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On Saturday the 18th of November, a Graduation Ceremony took place in Cairo, Egypt, for the Rome Business School’s MBA students graduating through its partner institute, the Brilliance Business School. The Rome Business School’s Founding President, Dr. Antonio Ragusa, and Head of Marketing and A

Riccardo Orfei, made his long career in the ICT field, starting as a system engineer (1974). Later (1987) he was appointed technical area manager and finally project manager, leading small to large size projects. In 1999, he gained his PMI (Project Management Institute) PMP (Project Management

Literally meaning electronic commerce, e-commerce is the currently widespread market practice of purchasing and selling online. It is a system that has weakened the common concept of “the shop” being the only physical place in which purchases can be made, replacing it with a comfortable and fast

Last week, the Chinese delegation from the Henan Radio & Television University ( 河南省广播电视大学), guided by Vice President Professor Zhou Haixing and the Director Wang Rongzxian, and the Deans Zhou Xiaochuan and Liang Ertao, visited the Rome Business School’s campus for a meeting with

On the 7th of November 2017, Dr Daniele Maver, Managing Director of Jaguar & Land Rover – Italy, met the Rome Business School’s international students for a workshop on the topic of luxury sector branding. Among other crucial topics, the workshop covered a global brand’s positioning strategies

The purchasing decisions we make in our everyday lives are mostly based on how a product is marketed. From an attractive commercial, to a nice slogan, to bright colours, to certain product attributes or recommendations, it’s all about selling. In consideration of the above, why shouldn’t you als