticity.
By joining this Open Lesson, you are getting a glimpse into Italy’s most international business school. With a vibrant community of 3,395 students representing 161 nationalities, Rome Business School is more than a school—it’s a global hub. As part of the Planeta Formación y Universidades network, we connect you to an elite ecosystem across 25 countries, all dedicated to our mission: “Better Managers for a Better World.”
Managers, professionals, and entrepreneurs interested in Executive Masters.
One hour of real-world case analysis, business strategies, and a final Q&A session.
Participation is free. Register to confirm your seat in the classroom.
Yes, the Admissions team will be available at the end of the lesson for individual consultations.