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A strategic business plan is the key element for your company’s success. It defines where the company is going, why, and how it will get there. Unlike short-term planning tools that focus on immediate goals and operational decisions, strategic planning takes a broader view. It guides leadership in

This Blog news explains the results of the Career Services and Entrepreneurship activity carried out during the month of November. In total, 102 of our students were placed having a professional impact. Moreover, our students this last month had the opportunities to take part to: 1 Company meeting

The Future of Sports Broadcasting Amazon’s Prime Vision represents just the beginning of what AI can bring to the world of sports broadcasting. As AI technology continues to advance, we can expect even more innovative features and capabilities in the future. It won’t be long before AI-driven exp

Rome, 15th November 2023 – Executives from both the Council of Supply Chain Management Professionals (CSCMP) and Rome Business School (RBS) announce the creation of a multi-year agreement. Our agreement benefits RBS Faculty & Master in Supply Chain students with access to CSCMP research, programmi

In today’s competitive business landscape, understanding your customers’ needs and preferences is crucial for crafting effective marketing and sales strategies. Customer segmentation is the process of dividing your target audience into distinct groups based on various characteristics, allowing y

Examples of Content Marketing To truly understand the power of content marketing, let’s delve into some real-world examples. Consider Red Bull‘s content strategy, which extends far beyond energy drinks. Through thrilling videos showcasing extreme sports and daring stunts, they’ve cultivated a