Module 1 | Marketing insights | 15 ECTS / 30 UK Credit
Technology in the workplace is changing at a fast pace, with organisations striving to utilising tech to develop efficient business models. This module will introduce learners to emerging technologies and attitudes in the workplace. Students will examine how these new technologies are impacting business and been encouraged to identify potential opportunities for the future.
They will also examine shifting cultures and attitudes in the workplace environment and the development of these.
Module 2 | Consumer culture | 15 ECTS / 30 UK Credit
The central focus of marketing management is the consumer, and in particular the consumer’s, needs, wants, and demand. Marketing practices evolve from an understanding of consumer behaviour. This module examines how and why consumers think, feel and behave the way they do and what this means for marketing products, services, ideas, and experiences in contemporary society.
Students will learn how marketers identify and exploit various sources of influence that can determine and inform the decision-making process of individuals and groups. Students will build upon theoretical insights gained from these perspectives to critically evaluate current aspects of consumer culture such as the role of brands in consumers’ lives, the uses and consequences of communications campaigns, the formation of late-modern personalities and marketplace
communities.
Module 3 | Business Enterprise | 15 ECTS / 30 UK Credit
Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that’s part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.
Module 4 | The future of work | 15 ECTS / 30 UK Credit
Technology in the workplace is changing at a fast pace, with organisations striving to utilise technology to develop efficient business models. You are introduced to emerging technologies and shifting attitudes in the workplace, examining how these new technologies are impacting business and identifying opportunities for the future.
Module 1 | Marketing in practice | 15 ECTS / 30 UK Credit
This module aims to extend existing knowledge and comprehension of marketing concepts and tools into the marketing management area with a view to the creation of a marketing appraisal / strategic marketing plan which is appropriate to an identified target audience, and which acknowledges and accommodates the opportunities and threats presented by the marketing environment (including an analysis of social, cultural, technological, economic, and political trends).
Successful marketing managers must have a sound understanding of the strategic choices available to them if they are to meet the demands of a rapidly changing marketing environment.
Module 2 | Social media management | 15 ECTS / 30 UK Credit
Social media can be defined as computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks.
Increasingly businesses are developing their social media channels to engage with clients and showcase their products and services.
Students on this module will create content and manage social media accounts for their own course of study. The students will be provided with the opportunity to experiment with different types of content and analyse the metrics in real- time to understand how to create high-performing content.
Module 3 | Consultancy in practice | 15 ECTS / 30 UK Credit
This module aims to extend existing knowledge and comprehension of marketing concepts and tools into the marketing management area with a view to the creation of a marketing appraisal / strategic marketing plan which is appropriate to an identified target audience, and which acknowledges and accommodates the opportunities and threats presented by the marketing environment (including an analysis of social, cultural, technological, economic, and political trends).
Successful marketing managers must have a sound understanding of the strategic choices available to them if they are to meet the demands of a rapidly changing marketing environment.
Module 4 | The future of you | 15 ECTS / 30 UK Credit
This module unpacks the importance of life-long learning and self-development. Learners will be encouraged to explore potential career pathways and explore their curiosity through available online short courses
Learners will have the opportunity to develop themselves in preparation for their future career including their personal branding and online presence.
Module 1 | Reimagining the Future of Business and Society | 15 ECTS / 30 UK Credit
This module unpacks the UNSustainable Development Goalsand asks students to explore theutopian opportunities if the goalsare met or the dystopianopportunities if they remainunmet. Learners are encouragedto understand the global impactthese goals have through asystems-thinking lens. They willhave the opportunity to examineglobal challenges and providetheir solutions. The module willbe assessed through theproduction of a portfolio of workplus team and individualproblem-solving exercises.
Module 2 | Marketing research | 15 ECTS / 30 UK Credit
The aim of this module is to developstudents’ understanding ofmethodology, research design and arange of marketing research skills,as well as ethical conduct inresearch.
The module is designed toaddress challenges frequently facedby undergraduate students,including linking theory andresearch literature to practice usingcontemporary business examples,framing correct research questionsand objectives, identifying, andcomprehend appropriate researchmethods and data analysistechniques.
On successfulcompletion of this module studentsshould be able to design anddevelop a research proposal whichaddresses a contemporarymarketing issue
Module 3 | Digital media and Content Marketing | 15 ECTS / 30 UK Credit
In this module, students will learn transferable skills suited to a wide range of industry sectors, beginning by enhancing your understanding of Digital Marketing. This is an essential skill that is in high demand to enhance employability. Student will learn digital communications and building blocks, including target audiences, behavioural marketing, audience profiles, current trends, channels, graphic design, video production, scheduling, testing, and measuring
Students will learn lectures and practical sessions studying industry case studies, through engagement with industry keynote speakers and by creating focused portfolio work to provide inspiration, context, and opportunity to put the theory into practice.
Module 4 | Marketing project | 15 ECTS / 30 UK Credit
This module is based arounda marketing live projectselected by the student inconsultation with the moduleleader.
The module provides studentsthe opportunity utilise theknowledge and skillspreviously gained throughouttheir degree course toproduce an original practicaland/or research project.Students will be required tocarry out in-depth research tovalidate the theory, developsolutions, producedeliverables, and or makeappropriate recommendationsfor a live organisation.
Practical-research-basedlearning encourages studentsto be active learners anddecisionmakers and toimprove their marketingeffectiveness and efficiency









