International Marketing


The development communication and transport technologies have connected the world and unified and globalised the market. In this context, an increasing number of companies find themselves faced with choice of whether and how to try to extend their marketing activities on a global scale. For those companies that already are international, the challenge involves the ways in which to manage international activities and respond or anticipate the global market’s complex dynamics. For this reason, modern marketers must acquire and constantly update their knowledge and competencies in the field of international marketing in order to be always prepared to successfully operate in the global market complexity.  


The Rome Business School’s International Marketing course was designed by our experts to provide you with the knowledge and competencies necessary to perform marketing activities on an international scale. You will learn to analyse the global business context and its dynamics and how to evaluate the best internationalisation strategy for your company. Specifically, you will learn how to set up your organisation’s marketing mix depending upon the reference scenario.  


Managers, professionals and graduates who take care or wish to take care of international marketing. More specifically, the course is suited to all those – entrepreneurs, professionals and marketing managers – who wish to develop their competencies in the field of marketing in multinational or global contexts.  


[su_spoiler title="International marketing today" open="no" style="fancy"] [/su_spoiler] [su_spoiler title="An overview of the international marketing environment" open="yes" style="fancy"]
  • The international trade system
  • The economic environment
  • The political-legal environment
  • The cultural environment
[/su_spoiler] [su_spoiler title="Deciding to operate on the global market" open="no" style="fancy"] [/su_spoiler] [su_spoiler title="Choosing the markets in which to operate" open="no" style="fancy"] [/su_spoiler] [su_spoiler title="Choosing how to operate abroad" open="yes" style="fancy"]
  • Export
  • Setting up joint ventures
  • Direct investment
[/su_spoiler] [su_spoiler title="Formulating an international marketing programme" open="yes" style="fancy"]
  • Product
  • Promotion
  • Price
  • Distribution channels

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets. Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities. Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.  

Modes of attendance

This course can be attended in three ways:
  1. On campus
  2. On line, via a cutting-edge web platform
  3. In house, i.e. at your workplace


Whichever way you choose to take the course, you will receive: CERTIFICATE At the end of the course, you will be presented with a named participation certificate. HIGH QUALITY LECTURES Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency. LEARNING MATERIALS All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises. CAREER-SERVICE If you wish, participation in this course will entitle you to: Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network; The review and editing of your CV; Support in managing your job interviews. REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

© Rome Business School. All rights reserved.

Privacy Policy - Cookie Policy
Request information