Course in Ethical Marketing and Social Responsability

Overview

For a long time, marketing and ethics have been seen – often with good reason – as being antonymous terms. In fact, marketing activities have been tainted by their low adherence to, if not outright violation of, the principles of fairness, transparency and respect of consumer rights and of those of society as a whole. Misleading or socially and environmentally damaging trade practices have therefore resulted in the birth of consumer protection and environmentalist movements that fight to safeguard the right of consumers and the general public. In recent years, an ever increasing awareness of the need of an ethical approach to marketing and, more generally, to business has been circulating. That is, an approach aimed at conciliating market and profit requirements with full public, consumer, environmental and social wellbeing, with an eye on the protection of future generations. The Rome Business School’s Sustainable Marketing, Ethics and Social Responsibility course tackles these subjects to provide managers with a new, modern and socially responsible perspective on how to do marketing.  

Objectives

The Rome Business School’s Sustainable Marketing, Ethics and Social Responsibility course is aimed at providing you with the knowledge and competencies necessary to manage marketing activities in an ethical and socially responsible fashion and to update you on the most recent developments in these subjects. Specifically, on completion of this course, you will be able to::

• Identify the main social criticisms to marketing
• Define consumerism and environmentalism and explain how they influence marketing strategies
• Describe socially responsible marketing principles
• explain the role of ethics in marketing
• Understand the scope of sustainable marketing

 

Recipients

Managers, professionals, graduates and entrepreneurs that wish to acquire a deeper knowledge of ethical marketing and earn how a socially responsible approach to marketing can generate substantial returns for the business, besides benefitting society as a whole.  

Contents

[su_spoiler title="Sustainable marketing: concept and perspectives" open="no" style="fancy"] [/su_spoiler] [su_spoiler title="The main criticisms laid at marketing" open="yes" style="fancy"]

• The impact of marketing on the consumer
• The impact of marketing on society as a whole
• The impact of marketing on other companies

[/su_spoiler] [su_spoiler title="Consumer actions to promote sustainable marketing" open="yes" style="fancy"]

• Consumerism
• Environmentalism
• Public impositions for the regulation of marketing

[/su_spoiler] [su_spoiler title="Company orientation towards sustainable marketing" open="yes" style="fancy"]

• Principles of sustainable marketing
• Marketing ethics
• The sustainable company

[/su_spoiler]  

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets. Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities. Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.  

Modes of attendance

This course can be attended in three ways:

1. On campus
2. On line, via a cutting-edge web platform
3. In house, i.e. at your workplace

 

Benefits

Whichever way you choose to take the course, you will receive: CERTIFICATE At the end of the course, you will be presented with a named participation certificate. HIGH QUALITY LECTURES Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency. LEARNING MATERIALS All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises. CAREER-SERVICE If you wish, participation in this course will entitle you to: Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network; The review and editing of your CV; Support in managing your job interviews. REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.