Creation of a Competitive Advantage

Overview

In a scenario of globalisation and of the opening up of worldwide markets, competition is evermore strong and hard-hitting. To successfully operate in the market it is therefore necessary to acquire an ever increasing capability to precisely identify one’s current and potential competition, to evaluate their strategies, strong and weak points and to adopt activities and programmes suited to advantageously sustain one’s competitive position.  

Objectives

The Rome Business School’s Creation of a Competitive Advantage course is designed to provide you with a detailed conceptual and operational outline of the competitive strategy management of your company or professional activity. Specifically, you will learn how to design a marketing path aimed at ensuring a competitive market advantage for your company by adopting the most effective approach to identify, evaluate and relate to your competitors.  

Recipients

Managers and professionals who take care or intend to take care of strategic marketing and competitor analysis. The course is suited to all those – entrepreneurs, professionals and marketing managers – who wish to develop their competencies in the field of strategic marketing and competitor analysis and competition strategy.  

Contents

[su_spoiler title="Competitor analysis" open="yes" style="fancy"]

• Identifying competitors
• Evaluating competitors
• Selecting which competitors to challenge or to avoid
• Setting up a competitor intelligence system

[/su_spoiler] [su_spoiler title="Benchmarking and its role in competitor strategy" open="no" style="fancy"] [/su_spoiler] [su_spoiler title="Competition strategies" open="yes" style="fancy"]

• Possible orientations in marketing strategy
• Basic competition strategies
• Competitive positions
• Leader company strategies
• Challenger company strategies
• Imitator company strategies
• Niche company strategies

[/su_spoiler] [su_spoiler title="Comparison of customer and competitor orientations" open="no" style="fancy"] [/su_spoiler]  

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets. Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities. Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.  

Modes of attendance

This course can be attended in three ways:

1. On campus
2. On line, via a cutting-edge web platform
3. In house, i.e. at your workplace

 

Benefits

Whichever way you choose to take the course, you will receive: CERTIFICATE At the end of the course, you will be presented with a named participation certificate. HIGH QUALITY LECTURES Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency. LEARNING MATERIALS All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises. CAREER-SERVICE If you wish, participation in this course will entitle you to: Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network; The review and editing of your CV; Support in managing your job interviews. REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.