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Bachelor's Degree in Business and Marketing


The Bachelor in Business and Marketing is a three-year program offered by Rome Business School, entirely taught in English. Designed for high school students and recent graduates, the course provides a solid foundation in business management, marketing strategy, and digital communication, while exploring the economic and cultural dynamics that influence global markets. It prepares professionals ready for entry-level roles in marketing, sales, brand management, and business development in international and competitive environments.

University Partner
Formula Full Time - 180 ECTS / 360 UK CREDIT
Method On Campus
Language English
Start Date April 26 / October 26
Enrollment 73%
Available seats 21
Scholarship
30% UP TO

Bachelor’s Degree in Business and Marketing Overview

The Bachelor’s Degree in Business and Marketing is a three-year program designed to provide students with a comprehensive education in the key areas of business management, marketing strategy, digital communication, and consumer behavior.

Through an innovative teaching approach that combines theory, practice, and real-world case studies, the program develops the creative, analytical, and strategic skills essential for understanding and influencing today’s global markets.

Students learn to analyze market trends, design effective marketing campaigns, and develop business strategies that drive growth and innovation, building a solid foundation for a career in marketing, sales, brand management, or business development.

With a strong international and professional focus, the Bachelor in Business and Marketing prepares graduates to enter the global job market with competence, creativity, and strategic vision.

A Powerful Blend of Theory and Practice

Success in the business and marketing world requires more than theoretical knowledge — it demands the ability to transform ideas into strategic actions. This program bridges academic learning with real-world experience, allowing students to develop a global business mindset supported by strong practical and creative skills.

Through projects, simulations, and real marketing case studies, students apply what they learn to authentic business scenarios, strengthening their analytical thinking, creativity, problem-solving, and decision-making abilities in a dynamic and interactive learning environment.

Job-Market Ready from Day One

The Bachelor in Business and Marketing represents a starting point, not a destination: what truly matters is being practically prepared to enter the job market with confidence and competence. The program provides students with hands-on skills, real-world experience, and a problem-solving mindset, shaping professionals ready to create value from day one.

Thanks to a curriculum designed around real market needs and the evolving dynamics of the financial and economic sectors, graduates develop an analytical and strategic mindset that enables them to successfully face the challenges of today’s global business environment.

Earn a UK Degree in the heart of Rome

Rome Business School and Teesside University have partnered to deliver an outstanding academic path. Students complete 180 ECTS and 360 UK credits, achieving two valuable qualifications: - Bachelor of Science in Business and Marketing, awarded by Teesside University, recognized for its academic excellence and global standards. - Diploma in General Managament, issued by Rome Business School, with a practical, career-focused approach. This unique combination blends international recognition with the cultural experience of studying in Rome, equipping students to thrive in today’s competitive business world.

Career support to Kick Start Your Career

Access personalized career services designed to help you achieve your professional goals. From coaching and interview preparation to tailored opportunities on our exclusive job portal, you will be guided every step of the way. With Italy’s largest Career Fair, where over 100 companies and 200 recruiters meet students for 2,400 interviews in just one day, you will benefit from unique exposure to global employers. Thanks to this network and continuous support, the majority of students secure job offers before graduation.

Learn from Industry Practitioners and Build Cutting-Edge Skills

Gain real-world insights from executives at companies such as Google, Meta, Nike, Coca Cola, and J&K Tax through projects, expert talks, and company visits. These experiences take learning beyond textbooks, immersing you in the realities of today’s global economy. At the same time, exclusive programs such as the Leadership Program and the InsightX Program will equip you with in-demand skills. You will build digital expertise step by step, from Excel, Marketing Intelligence, and Canva design to Google Analytics, Tableau, and Marketing Automation, ensuring that theory is consistently transformed into practice.

Increase Your Employability through Customization Tracks

Tailor your academic path by choosing one of three specialization tracks: Artificial Intelligence, Entrepreneurship & Innovation, or Careers in Italy’s Public Sector & NGOs. Each track combines academic study with practical applications through case studies, assessments, and interactive projects. In addition, you will have the chance to participate in international bootcamps in China for on-campus students or in Rome for online students, expanding your cross-cultural skills and professional network while gaining valuable exposure to global business environments that takes you beyond the classroom and into real-world impact.

International Bootcamps in Barcelona: Enhance Your Global Perspective and Career

Every year, students can gain a unique advantage by participating in exclusive International Bootcamps held in 12 dynamic cities across 4 continents, including Silicon Valley and China. All students will have access to the Bootcamp in Barcelona, where they will experience hands-on learning, real-world business challenges, and exposure to global markets and cultures. These immersive experiences help enhance their managerial and entrepreneurial skills.

Among our partners:

Double Title in Partnership with Teesside University

Rome Business School and Teesside University have established a partnership to offer a unique academic experience that combines two complementary educational approaches. This collaboration provides students with a comprehensive, internationally recognized education, equipping them with the skills and knowledge needed for a successful global career.

Through this partnership, students will earn 180 ECTS and 360 UK university credits, obtaining two prestigious qualifications:

  • Bachelor in Business and Marketing, awarded by Teesside University
    This internationally accredited qualification ensures global recognition and academic credibility. Graduates receive a degree that meets the UK higher education standards, opening doors to professional opportunities worldwide.
  • Diploma in Business and Marketing, awarded by Rome Business School
    This is a highly professional program designed to fully prepare students for the job market. By combining practical skills, industry insights, and real-world case studies, the diploma provides graduates with a comprehensive understanding of business dynamics, enabling them to enter the workforce ready to create impact from day one.

Faculty 

The Bachelor in Business and Marketing at Rome Business School is taught by an international faculty of experts, finance professionals, and business leaders. Coming from backgrounds such as consulting, auditing, investment management, and corporate strategy, professors bring real-world experience and practical expertise into the classroom, offering students a direct perspective on the business and financial markets.

The program adopts a practice-oriented teaching approach, combining solid theoretical foundations with hands-on exercises, real case analyses, and business projects. The focus is on developing the technical and decision-making skills essential to operate effectively in today’s economic environment.

Thanks to a curriculum aligned with current financial industry needs and strong connections with the business world, this degree program prepares professionals ready to build successful careers in accounting, consulting, and international financial management.

+237 Lecturers and professors
56% of the faculty holds an MBA or PhD
74% International Career: Professors working in Multinationals or have experience abroad Italy

Federica Salvatori PhD

Associate - Dean of Rome Business School and Program Director Dr. Federica Salvatori is an accomplished academic in higher education with a PhD in Accounting. She has held various academic positions in the UK since 2011, contributing to accounting research and teaching. With leadership experience focused on student learning, she also brings insights into the Italian and US education systems, enhancing her global perspective.

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Vincenzo Mazzotta Program Director of Master in Finance

He is a Chartered Accountant, University Lecturer, and Consultant with a robust academic and professional background. He holds a PhD in Economy and Finance for Business from La Sapienza University and an MBA with final distinction from the University of Buckingham (UK). Additionally, he has obtained various executive courses from top institutions such as SDA Bocconi and University of Milan and a Master in Project Management. He is currently the Director of the Executive Master in Finance and Financial Markets at Rome Business School (2023-Present), and an Adjunct Professor at multiple universities.. In 2010, he founded Studio Mazzotta, a financial consulting firm that specializes in Corporate Finance, Business Valuation, Project Management, and Grant Management for both enterprises and public bodies. His career spans over 15 years in Subsidized Finance and Corporate Finance, with previous positions at SACE (Export Credit Agency) and Invitalia. He is also a Research Fellow and has contributed to publications in journals and conferences on topics like entrepreneurship, managerial decision-making, and corporate finance. Furthermore he is the winner of the Best Program Director Award 2025 In recognition of your outstanding leadership, dedication,and excellence in program direction.

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Antonio Scialletti Senior Advisor for international business development strategies & Geo-politics impacts

Antonio Scialletti is an experienced senior strategy advisor with over 25 years of expertise in international business development and management consulting, living and working in USA (Boston and Seattle) for 4 years, 8 years in Milano-Italy in Deloitte, and 8 years in Shanghai-China. He currently serves as MBA Program Director and Strategy Professor at Rome Business School since 2019, where he leads business strategy courses. . Additionally, he is Strategy Director & Project Leader for the LIFE Project at SBS Group in Varese, Italy, focusing on international business development and sustainable projects. Mr. Scialletti’s career includes leadership roles such as CEO of GEA International in Shanghai and General Manager at William George Asia Ltd. He has significant experience in strategic planning, business development, and market entry, particularly in Europe and China. His consulting work has spanned across diverse sectors, including industrial and management consulting.He holds an MBA from Boston University and a Master’s in Electrical Engineering from the University of Rome Tor Vergata. Mr. Scialletti has worked in multiple global markets, including the U.S., Italy, China, and Europe, contributing to the growth and success of international businesses.

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Marshall Langer Program Director of Master in Finance

Marshall Langer is a native of Miami, Florida. He received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in Counseling Psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate and he is also a Trained Group Counselor. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management (Rome, 2006) and co-authored of Leveraged Buyouts (Rome, Kappa, 2012).

Valentine_professor
Natasha Valentine Program Director of Master in HR & Organisation

Natasha Valentine is a Canadian Human Resources Generalist & Consultant with 20+ years of international experience from a variety of sectors.  The last three years have been in the academic sector, primarily with Rome Business School as a Program Director and Lecturer for the International Human Resources Master programme. Having a culturally-diverse mentality has helped her to understand and interact better with employees, students and professionals.​ Natasha has notable experience in recruitment, employment law compliance and career coaching. Natasha also participates as a Guest Speaker for local universities in Rome on subjects such as Sexual Harassment and Bias in the workforce.

VALENTINO
Valentino Megale CEO Softcare Studios

Valentino Megale is a tech entrepreneur, biologist, and innovation advocate specializing in mental well-being through immersive technologies and data monitoring. He is the CEO and co-founder of Softcare Studios, a digital health startup that leverages advanced technologies to enhance medical treatments and support patients’ mental health. Valentino has over 7 years of professional experience in the digital health sector. He holds a PhD in Neuropharmacology from the "D’Annunzio" University of Chieti, with international experience in Austria and France. He is also an online lecturer in immersive technologies at the Web Marketing Festival and serves as Program Director and lecturer at Rome Business School. His academic background spans 6 years, focusing on neuropharmacology and biotechnology. Throughout his career, he has received several awards, including “Best E-Health Startup” at the Startup Europe Awards, and has taken part in international acceleration programs such as Accelerace and TMCx. He has spoken at prestigious events like TEDx and participated in innovation challenges with global companies such as Pfizer and Merck.

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Francesco Landolfi Program Director of Master in Marketing

Francesco Landolfi is a seasoned executive with over 30 years of experience in leadership roles across e-health industrie, private equity, and, management consulting, covering international managerial positions in sales and marketing at major companies such as Microsoft, Baxter, and IBM. He currently serves as a lecturer and external professor specializing in Entrepreneurship and International Business Management, having developed a course on "Managing Entrepreneurial Ventures" for MBA students He holds a Master of Business Administration from Harvard University, with a concentration in Finance and International Business, and a degree in Economics, cum laude, from L.U.I.S.S. University in Rome. Mr. Landolfi has also taught on subjects related to international business, having contributed to academic institutions globally. Mr. Landolfi’s extensive professional experience includes senior roles at major firms such as Microsoft Italy, Arthur D. Little, and Arventia Capital, where he led strategic projects in e-health, digital health, healthcare SMEs, and private equity investments, particularly in small and medium-sized enterprises. He has been instrumental in the development of groundbreaking technologies and projects in health services and has forged strong international corporate relationships, particularly in Europe, Asia, and the Americas. He is also involved in several advisory and board roles and has contributed to numerous cross-border business initiatives. Outside of his professional achievements, Mr. Landolfi is an active member of Harvard University’s Fund Raising Alumni Committee. He is program director at RBS of the master in Marketing & Sales since 2018.

Sabina Eminente
Sabina Eminente Partner yourCMO

An international manager with extensive experience across tier-1 brands and industries. She started her career at Bocconi University as Researcher and Adjunct Professor in Marketing, then moved to Nestlé Italy in various marketing and innovation roles up to Group Brand Manager. She’s currently Partner of YourCMO, providing fractional management and marketing consulting services to companies.​​

ANDREA MICANGELI
Andrea Micangeli Regional Director at the National Academy of Engineering

Andrea Micangeli, Ph.D., has over 30 years of experience in the field of renewable energy and international cooperation. He is currently an Associate Professor at the State University of New York and a lecturer at Sapienza University of Rome, where he has been teaching since 2001.He earned his Ph.D. in Engineering, focusing on appropriate technologies for renewable energy in developing countries, from Sapienza, where he also completed his Master’s degree in Mechanical Engineering. His academic research focuses on both simple and complex renewable energy systems.Dr. Micangeli has over twenty years of international academic experience, with appointments at Columbia University, Oxford, Cambridge, and several universities in Latin America and Africa. He is the coordinator of the FS4MGO research group and serves as the European focal point for the Grand Challenges Scholars Program, promoted by the U.S. National Academy of Engineering.He has authored more than 100 scientific publications, supervised 10 Ph.D. dissertations, and collaborated extensively with industrial partners and international institutions including Enel, RES4Africa, MIT, and UNIDO.In 2018, he received recognition for innovation in university teaching, particularly for his course “Field Study Abroad”, which has involved over 400 students in fieldwork across 80 rural development projects. These projects are deeply rooted in his 25 years of experience in international cooperation, during which he has conducted research in 34 countries across Africa, Asia, and Latin America—notably in South Africa, Mexico, Iraq, Afghanistan, India, Chad, Cameroon, Kenya, Uganda, Rwanda, Burundi, Costa Rica, Nicaragua, Guatemala, and Honduras.Dr. Micangeli is also responsible, on behalf of RES4Africa and the ENEL Foundation, for the scientific and educational program of the Micro Grid Academy (operating in Nairobi, Lusaka, Addis Ababa, and Cape Town), which fosters cooperation between research centers, private companies, and public agencies.

CARMINE
Carmine Buono Senior Technical Manager / Solution Architect at SFERANET

Carmine Buono is a highly experienced IT Manager and Principal Solution Architect with over 25 years of experience in multiple IT disciplines and industries. Currently, he works at Olidata SpA as IT Manager and Principal Solution Architect, where he leads complex projects in AI, Machine Learning, and cybersecurity, serving high-profile clients such as Italian Banking Group and Bank of Italy. His career spans roles in various leading companies, including Integris SpA and CRISMA srl, where he managed advanced AI-driven solutions and cybersecurity projects for organizations like Terna, TIM, and Poste Italiane. Carmine is also a faculty member at Rome Business School, teaching subjects related to Data Science, AI, and Big Data. He holds certifications such as PMP® and is accredited in Splunk sales. His academic background includes a Bachelor's degree in Computer Science Engineering and a Master's degree in GIS. Fluent in Italian and English, he is a recognized expert in AI and cybersecurity.

ALESSANDRO VILLADEI (1)
Alessandro Villadei CEO and Founder of AVOR Consulting

Alessandro is the CEO and Founder of AVOR Consulting, a strategic advisory firm specializing in leveraged buyouts (LBOs), mergers and acquisitions (M&A), and corporate restructuring. Prior to establishing his firm, he worked for a New York-based consultancy within the Complex Valuation and Litigation Finance department. His diverse professional background includes experience as a Hedge Fund Analyst, focusing on restructurings and workouts; a Chief Financial Officer (CFO); a university professor; and a consultant in project finance. Furthermore, he has authored several articles for the financial platform Seeking Alpha. Alessandro holds a Bachelor of Science in Economics & Business Administration. He is a candidate for the CFA Level III designation, having successfully passed the preceding two levels. His credentials also include the Bloomberg Market Concepts (BMC) certificate and advanced expertise in Excel-based financial modeling.

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Raffaele Mannella Program Director of Master in Entrepreneurship

Over 26 years of experience as an Export Manager, Entrepreneur, and Project & Operations Manager, with a focus on enterprise software applications and professional services. Passionate about Project Management, particularly in the Information Technology sector, he is a certified Project Management Professional (PMP). In 2005, he co-founded Comtaste S.r.l., an IT consulting firm where he still serves as CEO, primarily overseeing strategic projects for the company and directly managing key clients, including several multinationals such as Adobe, Google, and HP. In 2019, he founded TS Mood S.r.l., an innovative startup operating in the online booking sector for tourism. He is also the Program Director of the Master in Entrepreneurship & Innovation at Rome Business School.

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Dr Layal Isskandarani Lecturer in Economics at Teesside University

Dr Layal Isskandarani is a Lecturer in Economics at Teesside University since May 2024, and the course leader for BSc (Hons) Business Economics since January 2025. She has a Fellowship and an External Examiner certificate from the Advance HE. Prior to this, Layal has worked as the Coordinator for the Postgraduate Programmes at the School of Management and Economics of the University of Kurdistan Hewlêr, (September- April 2024), and as the Chair of the Department of Finance (2017-2021) in parallel to being a Coordinator of Economics and Statistics subject areas (2017-2023) at the Modern University for Business and Science (MUBS) in Lebanon. Dr Isskandarani has worked as a Lecturer in Economics, Finance, Strategic Management, and Statistics subject areas in the HE sector for over a decade. She also delivered sessions on Finance in Poland and Spain as a visiting Lecturer. During 2013-2023, Dr Isskandarani taught Level 4-7 Economics, Finance, and Business Management modules of the Cardiff School of Management (UK) at MUBS. Layal Isskandarani holds a Doctor of Business Administration degree (Specialisation: International Trade in Education Services) from the University of Staffordshire (UK) and is greatly interested in the areas of Economics, Finance, and International Business. She is involved in research supervision of master and doctoral-level students and demonstrates a strong commitment to research-informed teaching, innovative pedagogy, and collaborative research.

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Beverly Rutter BA (Hons), PGDip Enterprise Management, PGCert Learning and Teaching in Higher Education, Fellow of the Higher Education Authority, CIMA.

An experienced and qualified senior lecturer, with over ten years of expertise in teaching Accounting, Finance, and Business Management at both undergraduate and postgraduate levels. With a highly applied approach to teaching, drawing on over twenty years of professional experience within blue-chip PLCs and the public sector as a qualified management accountant (CIMA), they bring real-world knowledge into the classroom. Currently serving as the Course Leader for the Accounting and Finance BSc (Hons) programme at Teesside University, they have previously held leadership roles in various modules and have managed international recruitment and placement coordination. Their passion lies in management accounting, and they aim to bring topics to life both in the classroom and online. Known for a lively and engaging teaching style, their specialist interests include enhancing the student experience and achievement, both inside and outside the learning environment. This includes supporting international students and those balancing study with work and home commitments.

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Dr Min Prasad Bhandari Lecturer in Digital Marketing at Teesside University

Dr Min Prasad Bhandari is a Lecturer in Digital Marketing at Teesside University. He obtained his PhD from Abertay University, Scotland. He also has a master’s in business administration from the University of Wales, Lampeter and an MA in English, from Tribhuvan University. Before joining TUIBS, he worked as a Lecturer in Business Management at the University of Essex, UK. He also has more than ten years of teaching experience in Nepal before moving to academia in the UK. His research interests have revolved around the broad area of Marketing, Digital relationship marketing, and Entrepreneur marketing. His work thereby includes the pursuit of determinants of consumer behaviours, for example, consumer engagement and brand evangelism, drawn from a diverse set of psychology, sociology, and marketing theories. His work has been published and under review in journals such as IJEBR(3*), Journal of Product and Brand Management, Journal of the International Council for Small Business and Marketing Intelligence & Planning. He also serves as a regular reviewer for journals such as Journal of Product and Brand Management, Marketing Intelligence & Planning. He is a Fellow of the Higher Education Academy.

Curriculum | Bachelor's Degree in Business Economics

1° Year
2° Year
3° Year

Module 1 | Marketing insights | 15 ECTS / 30 UK Credit

Technology in the workplace is changing at a fast pace, with organisations striving to utilising tech to develop efficient business models. This module will introduce learners to emerging technologies and attitudes in the workplace. Students will examine how these new technologies are impacting business and been encouraged to identify potential opportunities for the future. ​

They will also examine shifting cultures and attitudes in the workplace environment and the development of these.​

Module 2 | Consumer culture | 15 ECTS / 30 UK Credit

The central focus of marketing management is the consumer, and in particular the consumer’s, needs, wants, and demand. Marketing practices evolve from an understanding of consumer behaviour. This module examines how and why consumers think, feel and behave the way they do and what this means for marketing products, services, ideas, and experiences in contemporary society​.

Students will learn how marketers identify and exploit various sources of influence that can determine and inform the decision-making process of individuals and groups. Students will build upon theoretical insights gained from these perspectives to critically evaluate current aspects of consumer culture such as the role of brands in consumers’ lives, the uses and consequences of communications campaigns, the formation of late-modern personalities and marketplace
communities.​

Module 3 | Business Enterprise | 15 ECTS / 30 UK Credit

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that’s part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for​ your business idea.

Module 4 | The future of work | 15 ECTS / 30 UK Credit

Technology in the workplace is changing at a fast pace, with organisations striving to utilise technology to develop efficient business models. You are introduced to emerging technologies and shifting attitudes in the workplace, examining how these new technologies are impacting business and identifying opportunities for​ the future.

Quantitative Methods in Business and Economics | 15 ECTS / 30 UK Credit

Module 1 | Marketing in practice | 15 ECTS / 30 UK Credit

This module aims to extend existing knowledge and comprehension of marketing concepts and tools into the marketing management area with a view to the creation of a marketing appraisal / strategic marketing plan which is appropriate to an identified target audience, and which acknowledges and accommodates the opportunities and threats presented by the marketing environment (including an analysis of social, cultural, technological, economic, and political trends). ​

Successful marketing managers must have a sound understanding of the strategic choices available to them if they are to meet the demands of a rapidly changing marketing environment.​

Module 2 | Social media management | 15 ECTS / 30 UK Credit

Social media can be defined as computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks.​

Increasingly businesses are developing their social media channels to engage with clients and showcase their products and services.​

Students on this module will create content and manage social media accounts for their own course of study. The students will be provided with the opportunity to experiment with different types of content and analyse the metrics in real- time to understand how to create high-performing content.​

Module 3 | Consultancy in practice | 15 ECTS / 30 UK Credit

This module aims to extend existing knowledge and comprehension of marketing concepts and tools into the marketing management area with a view to the creation of a marketing appraisal / strategic marketing plan which is appropriate to an identified target audience, and which acknowledges and accommodates the opportunities and threats presented by the marketing environment (including an analysis of social, cultural, technological, economic, and political trends). ​

Successful marketing managers must have a sound understanding of the strategic choices available to them if they are to meet the demands of a rapidly changing marketing environment.

Module 4 | The future of you | 15 ECTS / 30 UK Credit

This module unpacks the importance of life-long learning and self-development. Learners will be encouraged to explore potential career pathways and explore their curiosity through available online short courses​

Learners will have the opportunity to develop themselves in preparation for their future career including their personal branding and online presence.

Business Enterprise | 15 ECTS / 30 UK Credit

Module 1 | Reimagining the Future of Business and Society | 15 ECTS / 30 UK Credit

This module unpacks the UNSustainable Development Goalsand asks students to explore theutopian opportunities if the goalsare met or the dystopianopportunities if they remainunmet. Learners are encouragedto understand the global impactthese goals have through asystems-thinking lens. They willhave the opportunity to examineglobal challenges and providetheir solutions. The module willbe assessed through theproduction of a portfolio of workplus team and individualproblem-solving exercises.

Module 2 | Marketing research | 15 ECTS / 30 UK Credit

The aim of this module is to developstudents’ understanding ofmethodology, research design and arange of marketing research skills,as well as ethical conduct inresearch.

The module is designed toaddress challenges frequently facedby undergraduate students,including linking theory andresearch literature to practice usingcontemporary business examples,framing correct research questionsand objectives, identifying, andcomprehend appropriate researchmethods and data analysistechniques.

On successfulcompletion of this module studentsshould be able to design anddevelop a research proposal whichaddresses a contemporarymarketing issue

Module 3 | Digital media and Content Marketing | 15 ECTS / 30 UK Credit

In this module, students will learn transferable skills suited to a wide range of industry sectors, beginning by enhancing your understanding of Digital Marketing. This is an essential skill that is in high demand to enhance employability. Student will learn digital communications and building blocks, including target audiences, behavioural marketing, audience profiles, current trends, channels, graphic design, video production, scheduling, testing, and measuring

Students will learn lectures and practical sessions studying industry case studies, through engagement with industry keynote speakers and by creating focused portfolio work to provide inspiration, context, and opportunity to put the theory into practice.

Module 4 | Marketing project  | 15 ECTS / 30 UK Credit

This module is based arounda marketing live projectselected by the student inconsultation with the moduleleader.

The module provides studentsthe opportunity utilise theknowledge and skillspreviously gained throughouttheir degree course toproduce an original practicaland/or research project.Students will be required tocarry out in-depth research tovalidate the theory, developsolutions, producedeliverables, and or makeappropriate recommendationsfor a live organisation.

Practical-research-basedlearning encourages studentsto be active learners anddecisionmakers and toimprove their marketingeffectiveness and efficiency

Two Skills Development Programs

In their first year, students have the opportunity to enroll in two highly valuable, voluntary skill development programs: the Leadership Program and the InsightX Program. While participation is optional, these programs significantly enhance students’ CVs and provide a competitive edge in their future careers. Each program is structured into three progressive levels, with Level 1 completed in Year 1, Level 2 in Year 2, and Level 3 in Year 3. Upon completing each level, students can choose to continue to the next level in the following year.

Both programs are designed to provide students with a blend of leadership and technical skills, ensuring they are well-prepared for the demands of the modern workplace. These programs not only support academic excellence but also offer practical tools to achieve long-term career goals.

The Leadership Program is designed to help students cultivate key skills essential for both academic success and future career development. Over the course of the three levels, students will gain expertise in leadership, teamwork, and other critical professional skills that prepare them for workplace challenges.

  • Level 1
    • Collaboration and Teamwork
    • Public Speaking
  • Level 2
    • Conflict Management
    • Emotional Intelligence
  • Level 3
    • Leading Projects and Managing Teams

The InsightX Program equips students with cutting-edge data and technology skills that will set them apart in today’s tech-driven job market. By mastering these skills, students will gain a strong competitive advantage, enhancing their ability to work with data, artificial intelligence, and advanced programming techniques.

  • Level 1: Working with Data and AI
    • Fundamentals of Excel
    • Foundations of AI
    • Introduction to Prompting
  • Level 2: Data Analysis and Visualisation
    • Excel for Managers
    • Data Analytics
    • Data Visualisation
  • Level 3: Programming
    • Programming in R
    • Basic SQL for Data Analysis

Career Services

During your Bachelor, you will have the support of our dedicated Career Centre team at your disposal. With more than 10 years of experience in the education sector, we are committed to guiding talented young people and managers in building their professional future by offering a pathway tailored to their skills, aspirations and goals.

Professional processes are not one-sizefits-all. For this reason, we have designed several routes for different professional moments. Through a detailed analysis of your background and your future prospects, we will help you choose the route that best suits you and you will have a team of specialized professionals to advise you throughout the whole process. the journey. Our advisors will give you the tools you need to reach your full potential and achieve the professional
advancement you are looking for. Each route can be personalized to design a unique learning path, like your fingerprint. Because your future is yours alone and you are the one who sets the destination.

Career Starter

This route is for students that are looking for:
→ Entry into the labor market
→ New job opportunities
→ Development of specific competences
→ Improving key skills
→ Networking

The path is designed for young professionals who, despite having achieved their first objectives and degree, look ahead and face new challenges, searching heir first job position and with which to test their talents and knowledge. Throughout this pathway students will delve into subjects and skills development that may be useful and necessary both in their current pathway and in the future. Students will be guided and reach their objectives thanks their personal effort, the advice of our team of professionals and the other students themselves who are competing to reach the same goal. Together they will be able to create a networking bubble that will help them get there.

Especially for our young talents we’ve built multiple touchpoints with companies and the labour market, which maximum expression is the Yearly Career Fair.
Rome Business School is committed to maximizing the career impact of its students, offering unparalleled opportunities to connect with top employers. The Career Fair, the largest recruitment event organized by a business school in Italy, brings together world-renowned companies such as Balenciaga, Toyota, IBM, L’Oréal, and Microsoft.

2400 Interviews daily
+340 Job vacancies available
+100 Companies
71% of Students received a job offer right after the event

Rome Business School International Bootcamps experiences

Bootcamps are an intensive and highly engaging experience that allow participants to fully immerse themselves in a given topic or sector. During a bootcamp, students have the opportunity to deepen their skills, acquire new knowledge and put into practice what they have learnt through a combination of theoretical lectures, practical workshops and collaborative activities.

Throughout the week, you will have the opportunity to immerse yourself in an intensive and engaging business experience. You will face stimulating challenges, interact with experienced managers, students and lecturers, and have the opportunity to develop your own project. This project, the result of your commitment and creativity, will be presented at the end of the Bootcamp Experience, allowing you to showcase your skills and ideas in front of an audience of experts and industry professionals. It will be a unique opportunity to test your skills, receive valuable feedback and deepen your knowledge of the corporate world, contributing to your professional growth and development.

List of International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

RBS_LOGHI

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Bachelor’s Degree in Business and Marketing. The candidate’s academic history, previous experiences in the topics covered in the Bachelor and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Payment and Fee – Year 1

Payment of the participation fee of

€ 7,900 – September 2025

can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Tuition Reduction Options

Rome Business School seeks driven and proactive students to join our programs. While we do not offer traditional scholarships, we provide several opportunities to reduce your tuition fees. Our goal is to maintain competitive and fair tuition rates, offering accessible options that allow you to join the program under the best possible conditions.

  • Administrative discount: 10% for those who choose the Full Payment method
  • Early Decider Reduction: 30% for those who take advantage of their first deadline of acceptance

For more information in how to take advantage of those opportunities, ask about it during your informative session. Availability might vary depending on the application date.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

Student Testimonials

M. K. – Serbia Tourism & Hospitality
"I consider that the most valuable thing about RBS is its cultural richness. It is possible to do networking with people from many countries. It is also good that most of these people have a strong professional background, so it is possible to learn from them and share knowledge."
S. B. – Romania HR and Organization
"The international environment, the modular teaching system, and the personal experiences shared by both faculty and students are the most valuable aspects of RBS."
Carla Gaspar HR & Organization
Studying at RBS was transformative. I made invaluable connections, including a mentor who greatly influenced my growth and a close friendship with a fellow student. RBS not only equipped me with essential skills but also fostered a supportive and inspiring community.

Frequently asked questions about the Bachelor's Degree in Business and Marketing

With a Bachelor’s Degree in Business and Marketing from Rome Business School, graduates can pursue careers in marketing, business management, communication, and consulting at an international level. Thanks to the creative, analytical, and strategic skills developed throughout the program — in areas such as digital marketing, brand management, market research, and business strategy — students are prepared for key roles in companies, agencies, startups, and multinational corporations.

Graduates can work as marketing specialists, brand managers, business developers, communication consultants, or sales executives, contributing to the growth and innovation of organizations in a global marketplace.

Through practical workshops, marketing projects, and real business simulations, students cultivate a results-oriented, creative, and problem-solving mindset. The Rome Business School Career Fair connects students with over 100 leading companies, offering more than 340 career opportunities each year.

In addition, through international partnerships and Bootcamp experiences in Barcelona and other European capitals, students expand their global outlook and strengthen their managerial and marketing skills.

The program offers a dual qualification: a UK Bachelor’s Degree in Business and Marketing awarded by Teesside University, and a Diploma in Business and Marketing from Rome Business School, enhancing employability in today’s competitive and global job market.

A Bachelor’s Degree in Business and Marketing is extremely valuable for building a dynamic and versatile career in today’s global business environment. The program provides highly sought-after creative, strategic, and analytical skills, such as the ability to develop marketing strategies, manage brands, analyze market trends, and design effective communication campaigns.

Through an approach that combines theory, case studies, simulations, and real-world projects, students gain not only a deep understanding of marketing and business principles, but also the decision-making and problem-solving abilities needed to thrive in fast-changing and competitive markets.

The course is designed in collaboration with industry professionals and is internationally oriented, offering students access to global networks, professional certifications, and internship opportunities in leading companies and marketing agencies.

The continuous support of the Career Services team and the Career Fair, featuring over 100 partner companies, ensure a high level of employability — with many students receiving job offers even before graduation.
All these elements make the Bachelor in Business and Marketing a strategic and valuable investment for a successful career in the fields of marketing, communication, and business innovation.

There are many career opportunities in Business and Marketing, ranging from creative to strategic and managerial roles. Graduates in this field can work across corporate, agency, startup, and nonprofit sectors, both locally and internationally.

Here are some of the most common and in-demand positions:

  • Marketing Specialist – develops and executes marketing plans to promote products or services.

  • Brand Manager – builds and maintains brand identity and positioning in competitive markets.

  • Digital Marketing Manager – oversees online campaigns, SEO, social media, and analytics.

  • Market Research Analyst – studies consumer behavior and market trends to guide business strategies.

  • Sales Manager / Business Developer – drives business growth and client relationships.

  • Communication Manager – manages public relations and internal/external corporate communication.

  • Product Manager – coordinates product development, pricing, and market strategy.

  • Entrepreneur or Consultant – supports companies in business growth, innovation, and marketing strategy.

A Bachelor’s Degree in Business and Marketing provides the strategic, analytical, and creative skills needed to access these roles and build a successful, future-oriented career in the global business and marketing landscape.