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On the 26th of February, the Rome Business School gave its students the opportunity to visit two renowned international companies: the AGI (the Italian press agency) and the Birra Peroni brewers. The main objective of these visits was to provide students with the experience of getting acquainted wit

Diary of a great cultural experience In cooperation with its partner institute, the EAE Business School, the Rome Business School organized an educational trip to Barcelona for its students. Five days of company visits and lectures aimed at increasing the students’ international perspective and kn

Spin doctoring and homo mediaticus at the conference organized by the Rome Business School It was held in Rome , February 21, 2014 , the conference “Communicating the Power. The spin doctoring and marketing in politics,” organized by the Rome Business School. During the event was also presented

Rome, February 21st, 6.30pm February 21st next, at 6.30pm, at the Rome Business School’s headquarters in Corso Vittorio Emanuele II 209 in Rome, a convention will be held entitled “Communicating power – Spin doctoring and marketing in politics”. A meeting on the tendencies and perspectives o

An interview with sociologist Luigi Gentili Over the last few years, marketing has undergone a deep reaching evolution. The techniques employed – in advertising but also in politics – seem to be shifting towards a progressive dematerialization of the product. Image is taking over everything els

Making contact with art masterpieces to enhance creativity and management innovation On Saturday the 21st of November 2013, the students of the Rome Business School took part in a new session of the institute’s LeARn To programme by visiting the world renowned Vatican Museums. This programme is ai